Primeras aproximaciones a la esfera pública virtual

8/12/2019 Primeras aproximaciones a la esfera pblica virtual

1/32

LO PBLICOEN EL UMBRALLos espacios y los tiempos,

los territorios y los medios

EditoresMariano Fernndez

Matas David Lpez

Director

Carlos Giordano

Coordinadores EditorialesPaula Porta, Bianca Racioppe

y Lucas Daz Ledesma


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LO PBLICO EN EL UMBRAL

LOS ESPACIOS Y LOS TIEMPOS,

LOS TERRITORIOS Y LOS MEDIOS


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LO PBLICO EN EL UMBRALLOS ESPACIOS Y LOS TIEMPOS,

LOS TERRITORIOS Y LOS MEDIOS

Editores

Mariano Fernndez y Matas David Lpez

Director

Carlos Giordano

Coordinadores editoriales

Paula Porta, Bianca Racioppe y Lucas Daz Ledesma


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CAPTULO VIPrimeras aproximaciones

a la esfera pblica virtual

PorMariano Vzquez


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1 La comunicacin y el desarrollo manifiestan una vinculacin que es heredera de la

idea moderna que asociaba tcnica y progreso. El desarrollo recupera las nociones de


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avance y optimismo en la tecnologa, pero en una dimensin ms pragmtica, referidaa polticas econmicas. El paradigma de la comunicacin sustituye al del progreso(Cabrera, 2006: 139), en donde la comunicacin es el contenido de la nueva utopa, su

forma es la tecnologa e Internet su forma ms acabada.


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2 Se sabe que en el universo de las relaciones sociales productoras de mercancas,cuya finalidad bsica es la creacin de valores de cambio, el valor de uso de las cosases minimizado, reducido, subsumido a su valor de cambio. Se mantiene solamente encuanto condicin necesaria, para la integracin en el proceso de valorizacin del capital,

del sistema productor de mercancas (Antunes, 2003: 73).


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3Retomamos el concepto de campo pblico de Martn Retamozo porque permite intro-ducir a la esfera pblica virtual, un contenido dinmico y una clara dimensin poltica queevidencie que la esfera virtual no est aislada en Internet, sino tiene una fuerte raigambreen lo histrico social. As, define Retamozo al campo pblico, no es la suma de losespacios pblicos, sino un lugar intersubjetivo y contingente y de encuentro, disputa,

consenso y construccin de hegemona (2006: 33).


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Primeras aproximaciones a la esfera pública virtual

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