MARKETING MAGICPresentation on Samsung GROUP MEMBERS NAME &ID Name :Md.Aminul islam ID:BBA120370484 Name: Nasima Abbasi Nas ID:BBA120304848

Name: Md. Sazzadul Bari ID: BBA120370480

Name: Umme Asma ID:BBA120370468

Name: Md. Ratan Hossain ID:BBA120370451

Name: Moon war ibna mahfuz ID: BBA120370512

Marketing managementIntroduction & History of Samsung NOW Presenting

Aminul Islam ID: 120370484

INTRODUCTION & HISTORY OF

INTRODUCTION OF SAMSUNGSamsung was founded by Lee Byung- Chull in 1938.

Samsung is a South Korean multinational conglomerate company

Samsungs primary focus is in the electronics, heavy industry, construction, and defense industries.

They produced lots of electrical product .

Samsung is one of the largest businesses in Korea.

Producing nearly one seventy of the countrys total exports.

Recently Samsung very remarkable there valuable Smart mobile phone .

PRODUCTS

HISTORY OF SAMSUNG

On March 1, 1938, founding chairman

Byung-Chull Lee.

Largest Information Technology company measured by 2011 revenues

Assembly plants and sales networks in 61 countries.

Samsung logo First logo was developed in the year 1958

2nd logo from the year 1979-1993

It was the present logo of Samsung from the year 1993 Tagline: Inspire the World, Create the Future

HISTORY IN 1938-1970In 1938 the Samsungs founder Buying- Chull Lee set up a trade export company in Korea.

Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951.

From 1958 Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970s.

Samsung is most famous for, Televisions, Radios, in 1970-1990.

In the1990s Samsung began to expand there business globally.

After Lee, the founder's death in 1987 , Samsung Group was separated into four business groups.

HISTORY IN 1970-1990

HISTORY IN 1990-2014In 2000, Opened a computer programming laboratory in Poland.

Produce huge electrical Product.

In June 2009 they launched smart phone in market

Marketing managementSamsung Companies World Wide Operation and Distribution NOW Presenting

Nasima Abbasi Nas ID: 120304848

Marketing managementPRODUCT CATEGORY & FINANCIAL PERFORMANCE NOW Presenting

Sazzadul Bari ID: 120370480

Marketing managementSamsung Advertising And Promotion NOW Presenting

Umme Asma ID: 120370468

Samsung GroupShinsegae GroupCJ GroupHansol Group

PromotionPersonal Selling Direct CommunicationFace to face contactUsually Used to sell industrial Goods and servicesAlso used to sell some ConsumerItem, e.g. BP machine, Computer system

Mass Selling Communicating with Large number of potential Customer

Non personal SellingUsed when the target market is large and dispersed

Promotion ObjectivesAdvertising that seeks to develop demand through presenting factual information on the attributes of a product or service.

Tends to be used in promotion new product.4 Promotion Jobs: AttentionInterestDesireAction

Advertising The main from of mass selling any paid of no personal Communication. Techniques includeBillboard

Television

Print media

Internet

Marketing managementCompetitors of SAMSUNG GROUP NOW Presenting

Ratan Hossain ID: 120370468

Marketing managementSummery and conclusion about Samsung. NOW Presenting

MOON WAR IBNA MAHFUZ ID: 120370512

Samsung Operations:Samsung comprises around 80 companies.It is highly diversified, with activities in areas including construction, consumer electronics, financial services, shipbuilding, and medical services.

Samsung Distribution: : Samsung has 8 overseas organization for healthcare division in USA, Korea, China, Japan, India, France, Italy, Germany. In addition we have more than 100 distributors all over the world.

Publicity of Samsung productfamous person photographed using there product.product mentioned in National News in a positive way.product featured in a movie .TV commentary about aspects of that product trade magazines carrying a storyeg. Road and Track doing a feature on the new Landover.

SWOT ANALYSIS OF SAMSUNG:STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS

This all are the competitors of Samsung