MARKETING LISTING CONSULTATION

PREPARED EXCLUSIVELY FOR:Mike’s Sellers

The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.

MIKE SCOTT2280 S CHURCH ST, STE 206

BURLINGTON, NORTH CAROLINA 27215

2280 S Church Street Ste 206, Burlington, NC 27215Office: 336.227.4433 | Cell: 336.213.1617

Email: mkscott@kw.com | URL: www.mikescottrealestatebroker.com

PREPARED BY::

Mike Scott

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2280 S Church Street Ste 206, Burlington, NC 27215Office: 336.227.4433 | Cell: 336.213.1617

Email: mkscott@kw.com | URL: www.mikescottrealestatebroker.com

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Dear Mr. or Mrs. Sellers,

First I would like to personally thank you for choosing me to help you sell your home. I promise to provide you with all the combined experience that comes with my background as well as resources that Keller Williams provides to help market your property.

You can rely on me for: A. Consistent communication

B. Sharing ideas not only with other agents at KW but also reaching out to other firms for insight and possible matches for buyers that potentially might fit your criteria for their search in a home.

C. We will price your home as based on today’s market value to get the best results and spend minimal time on the market waiting for the sell.

D. Stage-photograph-advertise your property to it’s maximum potentials so that we accentuate all the values and attract the broadest audiences possible making your home top value in the real estate market today by using the highest quality tools and resources with today’s technology + social media and internet based marketing!

Sincerely,

Mike Scott

MIKE MIKE SCOTTSCOTTKW Alamance Group

2280 S Church Street Ste 206, Burlington, NC 27215Office: 336.227.4433 | Cell: 336.213.1617

Email: mkscott@kw.com | URL: www.mikescottrealestatebroker.com

Michael K ScottAgent/BrokerKeller Williams Realty

Before real estate Mike held titles as marketing manager for a refractory technologies manufacturer, a department manager for reprographic and print firms, artist illustrator for the NC department of Commerce, customer service for distribution services and retail development. Official duties to which included the following:

•Website design and management

•Social media implementation

•Cost and sale analysis for retail in textiles

•Documentation specialist

•Videographer, photography graphic design

•Customer relations ambassador

MARKETING STRATEGY

INTERNET MARKETING

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

EXTENDED MARKET REACH

PRINT MEDIA

PRINT MEDIA

• MLS Caravan Exclusive

• 2 Page Feature

MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE

PROFESSIONAL PHOTOGRAPHY

PROPERTY FLYERS

EXTENDED MARKET REACHEXTENDED MARKET REACH

TECHNOLOGY DRIVEN MARKETING

• Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.

POSTCARD MAILINGS

WEBSITE EXPOSURE

www.mikescottrealestatebroker.comwww.mikescottrealestatebroker.com

SOCIAL MEDIA

www.mikescottrealestatebroker.comwww.mikescottrealestatebroker.com

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STAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count.

Our phenomenal growth is only part of the story:

•A network of over 112,000 real estate consultants with a projected growth of 300,000

•700+ offices in the US and Canada (50 Major Markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, the UK and Vietnam.

•Excellence in cutting-edge real estate training, real estate coaching and real estate education

•Most Innovative Real Estate Company – Inman News

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

Technology•Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork•Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge•Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability•Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record•I’m proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.

WHY KELLER WILLIAMS

• Keller Williams offices all located all across the United States, which serves as the location of our international headquarters.

WHY KELLER WILLIAMS

• Keller Williams Realty is WORLDWIDE.

• Our international presence includes offices in Canada, the United States, Costa Rica, Dubai, Indonesia, Mexico, Portugal, Spain, South Africa, Turkey, and the United Kingdom.

WHY KELLER WILLIAMS

• Keller Williams Realty is the Largest Real Estate Franchise in the world, by agent count.

CONSUMER-CENTRIC.com

KELLER WILLIAMS AWARDS & HONORS

MARKET STATISTICS

INFORMATION SOURCES USED IN HOME SEARCH

VALUE OF WEBSITES

WHAT BUYERS WANT MOST FROM THEIR AGENTS

HOW BUYERS FOUND THEIR AGENT

PRICING

PRICE RIGHT – ATTRACT BUYERS

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

PRICING MISCONCEPTIONS

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

PRICE AHEAD OF THE MARKET

PRICE AHEAD OF THE MARKET

PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU

WHAT SELLS – PRICE RIGHT

• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

PRICE COMPETITIVELY –THE FIRST 30 DAYS ARE CRITICAL