News production for smartphones and tablets on the Brazilian newspaper scene
Adriana Barsotti
TWO SCREENS TWO PATHS:
Teacher of Digital Journalism at Ibmec UniversityPhD candidate, Catholic University of Rio de Janeiro (PUC-Rio)
smartphones vs. tablets
tablet-specific products
case study
some questions
1. Have smartphones and tablets changed the production routines in newsrooms?
If so, how?
2. Have these devices led to changes in journalistic language?
If so, how?
some numbers
In the first quarter of 2013, the sale of tablets in Brazil grew by 164%
45% prefer to read newspapers on their device
The subscriptions of electronic editions of newspapers increased by 128% in 2012
Brazil has the fourth largest number of smartphones in the world
Brazilians spend more time using smartphones than any other country: 84 minutes daily
methodology
One-week content analysis and in-depth interviews
Hypothesis: journalism for tablets is imposing limits on integrated newsrooms and is creating a new language
The tablet is not seen as another distribution channel for non-stop content
It has been explored as a new medium
results
O Globo a Mais Estadão Noite
In common with mobile sites
12% 20%
In common with print edition
37% 62%
the answers
1. Have smartphones and tablets changed production routines in newsrooms?
2. Have these devices led to changes in journalistic language?
E o jornalismo com isso?Jornais no celular: 2008
a language of sensations
infotainment
With intense use of multimedia, journalism for tablets prioritizes immediate experience that evokes emotions
It also seeks to entertain readers. Infotainment is no longer a taboo as it used to be for many newspapers
some examples
This article on a diet recommended by a popular nutritionist invited users to press the screen in order to drag unhealthy food items out of a supermarket cart
some examples
• Here readers were surprised with the sound of thunder and lightning of an animation that simulated a storm over the photo
some examples
• In this article readers could run a finger over a current photo of the Flamengo Park to reveal an older one from its inauguration
some examples
And here readers were surprised with the sound of shots and the effect of shattered glass
final remarks
Tactility has brought changes to journalism
Technology is already on the way to digitally simulating smell and taste
A new generation of wearable gadgets will soon hit the market
Novel ways to present news will certainly emerge with these devices
THANK YOU
Adriana Barsotti
Teacher of Digital Journalism at Ibmec UniversityPhD candidate at the Catholic University of Rio de Janeiro (PUC-Rio)
email: [email protected]: @adrianabarsottiFacebook: www.facebook.com/adrianabarsotti.1
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