Presentation 23rd M10 Cho

8/14/2019 Presentation 23rd M10 Cho

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ICAP Session @IHRA , Bangkok Thailand

Drinking Patterns and Alcohol

2009. 4

.

[email protected]

Dean of Research, Korea Alcohol Research Center

President, BACCHUS Kor ea

ce res ent, anagem ent nst tute o t e tate

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Bom b Shot54.


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Research Structur eResearch Structur e

Physical Factors o f

Prevalence

Preference(TOMA)

in a day Outing(Wor kplace People)

Bid the old year offDrinkingArchetype

Alcohol

enta actor s

RecognitionAttitudeValue


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Data Inform ationData Inform ation

National quantitative survey at 1997, 2000,

2005, 200 , 2009

-

3300

Face to face interview

ua tat ve ocus group nterv ew or

r r in h rv i nn ir


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of Drinking

Archetype Probleco oProblems

Mental Factor s

m s

o r n ngPatterns


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Binge drinker s are increasing 53.5% 68.1% Everyday binge drinkers a lso increasing 4.1%5.4%

Unit : %

Kor ean has the first ran ker in OECD ran king inbinge dr inking

2000 2006

None 6. 1.Under 1 time in a

month 17.8 20.1

. .

1 tim e in a w eek 17.7 22.5

Ever da .1 .

8

Total 100.0 100.0Source: SG Cho, DH Kim (2006)


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Alcohol Use Disorder Identification Test (W HO)Alcohol Use Disorder Identification Test (W HO)

Problem Drinker s are increasing 31.1%.

Har m ful users and dependence are also

u nit: %

increasing 10.9% 15.9%

2000 2006

- . .

Hazardous user

(8-15)20.3 24.5

(16-19)

5.2 7.6

Alcohol-

5.7 8.3

9

Total 100.0 100Source : SG Cho, DK Kim (2006)


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, , ,, , ,

.

Death toll by driving driving has increased

Traffic accident by drinking driving has

63.2% of hom icide has been dr unk

62.9% of violence has been drunk

Dom estic violence, sexual assau lt

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Negative Effects(Econom ic Costs)Negative Effects(Econom ic Costs)

from Drinkingfrom Drinking

Perspectives with COI approach

.

Costs item s Share %

ro uc v y oss 3 .

Death 26.9

.

Medical Expenses 5.3

, . .

Other Costs (Nursing, Drug etc.) 1.9

. .

11Copy Right @ 2008 by SG Cho

Sour ce: Lee et al.(2007)


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Total annual benefits : 1.68 Billion$

Estimation for the benefits of Consum er Sur plus

by w illingness to pay approach : 422 m illion$ene ts tem s are

Value added of Manufacturers 24.9

Value added of W holesale & Retail 24.9

, .

.

Consum er Surplus 25.1

100.012Sour ces: IG Yo o & SG Cho IE(2005)


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of Drinking Patterns

Drinkinco oProblemsArchetype

Mental Factors ofDrinking Patterns


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Korean societybinge dr inking was popular

Shar ing dr inking cup and exchange drinking

star ted from the three k ingdom per iod (B.C. 57- . .

Soju(19.5% volum e of ethanol), very cheapdrink, has been popular since 1965

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Physical Factor sof Dr in kin Patter ns

Prevalence

Drinking Preference(TOMA) Drink m ore than tw ice

Archetype AlcoholProblems

in a day Outin (W ork lace eo le) Cerem ony for Bid the old

ear offMental Factors


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Present drinker s (last 1 year) ar e very m uch7 .5 , pea w as 0.1 2000

Heavy drinker s, 7 units + dr inker s in one o ccasion,

Unit : %

ar e increasing from 27.5%(2000) to 48.8%(2007)

1997 2000 2006Present 0. 80.1 8.

Past

Drinker 4.1

7.5

8.4Non -

Drinker 25.5 12.4 13.1

16

o a 100 100 100

Sour ce: SG Cho K PC(1997) KARF(2000, 2006)


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Top of Mind Aw arenessTop of Mind Aw areness

Top of Mind of Soju is 74.2%, and next is

Drinkers w ho drink too m uch and for

.

lessening the stress like Soju

Sour ce: SG Cho e t al. KARC(2009)


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47.8% of Kor ean dr inkers ar e drinking mor e than 2

Many Kor ean drinkers are drinking Bom bo 54. , a e one s o n a rs r n 50. ,

shar e the dr ink cup(75.0%)

Male Female Total

. . .

2 tim es 46.4 33.3 40.2

. . .

4 tim es + 1.2 0.4 0.8

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Source: SG Cho, DH Kim (2006)


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K orean ar e drinking in almost of the outings

80Dr ink in tim e s Sh ar e exper ence t m e an per orm ance oss

6080

in 10 Outings %

40-

20.

- 0 40 48.4

.

60 51.6

- .


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Every year from Nov. to Dec. Dr n ng too m uc w t r en s, co eagues etc.


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Item s Agree

var iety of w ays

.

(2006)

the sake of the fatigue, thirsty, andh uma n relatio nsh i etc.

.

(2006)

I wish to live w ithou t alcoho lic bever age

if I can cho ose

6.8%

200

I think alcoholic beverage give us o nly

6.7%

21Sour ce: SG Cho DH Kim (2006), SG Cho et al. (2009)


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orean as a pos ve a u e or e

drinking

61.5% recognize the alcoholic beverage is

necessary for social life

pregnant situation is no problem

20.1% agree no problem for the studen ts

dr inkin under the 19 ears


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32.3% have exper iences of taking a car by

dru nken driver

shor t time 49.4%

20.4% experience of m issing im por tant

w or k for dr inkin

Source: K ARC(2009)


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ValuesValues

item s Agree

86.8%(2005)Everyone has a r ights to dr ink

alcohol

79.7%(2006)

78.1%(2009)

Alcoholic bever age is necessar y to 75.4%(2009)hum an being

Alcoho lic bever age w ill be 17.7%(2006)disappeared in the en d 10.7%(2009)

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, , , , ,

Cho etc.( 2009)


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W et & Dr y Cultur e

Definition of K orean dr inking is w et and dry

because Koreans are drinkin too m uch andfrequently

.tim es per m onth and m ore than 5 units on one

Heav and bin e drinkin are increasin from1997 to 2005 (Male drinkers 18.0% 20.7%;Fem ale dr inkers 3.0% 6.7%)


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Dr inkin atter ns of K or ean ar e chan in becauseof the w et and dry dr inking cultur e

And alcoho l har m from the physical factor s ofdr inking patter ns w ith traditional archetype isincreasing

Bu t Koreans h ave a po sitive attitude and value tothe alcoholic bever age and dr inking, and positive

And w estern style of con tro l policy is not w or king

HR w ay of targeted prevention activities for

Presentation 23rd M10 Cho

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