EXPO 2017 ASTANA Presentation

Post on 25-Jul-2016

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EXPO 2017 ASTANA Presentation

Transcript of EXPO 2017 ASTANA Presentation

Preliminary scheme of the pavilions

ASTANA EXPO B2C OPPORTUNITIES

LARGEST REGIONALMARKET

Marketing activities

Target marketing

during EXPO

Pre-expo activities

Create a customized campaign to boost your brand awareness

Create your own branded zones at the territory of AstanaEXPO or its partners. Host your special event at Astana EXPO.

Become a part of Astana EXPO PR&Marketingampaign in Kazakhstan and abroad.

Get access to 5,6 mln potential customersfrom a various target groups

Global Sponsor

8 000 000 euro

Official sponsor

3 500 000 euro

Partner

1 750 000 euro

Friends

175 000 euro

SPONSORSHIP CATEGORIES

ASTANA EXPO PARTNERSHIP BENEFITS - LOGO USE

Using EXPO logo for Partner’s marketing campaign

Using Astana EXPO photobank

Using denomination “Astana EXPO-2017 partner”

Creating co-branded products

1

2

ASTANA EXPO PARTNERSHIP BENEFITS - EXPO SITE MARKETING

Light boxes / LED Displays

EXPO site branded entrance

Flags / banners on EXPO-site

Branded buses / cars

1

2

Information on EXPO-office LED display

Branded bus-seagway stops

5

6

ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS

Partners Events at Auditorium

Partners Events at Energy Hall

Opening / closing ceremony

Joint pre-expo events

1

2

Partners Events at expo siteopen territory “Partner’s day”

5

ENERGY HALL AUDITORIUM

EXPO PLAZA

ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS

Partners Events at Auditorium

Partners Events at Energy Hall

Opening / closing ceremony

Joint pre-expo events

1

2

Partners Events at expo siteopen territory “Partner’s day”

5

ASTANA EXPO PARTNERSHIP BENEFITS - VIP BENEFITS

VIP dinners with government officials and official participantsBranded VIP Zones

VIP Tickets

1

2

ASTANA EXPO PARTNERSHIP BENEFITS - E-BENEFITS

Partner’s web-page on expo-site Astana expo e-campaign

Online TV (you-tube)

1

2

ASTANA EXPO PARTNERSHIP BENEFITS - PRE-EXPO MARKETING

Outdoor marketing Magazines

TV

1

2 Pre-expo events4