News production for smartphones and tablets on the Brazilian newspaper scene

Adriana Barsotti

TWO SCREENS TWO PATHS:

Teacher of Digital Journalism at Ibmec UniversityPhD candidate, Catholic University of Rio de Janeiro (PUC-Rio)

smartphones vs. tablets

tablet-specific products

case study

some questions

1. Have smartphones and tablets changed the production routines in newsrooms?

If so, how?

2. Have these devices led to changes in journalistic language?

If so, how?

some numbers

In the first quarter of 2013, the sale of tablets in Brazil grew by 164%

45% prefer to read newspapers on their device

The subscriptions of electronic editions of newspapers increased by 128% in 2012

Brazil has the fourth largest number of smartphones in the world

Brazilians spend more time using smartphones than any other country: 84 minutes daily

methodology

One-week content analysis and in-depth interviews

Hypothesis: journalism for tablets is imposing limits on integrated newsrooms and is creating a new language

The tablet is not seen as another distribution channel for non-stop content

It has been explored as a new medium

results

O Globo a Mais Estadão Noite

In common with mobile sites

12% 20%

In common with print edition

37% 62%

the answers

1. Have smartphones and tablets changed production routines in newsrooms?

2. Have these devices led to changes in journalistic language?

E o jornalismo com isso?Jornais no celular: 2008

a language of sensations

infotainment

With intense use of multimedia, journalism for tablets prioritizes immediate experience that evokes emotions

It also seeks to entertain readers. Infotainment is no longer a taboo as it used to be for many newspapers

some examples

This article on a diet recommended by a popular nutritionist invited users to press the screen in order to drag unhealthy food items out of a supermarket cart

some examples

• Here readers were surprised with the sound of thunder and lightning of an animation that simulated a storm over the photo

some examples

• In this article readers could run a finger over a current photo of the Flamengo Park to reveal an older one from its inauguration

some examples

And here readers were surprised with the sound of shots and the effect of shattered glass

final remarks

Tactility has brought changes to journalism

Technology is already on the way to digitally simulating smell and taste

A new generation of wearable gadgets will soon hit the market

Novel ways to present news will certainly emerge with these devices

THANK YOU

Adriana Barsotti

Teacher of Digital Journalism at Ibmec UniversityPhD candidate at the Catholic University of Rio de Janeiro (PUC-Rio)

email: barsotti.adriana@gmail.comTwitter: @adrianabarsottiFacebook: www.facebook.com/adrianabarsotti.1