Social Conscience

Posters TRAN NGUYEN HAI

S3374300

Research

Inspiration

Poster 1

• The general idea of this poster is giving a serious

view about the harmful effects of sleep

deprivation.

• The cup of coffee illustration presents for the lack

of sleep. Taking the idea from Starbucks cup of

coffee which are decorated by many typo or

illustration, however this cup of coffee is

decorated by the typography of harmful effects

by sleepless. The brand is “Depression” and

behind it is “Dead”. The tube is the words

“Sleepless” which is the method to use this

“deadly” cup of coffee.

• I choose the image “the cup of coffee” because

it is familiar with recent society who always over

use of coffee or other methods to stay awake for

their work or as a habit. By lack of attention or

awareness, they can make themselves become

victims of sleep deprivation.

Poster 2

• In this second poster, it is also about the

harmful effects that sleep deprivation

bring to us.

• I use the two opposite fonts to emphasize

the Problems of sleep”LESS”. The word

“Awake” in the middle presents for the

awareness, something that hide the bad

consequences of sleep deprivation. The

second meaning of it is people have to

wake their mind up to have the clear view

of the harmful effects that the sleep

deprivation brings to us.

Poster 3

• The third poster is about Sleepless and

Memory & Cognitive Impairment.

• The poster present a man with lack of

sleep with a brain is blurred/erased.

Showing the harmful effects of sleepless

how is it dangerous to people’s health.

• Image that I used to this poster:

Postcard

Paper toys