7/25/2019 Questions Alianzas Sony y Toshiba

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Preguntas Alianzas Sony y Toshiba

Description: Sony and Toshiba, developers of high definition DVD formats (Blu-ray and

HD DVD, respectively, !ere in a high-level !ar for generating ne! HD video format"

Both had formed alliances in order to promote greater and more rapid acceptance by

the mar#et" $fter si% years of struggle, ho!ever, Sony prevailed" This case e%amines

the conflict bet!een Sony and Toshiba, and ho! Sony finally !on"

Describe the determinants for this case that led to the formation of partnerships and

how they can be a form of competitive advantage.

Describe and analyze the interests of the various partners of Sony and Toshiba, and

how they influenced the outcome?

Provide a recommendation or advice to Sony so it can make the most of thisvictory, and evaluate what Toshiba could have done differently to avoid defeat.

For Sony can continue with the victory is recommended that

!ses innovation in blu"ray such as might develop compatible players before the

videos to view them. #ave a security system which enables $nternet via download online videos to

better resolution and %D. $mproving the &uality of resolution and product design

'dapting to technology that is reliable and cheaper for consumers

$ncrease the storage capacity and speed to perform the data transferences

Toshiba could have avoided defeat if

Toshiba must create a strategic alliance with Samsung (lectronics )orp.,

because this company had the necessary technology to improve image &uality

of the #D D*D, and in this way produce new drives. Some of the costumer

described the #D D*D as +a very epensive device to play standard D*Ds.+

For many of its partners as !niversal pictures, paramount and Dreamwor-s wasimportant that the #D"D*D can be able to adapted to the duration of its

movies, Toshiba should be capable of holding / 01 as well as the 1lu"2ay Toshiba should increase its retail presence in many mar-ets 34al"5art,

Toshiba had to do a mar-et survey to -now the current consumer preferences,

because many people compared the product with the old *#S version, so it did

not seem a very innovative product