Indianink Brand Presentation
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Transcript of Indianink Brand Presentation
Indianink is born out of creative spirit and a unique sensibility of innovation in fashion
combined with functionality.
ABOUT: Indianink
The brand is for the new age Indian woman
who takes on the world with confidence and style and yet rooted at home and traditional.
ENERGETIC
DETAILED DESIGNS
CONTEMPORARY PORTRAYS STRENGTH
FEMININE GAMUT OF STYLES
HIGH QUALITY
UNIQUE DESIGNS
ROOTED TO OUR CULTURE
BRAND CONSTRUE
ESSENTIAL WEAR 1 It's comfort driven, relaxed
silhouettes, stylish, aspiring
designs & textures, confident
layout
2 CULTURAL ROOTS
Global yet Ethnic in style
Stylish yet traditional but
experimental
3 CONTEMPORARY FASHION
Very edgy, experimental, flamboyant,
innovative, young, fresh, confident
& distinctive
MARKET SEGMENTATION
Ethnic brand for the Fashion
conscious, contemporary,
independent woman.
Mid to Premium Pricing Strategy.
Innovation and Quality being the
prime focus.
Competitive Pricing
Mix n Match Rs. 499 to Rs. 1,899
Salwar Kameez sets – 2699-3999
Age Group: 18-35 years
A Student, A Homemaker, A working
mother, A dedicated wife who wants
to be updated with current fashion
trends, well travelled and fashion conscious
POSITIONING TARGET
AUDIENCE
PRICING
PRODUCT CATEGORIES
KURTA TOPS &
TUNICS SKIRTS
DRESSES SALWAR KAMEEZ
KURTA
CHUDIDAR, PATIYALA,
PANT
DUPPATTA
BRAND PRESENCE
EXCLUSIVE BRAND
OUTLET LARGE FORMAT
STORES
E-COMMERCE
PLATFORMS
• JAIPUR
• UDAIPUR
• DELHI
• VARANASI
• LUCKNOW
• JABALPUR
Coming soon...
SPRING SUMMER 2016 Collection Preview
THANK YOU