Qf d Presentation 1

8/18/2019 Qf d Presentation 1

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Quality Control

Assurance & Reliability-A presentation for Quality Function Deployment & Quality Circle


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Quality Function Deployment

“A process for determining customer requirements

(customer “wants”) and translating them into the

attributes (the “hows”) that each functional area can

understand and act on.”


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Quality Function Deployment

QFD was developed by Dr. Yoji Aao! in "apan in #$%%.

QFD is desined to 'elp planners focus on c'aracteristics of a new or e(istinproduct or service.

)t is done from t'e viewpoints of maret sements! company! or tec'noloy-development needs.

*'e tec'ni+ue yields rap's and matrices.


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Areas of application of QFD

QFD is applied in a wide variety of services! consumer products! militaryneeds. *'e tec'ni+ue is also used to identify and document competitive

maretin strateies and tactics.

QFD is considered a ey practice of Desin for ,i( ,ima.

)t is also implicated in t'e new ), $/0 standard w'ic' focuses oncustomer satisfaction.


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1ouse of Quality

“House of Quality is a part of Quality Function

eployment process that utili!es a planning matri" to

relate customer “wants” to “how” the firm is going to

meet those “wants”.”


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1ouse of Quality

1ouse of Quality is a diaram! resemblin a 'ouse! used for definin t'erelations'ip between customer desires and t'e firm2product capabilities.

)t utili3es a plannin matri( to relate w'at t'e customer wants to 'ow a firm

4t'at produces t'e products5 is oin to meet t'ose wants.

)t also is reported to increase cross functional interation wit'in orani3ationsusin it! especially between maretin! enineerin and manufacturin.


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1ouse of Quality

)ts eneral format is made up of si( major components/

customer re+uirements

tec'nical re+uirements

a plannin matri(

an interrelations'ip matri(

a tec'nical correlation matri(

a tec'nical priorities2benc'mars and tarets section.


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6asic desin of 1ouse of Quality


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nline Retailin ,ervices/ 6ay.com


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)ntroduction to nline Retailin

*'e retail industry provides an e(citin way of life for t'e more t'an 07 million people

earn t'eir liveli'ood in t'is sector of t'e 8.,. economy.Retailers provide t'e oods and services you and ) need9from food! auto parts! apparel'ome furnis'ins! appliances! and electronics to advice! 'ome improvement! and sillelabor.


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)ntroduction to nline Retailin

*'e Quality Function Deployment 4QFD5 *ec'ni+ue was used to identify t'eminimum set of desin c'aracteristics of a system t'at would meet online

customer re+uirements.

Relations'ips between eac' of t'e customer re+uirements and t'e desin

c'aracteristics were identified and establis'ed.

*'ereafter! t'e desin c'aracteristics were raned in absolute and relative

terms to identify order of importance.


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Decision over product availability

:ants• Find out w'at t'e customer wants...• :innin orders can be ac'ieved t'rou' t'ese wants...

1ow

• Do we 'ave ability to mae product in accrodance to t'e wants...• 1ow we would be able to do t'at;

Desin

•


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Questionnaire- nline Retailin ,ervice


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Questionnaire- nline Retailin ,ervice


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:ants of a customer- A findin from t'e

+uestionnaire

*rust and Reliability

>inimum pricin amon competitors

Discounts and offers

1ue umbrella of c'oices

>obile *ec'noloy

Quic s'ipment and delivery


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Questionnaire ,cores

#inimum pricing among competitors $

Huge umbrella of choices ?

Quic% shipment and deli&ery @

'ost ales er&ice %

rust and *eliability

iscounts and offers B

etailed and accurate information +Quic% and con&enient ,

#obile echnology -


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)dentify 'ow t'e service will satisfy t'e

customers wants

Retail loistics

Demand-driven supply

8nambiuous


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)dentify relations between 'owsE


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Develop importance ratins

*'is step is +uite difficult and loner. )n t'is step! first well draw t'erelations'ip matri( between t'e 'owsE and t'e wantsE.

*'en we determine t'e importance ratins for our final wor to be started.


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Develop )mportance Ratins

Low relationship (1)

Medium relationship(3)

High relationship (6)


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Develop )mportance Ratins

ransaction 'ri&acy and afety 5x6 +2

0lear *eturns and *efunds policy 6x6 + 5x6 %%

eli&ering 0ustomer 3alue 9x1 + 4x1 #7

*etail 4ogistics 7x6 B0

1rror Free 'rocessing 7x3 0#

emand ri&en supply x3 + 4x1 0?


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=valuate Competin ,ervices

)n t'is step! well compare features of competin products of ot'ercompanies. For e(ample! in maret! we say *'ree companies 4Flip%art 5Ama!on and napdeal5 are competin for nline Retailin.

,o! well first discuss and compare t'eir retailin services to et a more

compre'ensive and detailed report about nline retailin.


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Final 1Q

Low

relationship

Mediumrelationship

Highrelationship


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Conclusion

*'e followin advantaes of QFD can be clearly seen from our study-/

0ustomer dri&en*'e focus is on customers wants! not w'at t'e company t'ins t'e customer

wants. *'e GHoice of t'e CustomerG drives t'e development process.

0oordinated decision ma%ing

)t 'elps orani3ations reac' areement on measurement systems and

performance specifications t'at will meet customer re+uirements.

0ompetiti&e analysis t'er products in t'e maretplace are e(amined! and t'e company product is

rated aainst t'e competition.

'rioriti!ing

)t also prioriti3es t'e steps t'at a business must tae in order to satisfy t'e

spoen and unspoen re+uirements of t'e customer.


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CICJ8,)I

*educed de&elopment time

Careful attention to customer re+uirements reduces t'e ris t'at

c'anes will be re+uired late in t'e project life cycle. *ime is not spent

developin insinificant functions and features.

*educed de&elopment costs

*'e identification of re+uired c'anes occurs early in t'e project life

cycle reduces development costs ocumentation

A nowlede base is built as t'e QFD process is implemented. A

'istorical record of t'e decision-main process is developed.


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CICJ8,)I

7mpro&es teamwor%

QFD ensures t'at your orani3ationKs teams wor toet'er by focusin t'em

on t'e same oal.

)n essence! utili3in QFD 'elps businesses ain a competitive advantae.


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References

8i%ipedia 4:iipedia.or5

QF 9nline 4+fdonline.com5 QF 0apture 4+fdcapture.com5

:oogle 4oole.com5

1ncarta 1ncyclopedia 4encarta.msn.com5

;ritannica 9nline 1ncyclopedia 4britannica.com5

QF 7nstitute 4+fdi.or5

ii"igma < House of Quality 4isi(sima.com2tt2+fd5 9perations #anagement by "ay 1ei3er

'ublic tate H9Q 4public.iastate.edu2Lvardeman2)=7%#2f#mini2jo'nson.pdf5

tanford /ni&ersity 4mml.stanford.edu2publications2#$$?2#$$?.:),C.QFD.>artin.pdf5

/ 0suchi 0orp. 4www.csuc'ico.edu2Ljtrailer21Q.pdf5

07*7 9rgn. 4www.ciri.or.n32downloads2QualityM0FunctionM0Deployment.pdf5


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*'an youN

6rainstormin! problem identification! analysis and solutions were a result ofcontribution from all t'e team members in t'e QFD meetins.

Contributions in presentation are as follows/

C'intan ,in'vi 40##60AB?##

Qf d Presentation 1

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