20151009 presentation predictive banking
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Innovation Bootcamp Commercial Banking Pascal Spelier, October 9 th 2015 Predictive Banking, Two Steps Ahead
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Transcript of 20151009 presentation predictive banking
Innovation Bootcamp Commercial Banking Pascal Spelier, October 9th 2015
Predictive Banking, Two Steps Ahead
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Customer Distribution / Front Office
Manufacturing / Back Office Market Infrastructure
Individual
Institution
Inve
stin
g /
Wea
lth M
gmnt
Pe
rson
al
Savi
ngs
Lend
ing
Capi
tal
Raisi
ng
Source: based on illustration ‘Financial Services Value Chain Supermarket Age’ by Doug Nelson
Paym
ents
= flow of capital
Current value chain is under pressure…
3
Customer Distribution / Front Office
Manufacturing / Back Office Market Infrastructure
Individual
Institution
Inve
stin
g /
Wea
lth M
gmnt
Pe
rson
al
Savi
ngs
Lend
ing
Capi
tal
Raisi
ng
Source: based on illustration ‘Financial Services Value Chain Next Gen’ by Doug Nelson
Paym
ents
…Financial services unbundled and revisited
Independent, digital front ends API-driven middle- and back office
Electrification of market infrastructure
Independent, digital front ends and middle- and back office
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Predictive Services Let’s talk about big data
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715 MB DNA information in a
sperm cel
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105 million GB in an ejaculation
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95% of current Big Data is created in the
last 3 years
Volume Velocity
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Gartner Hypecycle
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Big Data no longer a hype
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The new technology gold rush: data
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It starts with… datamining
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From data to information, From information to intelligence
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Intelligence is value
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Deep dive in two big data opportunities
Cross channel ‘relevancy engine’
Real-time credit risk management
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Deep dive in two big data opportunities
Cross channel ‘relevancy engine’
Real-time credit risk management
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Forecasts project the past into the future. Thats reasonable
when nothing changes.
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“But don’t be a Turkey!”* 1000 and 1 Days in the Life of a Thanksgiving Turkey
*) Nassim Nicolas Taleb
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VW scandal: Final bill could reach
$55 billion
Did you predict this ‘black swan’?
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It’s about real-time data
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FICO Credit Scores: 15-20 variables
ZestCash: Thousands of indicators VS
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“All Data is Credit Data, we just don’t know
how to use it yet” DouglasMerrill–CEOZestFinance
(formerGoogleCIO)
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Watson has the cognitive capacity
to analyse unstructured data and make an immediate,
rational assessment of risk
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Deep dive in two big data opportunities
Cross channel ‘relevancy engine’
Real-time credit risk management
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Cross-channel ‘Relevancy Engine’
Observation (data &
information)
Trigger
(right message, right channel)
Interpretation (intelligence)
Reaction (call to action)
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Observations…
… in the de customer journey (also outside the borders of the organization!)
… in processes
… in transactions
… in the context
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Observation Interpretation Message Reaction
Via an API with the accounting software the bank has access
to the real-time financials, including rolling forecast of
Company X.
The financials indicate that the
agreed overdraft limit will be exceeded
within a few weeks.. Based on a
borrowing base related to
outstanding debtors and current ratio’s
Company X is eligible for an extra facility.
The CFO of Company X receives an alert on his smartphone with a binding offer for an
extra facility.
The CFO has the possibility to accept
the offer.
He also has also the possibility to contact
his relationship banker via (video)chat.
Better services & more sales with relevant & personal messages
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Observation (data &
information)
Trigger
(right message, right channel)
Interpretation (intelligence)
Reaction (call to action)
Cross-channel ‘Relevancy Engine’
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richness - +
confidential - +
urgent later now
relevant 1-n 1-1
intrusive - +
archive - +
richness - +
confidential - +
urgent later now
relevant 1-n 1-1
intrusive - +
archive - +
Message Channel
Match
Find the ideal match between message and channel
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Privacy as a currency
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Source: online survey Edelman ‘Brandshare’ 15.000 respondents in 12 countries
Privacy as a currency
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Awareness Orientation Buy Receive Use Service Advice Retention
Prerequisites for creating predictive services in commercial banking
360° customer view (Social-CRM) Workflow management Social listening / external data sources
Datawarehouse / realtime data Big data analytics / predictive modelling Digital marketing- & campaigns (inbound)
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PascalSpelier
ManagingConsultantDigitalCustomerExperience|
Banking&Insurance
Reykjavikplein1,Utrecht,TheNetherlands
Mobile:+31(0)[email protected]
Thank you!
@spelier www.slideshare.net/pascal.spelier www.linkedin.com/in/pascalspelier
