Brand presentation I

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Transcript of Brand presentation I

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E A R T H ´ S H O N E Y

"MIEL DE TIERRA" is known as, in the colonial villages south of the sate of Zacatecas, the natural sap that emanates from the white oak timbers, when it is axe-cut by the local lumberjack in order to craft our own barrels meant for resting our handcrafted mezcal. After coping with its slow and strict elaboration, our mezcal is set to rest with the presence of the honey that flows from the oak wood, which can only be found whenever virgin timber is used to craft such particular caskets.

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AS SMOOTH AS HONEY

Only a handful of old and small producers, can still afford to use these elegant techniques for crafting artisan Mezcal, which by its very nature demands a limited production of 504 bottles per batch.

Every single one of our bottles leaves the distillery with a special wooden emblem marking the exact batch and bottle number.

This emblem can trace back every single bottle of Miel de Tierra ever produced by our family.

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A S E L D E R A S O U R S O I L

The end result establishes a different kind of mezcal, one that dares to replaces the strong and smoked flavours of classic mezcals which only interfere with the purity of its true taste, replacing them with the naked essence of the very best ingredients used in its crafting. What is left behind is an extremely smooth distillate, with remarkable wooden notes, and exquisite aroma. This tradition is what gives meaning to the name of our

house.

AS SMOOTH AS HONEY, AS ELDER AS OUR SOIL

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A W A R D S-

Double Gold Medal awarded at the California International

Spirits Competition as

"Best Tasting Mezcal of 2014 "

Silver Medal awarded at the

New York International Spirits Competition

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S O C I A L M E D I A / I N S T A G R A M-

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T H E G R A N D F A T H E R

The first born of our house. Named as “the smoothest tasting mezcal” in its category Miel De Tierra Reposado has been recognized multiple times for its delicate flavor to the palate. It is undoubtedly the strong notes of virgin oak timbers that mark the exquisite tasting experience, deliberately replacing the flavors of smoke and ash that are common amongst lesser mezcals.

Finally, Miel de Tierra Reposado is characterized by the light touch of “honey” that lingers on the palate. This delicate flavour comes from the sweet sap of virgin timber that is strictly used to rest our mezcal for months in the catacombs of our hacienda.

A distinctly different mezcal, recommended for sensitive and refined tastes that treasure delicate flavors above all else.

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T H E P U R I T A N -

Miel de tierra joven is the limited edition craft of our house. With a strict production of 504 bottles per annum, this singular mezcal represents the highest purity that can be achieved in a distillate of this category.

It is characterized by its pure and penetrating focused flavor that immediately surrounds on the palate, leaving a soft vanilla note that lingers pleasurably which is renewed with every small sip.

Sommeliers will find Miel de Tierra joven to be slightly more aggressive on the palate, making it an excellent recommendation for experienced and rugged personalities.

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T. +521 (81) 12 177 96 38 / www.mieldetierra.com