�1

TENGA2018�|�务

01.�

02.�

03.�

04.�

05.�

TENGA 尽 PSB� PSB� 18�

�TENGA� �

�

*�United�States*�

�Mexico� � �

�Brazil� �

*�United�Kingdom*�

*�Germany*�

*�France*�

�Russia

*�Japan*�

务 *�China*�

务 *�Taiwan*�

*�South�Korea*�

�India�

务 �Hong�Kong�

�Australia

务 +

�UAE�

�South�Africa�

�Nigeria�

�Kenya� �

*

2018 TENGA

!3

US� UK� Germany� France� Japan� China�务

Taiwan�务

S.�Korea� Mexico� Brazil� Nigeria� Kenya� S.�Africa� Russia� UAE� India�Hong�Kong�务

Australia�

n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000 n=1000 n=417 n=400 n=405 n=400 n=400 n=400 n=406 n=400 n=400

49.2% 48.8% 48.8% 48.4% 48.3% 50.7% 49.7% 49.3% 48.0% 46.9% 51.0% 50.0% 49.0% 46.0% 72.3% 51.5% 45.1% 49.3%

50.8% 51.2% 51.2% 51.6% 51.7% 49.3% 50.3% 50.7% 52.0% 53.1% 49.0% 50.0% 51.0% 54.0% 27.7% 48.5% 54.9% 50.7%

18-24 12.4% 11.3% 12.9% 15.2% 11.0% 15.3% 16.6% 16.1% 26.7% 17.3% 34.7% 35.0% 26.8% 12.5% 20.2% 19.1% 11.1% 17.8%

25-34 17.9% 17.2% 13.7% 15.2% 12.1% 20.0% 20.8% 18.0% 22.0% 25.1% 26.5% 29.0% 25.0% 20.3% 39.4% 24.6% 16.2% 21.2%

35-44 16.2% 16.1% 16.0% 17.0% 15.6% 18.7% 18.8% 20.5% 19.5% 20.3% 16.9% 26.0% 18.3% 17.5% 25.5% 21.2% 17.7% 17.9%

45-64 33.8% 32.6% 33.6% 32.0%61.3%* 46.0%* 43.8%* 45.4%*

23.0% 27.6%21.9%* 10.0%

22.3% 33.0%14.9%* 35.1%* 55.0%*

28.1%

65-74 19.7% 22.8% 23.8% 20.6% 8.8% 9.7% 7.6% 16.7% 15.0%

45-74 10 25 45-74

务 18-74 去 PSB� 研研

• 65-74 45-74

2018 TENGA

!4

PSB N�=�1008 18-74 务

18-34 35-54 55+

35% 
n=356

48% 
n=480

17% 
n=172

49% 
n=497

51% 
n=511

N�=�1008 �

18-74 �

51% n=511 �

49% n=497 �

�

�

TENGA

�

!5

PART.�01

务

务

/

85

77

76

77

81

83

87

89

90

91

84

85

88

88

88

89

89

91

92

94

n=511

n=1008

务

务 务

!7

知

43

48

51

50

55

65

66

71

83

81

43

55

57

57

61

68

72

75

83

83

务 务

n=511

n=1008

!8

务 � 务 �n=576 n=425

务 95

务 86

86

84

89

89

87

85

85

94

91

90

91

91

91

91

92

92

93

93

95

!9

务

/

知

50

46

55

59

65

68

69

72

86

89

53

55

57

62

70

72

80

85

90

90

57% 53%

务 � 务 �n=576 n=425

!10

!11

务

务

/

89

87

86

85

86

85

91

89

89

94

84

85

88

88

88

89

89

91

92

94

� 务 �n=511 n=425

!12

知

46

50

59

55

65

69

68

72

86

84

43

55

57

57

61

68

72

75

83

83

� 务 �n=511 n=425

务

务 18-34 �18-34 务 �

18-34

36%

64%

35-54

48%52%

55+

61%

39%

岁

n=167 n=273 n=71

务

!13

Kenya� Taiwan��务

Nigeria� Russia� China�务

South�Africa� India�� South�Korea�Hong�Kong�务

UAE� Brazil� Mexico�� Australia� US� UK� France� Japan� Germany�

29303334

41414146474748

494954

59

656870

n=202 n=497 n=204 n=184 n=511 n=196 n=209 n=492 n=180 n=289 n=196 n=192 n=197 n=491 n=974 n=484 n=483 n=485

务

!14

US� UK� Germany� France� Japan� China�务

Taiwan�务

S.�Korea� Mexico� Brazil� Nigeria� Kenya� S.�Africa� Russia� UAE� India�Hong�Kong�务 务

Australia�

1 1 1 1 2 2 2 2 1 1 1 1 1 3 1 1 3 1

2 2 2 2 1 4 1 1 4 3 2 2 2 2 2 4 1 2

3 5 4 6 4 5 3 8 2 2 3 3 3 1 5 2 2 6

4 3 7 3 5 3 4 7 8 9 6 6 6 4 3 6 10 3

5 4 5 7 9 8 7 11 6 7 9 9 7 7 9 8 5 5

6 6 6 4 10 11 5 10 5 6 5 5 5 8 6 9 8 4

7 7 3 10 6 1 6 3 3 4 4 4 4 5 4 3 4 8

8 9 8 5 12 9 11 6 7 8 8 7 9 9 8 5 11 7

9 8 11 9 3 12 8 9 12 5 7 8 8 13 7 7 9 9

10 10 10 11 11 7 10 5 10 11 13 13 11 10 12 11 7 10

11 11 12 12 8 10 12 13 9 12 11 11 10 11 10 10 12 11

12 12 9 8 14 14 13 12 11 10 12 10 12 6 11 13 14 12

13 14 14 14 7 6 9 4 14 14 10 12 13 12 13 12 6 14

14 13 13 13 13 13 14 14 13 13 14 14 14 14 14 14 13 13

n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000 n=1000 n=417 n=400 n=405 n=400 n=400 n=400 n=406 n=400 n=400

务

历 �

!15

US� UK� Germany� France� Japan� China�务

Taiwan�务

South�Korea�

n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000

����

����

����

����

����

����

����

����

务

历 �5

!16

对

India� Brazil� Mexico� Australia� US� Taiwan��务

UK� Germany� France� UAE� South�Africa� South�Korea� Japan� China�务

Hong�Kong�务

Russia� Nigeria� Kenya�

625258

284139

223938373633

183230

1326

14

162416

443031

462726272828

422522

392518

121312121010

714171411161720

141726

38

1010131620202521192225232323

33312330

n=209 n=196 n=192 n=197 n=491 n=497 n=974 n=485 n=484 n=289 n=196 n=492 n=483 n=511 n=180 n=184 n=204 n=202

务 对 30

!17

US� UK� Germany� France� Japan� China�务

Taiwan�务

South�Korea� Mexico� Brazil� Nigeria� Kenya�

South�Africa� Russia� UAE� India�

Hong�Kong�务

Australia�

37% 22% 14% 20% 17% 26% 26% 4% 25% 25% 36% 34% 37% 55% 31% 28% 16% 22%

65% 71% 71% 69% 68% 67% 79% 70% 72% 63% 51% 52% 68% 50% 54% 71% 77% 70%

12% 9% 10% 15% 17% 43% 12% 16% 8% 12% 32% 26% 17% 9% 21% 9% 19% 10%

10% 11% 5% 5% 7% 4% 6% 6% 18% 4% 15% 18% 3% 20% 16% 22% 4% 7%

17% 18% 19% 16% 22% 23% 16% 23% 18% 16% 27% 27% 19% 23% 30% 21% 31% 16%

n=280 n=593 n=312 n=310 n=336 n=359 n=297 n=334 n=101 n=100 n=155 n=158 n=128 n=137 n=185 n=67 n=129 n=104

务 �务43

历

历 对

!18

�

��

�匹 �

�

60%40%

“感觉良好”的男性 其他男性

务

n=511

45

56

53

65

65

65

66

62

62

73

73

74

75

76

80

81

82

82

82

86

n=206 n=306

务

�

!20

50%50%67%

33%

岁

�

2.2 /

12%12%

38%

37%

26%

21%

32%

21%

�

2.3 /

n=173 n=239

n=171 n=252

务 务 务75 务 53 �

!21

1 2 3 4 5

15%

53%

25%

7%1%

29%

55%

14%

1%1%

45%55%

是 否

61%

39%

是 否

历 1 5

32%

75%91%

n=206 n=306

n=206 n=30653%

26% 13%

务 务29 务 15

!22

41%

59% 67%

33%

对

35%

31%

23%

12%

57%

29%

10%4%

岁

n=206 n=306

n=206 n=306

32%的受访者表示目前使用情趣用品

12%的受访者表示目前使用情趣用品

59 �对 66

!23

PART.�02

63

68

67

41

68

67

69

42

70

76

75

80

81

81

81

81

82

83

84

86

务 83 42 81 41

/

*n=255 n=753

*

�

!25

73

79

80

80

78

78

80

81

79

83

79

82

83

83

84

84

85

86

88

89

/

务

* *n=120 n=135

*!26

59

67

42

68

67

68

49

66

63

75

69

74

75

75

76

77

78

78

79

82

*n=222

*n=289

/

* �!27

务 对 对

/

/

对 对

65%

36%

18%

65%

47%

26%

对 对

57%

30%

18%

57%

36%

22%

n=511 n=497 n=511 n=497

!28

务 务 43 �33

Mexico Taiwan Brazil Japan Hong�Kong India Germany UK U.S. China Australia South�Africa Russia UAE S.�Korea France Kenya Nigeria

141620

3031363941

4346464752

5960606671

Mexico South�Africa Australia UK U.S. Brazil Taiwan Japan Russia Germany Hong�Kong India Nigeria China UAE Kenya France S.�Korea

21272832

33333641

474753545758

596162

77

务 务 务

n=192 n=497 n=196 n=483 n=180 n=209 n=485 n=974 n=491 n=511 n=197 n=196 n=184 n=289 n=492 n=484 n=202 n=204

务 务 务

n=208 n=202 n=202 n=1024 n=510 n=221 n=501 n=517 n=216 n=512 n=220 n=197 n=196 n=497 n=111 n=203 n=515 n=507

!29

South�Korea China Japan Russia Hong�Kong Taiwan Mexico India Brazil Germany Nigeria France Australia UAE South�Africa Kenya UK US

3353

8426

41

10

199

4151510

50505053546061596268

6069

666874

656978

474745453836363535313030252222201712

n=1000 n=1008 n=1000 n=400 n=400 n=1000 n=400 n=406 n=417 n=1000 n=400 n=1000 n=400 n=400 n=400 n=405 n=2000 n=1003

务

务 务 务

!30

务 务

52

53

66

71

71

72

72

72

73

78

/

1. �2. �3. �4. �5. �6. �7. �8. �9. �10. �

N=1008 N=1008

务

!31

务 务 �务

India Mexico Brazil Kenya Nigeria UAE South�Africa US UK Australia China Germany France Taiwan Russia Hong�Kong South�Korea Japan

37.940.7

52.4

62.162.663.665.666.466.867.4

72.373.574.377.178.5

81.282.385.6

务 务 务

!32

PART.�03

男性

20%

80%

⼥女女性

52% 48%

2.3 / 3.1 /

20%

17%

34%

28%

26%

14%

40%

21%

n=511 n=497

n=411 n=237

务 务

务

!34

18-34

24%

76%

35-54

35%

65%

55+

62%

38%

15%9%

42%

34%

24%

23%

32%

21%

39%

12%

36%

13%2.1 / 2.7 /2.8 /

n=356 n=480 n=172

n=269 n=314 n=66

务 55 55

务

!35

/

/

愿

赠

赠

12

13

16

18

19

30

42

42

68

12

13

14

14

31

10

36

40

72

历

n=157 n=100

务 务 68 72

!36

/

/

1

3

1

7

8

6

6

11

16

16

24

2

2

4

4

4

6

9

11

13

21

23

n=411 n=237

务

务

历 �

!37

/

历

4

1

6

16

6

12

7

15

21

32

27

3

4

5

5

6

6

7

11

26

34

46

n=511 n=497

46 27% �

务

历

!38

1 2 3 4 5

21

48

26

41

20

58

18

21

⾄至少每周 并⾮非每周

47%53%

是 否

54%46%

是 否

历 1 5

54%4 / 85% �81% �

n=164 n=844

n=164 n=84446%

4 /

!39

Brazil Mexico South�Korea UK Japan Hong�Kong Taiwan Australia France Germany US India South�Africa Russia UAE China Kenya Nigeria

6868

808284

8891929393949495

9696969798

Brazil UK Australia Germany US Mexico Russia South�AfricaHong�Kong France Taiwan Nigeria Japan South�Korea India UAE Kenya China

48525255565859

6568687071

757676777883

80 务 务 48

务 务 务

n=196 n=192 n=492 n=974 n=483 n=180 n=497 n=197 n=484 n=485 n=491 n=209 n=196 n=184 n=289 n=511 n=202 n=204

务 务 务

n=221 n=1024 n=202 n=512 n=510 n=208 n=216 n=202 n=220 n=515 n=501 n=196 n=517 n=507 n=197 n=111 n=203 n=497

�

!40

n=196 n=192 n=492 n=483 n=974 n=180 n=197 n=497 n=484 485 n=491 n=209 n=196 n=184 n=289 n=511 n=202 n=204

Brazil Mexico South�Korea Japan UK Hong�Kong Australia Taiwan France Germany US India South�Africa Russia UAE China Kenya Nigeria

5960

67

7369

82

76

83

7775

858683848484

8786

6868

8082

8488

919293939494

959696969798

n=417 n=400 n=1000 n=1000 n=2000 n=400 n=400 n=1000 n=1000 n=1000 n=1003 n=406 n=400 n=400 n=400 n=1008 n=405 n=400

务 67 80 务

务 务 务

!41

Brazil UK Australia US Germany Mexico Russia South�Africa Hong�Kong France Taiwan Nigeria Japan South�Korea India UAE Kenya China

44

5356

59

5458

54

605757

63

56

6462666765

59

485252

55565859

656868

7071757676

7778

83

n=221 n=1024 n=202 n=510 n=512 n=208 n=216 n=202 n=220 n=515 n=501 n=196 n=517 n=507 n=197 n=111 n=203 n=497n=417 n=2000 n=400 n=1003 n=1000 n=400 n=400 n=400 n=400 n=1000 n=1000 n=400 n=1000 n=1000 n=406 n=400 n=405 n=1008

务 48 44

务 务 务

!42

13.0

14.5

16.0

17.5

19.0

10

18.75

27.5

36.25

45

Mexico US Brazil UK Germany Japan Australia France UAE Kenya South�Africa China Russia Taiwan India Hong�Kong Nigeria South�Korea

17.417.6

17.817.9

16.9

16.2

17.9

15.5

18.4

16.216.2

15.3

14.6

15.8

15.315.515.215.5

19

2223

24252525

262626

3132

3335

373739

42

15.515.2

15.5 15.3

15.8

14.6

15.3

16.2 16.2

18.4

15.5

17.9

16.2

16.9

17.9 17.817.6

17.4

�

n=343 n=840 n=375 n=1735 n=841 n=766 n=341 n=800 n=294 n=243 n=316 n=649 n=309 n=793 n=298 n=322 n=254 n=756

务 25 务 �务

务 务 务

!43

......

Mexico Brazil US Australia France UK Taiwan South�Africa India Germany Russia UAE South�Korea Japan Kenya China Hong�Kong Nigeria

43

1625

34

58

29

421475322352

16202425272729

353944484949

525759

6668

n=400 n=417 n=1003 n=400 n=1000 n=2000 n=1000 n=400 n=406 n=1000 n=400 n=400 n=1000 n=1000 n=405 n=1008 n=400 n=400

务 24 25

务 务 务

!44

PART.�04

吗 /

14

20

39

40

32

52

86

87

23

30

34

39

40

49

84

93

n=181 n=179

务 �

务 务 历

�

!46

吗 /

30

34

35

34

26

54

91

91

13

19

27

25

23

38

84

97

21

27

44

45

54

59

85

86

18-34 35-54 55+n=191 n=142 n=26 （基数低）

18-34 务

务 务 历

�

!47

Taiwan Mexico US Kenya Australia UK South�Korea Nigeria South�Africa Japan Hong�Kong Germany Brazil India China UAE France Russia

23

333536

3939

5051535555

5657616163

64

75

n=1000 n=400 n=1003 n=405 n=400 n=2000 n=1000 n=400 n=400 n=1000 n=400 n=1000 n=417 n=406 n=1008 n=400 n=1000 n=400

务 36

务 务 务

�

!48

Brazil India South�Africa Australia US Mexico Taiwan Germany China Hong�Kong UAE France UK South�Korea Nigeria Kenya Japan Russia

1212131515

181818191920

2828282930

35

45

n=161 n=157 n=222 n=245 n=634 n=255 n=747 n=504 n=360 n=205 n=140 n=326 n=1149 n=561 n=219 n=245 n=531 n=91

务 务 19 务

务 务 务

�

!49

Mexico South�Korea Taiwan India Australia UK China Brazil US Nigeria Hong�Kong Germany South�Africa Kenya UAE Japan France Russia

32187

182014106

181215778865

4 3024302013172126

1317131917151415115

12

2211

2838342718

42364025283646

373357

2636

51352934

4251283532

494741324251

34

务

务 务 务

n=400 n=1000 n=1000 n=400 n=405 n=400 n=1000 n=400 n=400 n=1003 n=417 n=1008 n=2000 n=400 n=406 n=1000 n=1000 n=400

务

!50

India Taiwan Kenya China Brazil Mexico Nigeria South�Africa Hong�Kong UAE US Russia UK Australia Japan South�Korea France Germany

11121314

15151718

2020

26

3031333434

35

41

务

务 务 务

n=1000 n=1000 n=1000 n=1000 n=400 n=2000 n=400 n=1003 n=400 n=400 n=400 n=400 n=400 n=417 n=1008 n=405 n=1000 n=406

!51

Kenya Mexico Nigeria Brazil South�Africa India South�Korea China Australia US UK France UAE Japan Germany Taiwan Hong�Kong Russia

252931

394041454647

485050

596066

7174

80

务 50

务 务 务

n=400 n=400 n=1000 n=1000 n=1000 n=400 n=1000 n=2000 n=1003 n=400 n=1008 n=1000 n=406 n=400 n=417 n=400 n=400 n=405

�

?

!52

PART.�05

18-34

71%

29%

35-54

85%

15%

55+

83%

17%

对

n=356 n=480 n=172

务 去 71%

90%10%

岁

n=1008!54

0 15 30 45 60

37

43

55

历

n=205

务 �

对

0 15 30 45 60

42

46

56

历

n=803!55

赠

17

6

37

42

51

72

12

16

35

42

42

77

男性 ⼥女女性n=511 n=497

赠 51%

!56

200元以下 200-500元 500-1000元 1000-2000元 2000-3000元 3000元以上

6

15

20

2627

7

n=195

务 53% 200-1000

�

!57

去 务

18-34

32%

68%

35-54

50%50%

55+

64%

36%

岁

n=356 n=480 n=172

?

!58

�59

-�THANK�YOU�-2018�|�务