Presentation 08-15 blind

Italian Luxury Hotels August 25, 2015

Italian Luxury Hotels

sabato 12 settembre 15


Two sectors the crisis has not hit:

1. Luxury2. Tourism



Continous growth during the last 5 years

0

50

100

150

200

250

2009 2010 2011 2012 2013*

217212192

173153

Bill

ion

euro

s

Year

VALUE OF THE PERSONAL LUXURY GOODS MARKET

* (estimate)Sources: Bain & Company; Altagamma



Actual Trend vs Tourism Towards 2030 projection.

0

500

1000

1500

2000

1995 2000 2005 2010 2015 2020 2025 2030

529 mn

1,087 mn

1,4 bn

1,8 bnTrend 1995-2010Tourism Towards 2030Actual 1995-2013

Source: World Tourist Organization (UNWTO)



Yes, investing in two thriving markets at the same time !

Is there anything better than investing in a thriving market?



... where luxury and tourism meet.In high quality hotels…

And Italian lifestyle is the fascinating key



Italy is the most highly desired destination in the world



Top International Destinations for Luxury Travelers in 2014

1. (Cruise. Europe: River) 33.1%

2. Italy 28.5%3. (Cruise. Europe: Mediterranean) 23.8%4. Mexico 18.4%5. Australia 13.5%6. France 10.8%7. Dominican Republic 9.1%8. England 9.0%9. Costa Rica 7.1%10. (Cruise. Europe: Baltic) 6.5%11. Ireland 5.8%12. Bora Bora 5.3%13. China 4.8%14. St. Lucia 4.6%15. Turks & Caicos 4.5%

Source: Nov. 2013 Travel Leaders Group survey polling 924 owners, managers and travel experts in the U.S.Agents were asked to name up to 3 top destinations they were already booking for 2014.



We want to bring

The best of Italy to the whole world

top Italian hospitality elsewhere



The project



High quality Italian hospitality is an extremely promising niche not yet exploited.

To date there is no unequivocally Italian hotel chain in the world.

Only a native Italian can really know how to do it



3. Location1. Design

2. Welcome

Key issues:

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+

++



Design

Elegant architecture and interiors, with great aesthetic personality

Elegant architecture and interiors, with great aesthetic personality



Delicate perfuming Unexpected details, of incomparable taste

Design



Large spaces, silence, romantic atmosphere

Design




2. Welcome

Key issues:

+

+

++



Customized services

Welcome

Customized top Italian quality services



Welcome

A beyond compare food ...... ...... & wine experience



Italian amenability, flexibility, problem solving aptitude

Welcome




2. Welcome

Key issues:

+

+

++



Architects able to read the spirit of the places with their Italian sensitivity

Location



Irremissible meeting point for international and local lovers of Italian lifestyle

Location



Emphasis on Italian aspects locally popular(Opera in Germany, history and arts in USA, fashion in Russia…)

Location



The proposal



We provide investors witha complete solution, both «hardware» and «software»,

realizing the Italian dream of international high-spenders.



✓ International standards locally declined: common features in each location, together with specific solutions

Choice of locations✓ Properties suitable for qualified customers, large, designed with a neat Italian attitude to give peace and silence.

✓ Italian architects and designers; Italian furniture and materials married with local ones; an Art Director to ensure the consistency



✓ Wine bar offering a large selection of Italian wines.

✓ Italian raw materials for breakfast and pastry shop.

✓ Many opportunities to experiment Italian cuisine, different places dedicated to food and wine, either more formal or more friendly open to walk-in customers.

✓ All Italian Managers with international experience; continuous training for all the staff (speaking local language, Italian and English)

Precision and accuracy



Events and attractions✓ Artworks representing the excellence of Italian Art and History.

✓ Chances to meet and share for lovers of Italy and its culture• Italian music as a fil rouge• events combining art, fashion, design, food and wine• great Italian movies on the screens.

✓ Italian books and magazines in rooms and public spaces.



Italian “cuddles”

✓ Non invasive perfuming tools suggesting feelings of Tuscany, Mediterranean Sea, Dolomites, Sicily...

✓ Wellness e spa areas with highest Italian equipments and products

✓ Caring of the five senses of the guest with harmonies and contrasts creating an exclusive Italian experience.

✓ Boutique of Italian fashion offering a personalized service of tailored suits and dresses.



Elegance

International Project

Knowledge

Passion

Expertise

Excellence

Customized Service

Attention to detail

Concern

Uniqueness

Brand values,in summary



The formula



The company will havethe most efficient business model

(i.e. Hilton’s and Marriott’s one)

Management, not ownership. Not investing in real estate,

but in service and strategic functions.



• excellent hotels & resorts, provided “turnkey” (built from scratch or renovating already existing ones)

• structures managed with high professionalism.

• affiliation to an authentically Italian brand, with clear reference to our lifestyle and hospitality tradition

• a truly memorable experience for their customers

Together with you, we will offer to big investors:



๏ DESIGN๏ PROJECT MANAGEMENT๏ GENERAL CONTRACTING๏ HOTEL MANAGEMENT

In other words, not only:

but also a highly differentiating plus: THE ITALIAN SOUL AND CHARACTER



This is a large global businesslooking at a narrow but rich market

The focus is on the segment Aspiring Luxury: entrepreneurs and professionals with aminimum financial capital of $ 1 million, now about 14 millions people, quickly increasing



Starting from here:



The size of a luxury hotel should be approx. 100 gross sqm per room => 100 rooms => 10,000 sqm

The renovation of a 5 star hotel requires € 4500-5000/sqm(project team selection and implementation plus suppliers already tested)

Revenues forecasted in the range of € 8-12 million (details in the feasibility study of each case)

Expected occupancy rate of 75-77%; RevPAR € 219-273; Average Daily Rate € 330-350

Hotel will be designed with reduced energy and staff costs, then: GOP = 45-55%, amounting to a minimum of € 4.5 million (€ 10 millions revenues) from which to deduct taxes and management fee, leaving a significant margin to the property for depreciation and profit.

All figures to be refined with the business plan specific for each location

Some numbers for the big investor...



Team



Why team up with us?

1. for our complete and thorough knowledge of all Italian players in the hospitality sector.

2. For our clean vision of a comprehensive project made of many different aspects.

3. For the track record of a sector leader and of each team member



The engine of the project:

• Raffaello Zanini’s expertise

• the track record of PLANETHOTEL.NET

• a complete and highly qualified team that covers every role


http://PLANETHOTEL.NET/

http://PLANETHOTEL.NET/


Raffaello ZaniniGraduated in urban planning, with extensive experience in sales and marketing, is a leading figure of the Italian world of hospitalityThanks to his knowledge of the sector, he has worked as consultant with many Italian architects. He gave initiated promotional projects for leading suppliers for the industry like Miele, Technogym, Iris Ceramica, Teuco, Geze, Schoenhuber Franchi. He has edited three books on best practices in hotel design and building.

Possibly the Italian professional with the greatest experience of all and the most comprehensive view of all aspects of “enterprise hotel”His decisive contribution to recent projects of the industry has been based on a broad awareness - bringing about an integration of multiple perspectives and disciplines - on what makes a hotel attractive and rewarding, while contributing to its commercial success



Franco BocchiniGraduated in civil engineering at the University of Padua, he is a manufacturing entrepreneur in the plastics packaging sector.His main interests in the company, established in 1957, are in organization and innovation. He was involved in research projects on new materials, conducted by Italian and European research institutions, also as part of the Seventh Framework Programme. He has been involved in Confindustria – the Italian Manufacturers' Association - at the local, regional and national level, taking on many roles and dealing with innovation and communication.

He is a very active business angel, in Italy and abroad.He is a member of the board of directors at Italian Angels for Growth, the leading group of business angels in Italy and among the largest in Europe.



Denis SiricHotel Manager with over 20 years experience in the hotel industry, able to give the general direction to the groupAfter having held down many positions, he has spent the last 10 years as General Manager of a Hotel Chain of 9, mostly devoted to the leisure market, two of them in the Upper Upscale segment

He is able to give the general direction to the group

He has specific skills and managerial abilities in every area that characterizes the contemporary hotel industry: Sales & Marketing, Hotel Operations, Revenue Management & Electronic Distribution, Business Analysis and Management Control, Food & Beverages, Technical Areas, Purchasing, Human Resources, Development and Acquisition. He has excellent knowledge of languages. He graduated at the Trento School of Management and attended many Master Courses and Seminars in hotel management, and is now majoring in the Science of Tourism at the University of Tor Vergata in Rome



Senior professionals, experts in fields such as high-end hôtellerie,luxury, interior design, providing key contributions to define processes and quality standards for the service and product.

Advisors



Tiziano Aglieri Rinella Architect, PhD, professor of interior design and hotel design in Italy and abroad, member of research groups and consultant for international organizations for the redevelopment of the housing stock, the development of archaeological sites and museum design. An expert in new trends in hotel design and author of publications on the subject. He will oversee aesthetic and functional coordination during the hotel projects.

Paolo Genta Degree in engineering at Università degli Studi di Bologna, partner of the cooperative architects and engineers Reggio Emilia, coordinator of the Regional Energy Commission of the Federation of engineers of Emilia Romagna and delegate to the technical board for the energy certification of buildings. A developer of procedures and software for various CAD and design environments. He will ensure technical coordination to all projects

Pierangelo Tondina Diploma in Hotel Management and Hospitality, professional experience totally developed in 5 star luxury hotels. Skills : general organization, achievement of financial results, business with innovative forms, customer orientation and satisfaction of needs. Total Quality Management, Budgeting & Reports, Sales & Marketing, training of personnel with training on the job / cross training , implementation of procedures and service quality standards . Languages: Italian , English, French , German, Spanish and Portuguese. He will participate in the definition of standards and the selection and training of staff.



Alessandro Ubertis A degree in law from the University of Pavia, and diplomas in marketing and advertising, he has been working in the field of communication since 1978, and spent the early years of his career with Publitalia, Pick Up Piemonte, Saal Comunicazione and Dolci Advertising in Turin.He is Managing Director and Client Director of Carmi e Ubertis in Milano, founded in 1986 with Elio Carmi and now part of Gruppo Publicis, company where he has the role of Chief Executive Officer. He also runs courses in branding and communication at some of the major Italian universities and is a founder member of UNICOM and one of their national advisors. He will coordinate the strategies of brand value.

Marco Villa Degree in Economics and MBA at Università Cattolica in Milano, Business Angel, former manager at PricewaterhouseCoopers, trainer in a global market for high-spending customers, relationships with luxury sellers and customers all over the world, diligent and passionate traveler. He will contribute to the training of the staff, and to the evaluation of the service of the hotels.

Roberto Vitali Founding Member of the National Laboratory of Accessible Tourism, member of CERPA – European Center for Research and Promotion of Accessibility –, technical referent for Tourism sector to FISH – Federazione Italiana Superamento Handicap –, representative for Accessible Tourism in COMITUR Commissions. Member of the Commission for the Promotion and Support of Accessible Tourism at the Ministry of Tourism, trainer in professional courses for tourism operators and technicians.



Top Italian architects and designers active in hotel projects, supporting Corelli with the well known quality of their work.

Architects



Lorenzo Bellini AssociatesEl Mordjane Resort Hotel, AlgeriaLe Méridien Lav, SpalatoPullman Hotel West Bay, Doha UAEEl Mountazah Resort Hotel, AlgeriaLe Méridien, Saint PetersburgErgife Palace Hotel - Roma

Saporiti Hotel DesignSheraton Malpensa Airport HotelHilton Acaya Doub Tree Golf Resort, LeccePullman Hotel, Addis AbebaMoevenpick Imperial Palace, TunisMoevenpick Downtown, DubaiMGallery Patria Palace, Lecce

Sergio Bizzarro & PartnersHotel Jesolo 5 stars Resort & Spa, VeneziaLa Coquillade Relais & Chateux, Gargas, FranciaGrand Hotel Vesuvio, NapoliHotel Movenpick, Riyadh, Saudi ArabiaHotel Prahova, Ploiesti, RomaniaSkolkovo School of Management, Moscow

Studio Marco PivaLaguna Terminal, VeneziaHotel Mirage, Kazan, RussiaUna Hotel, BolognaT Hotel, CagliariAnantara Hotel, DubaiExcelsior Hotel Gallia, Milano

Studio SimonettiGrand Hotel Mont Blanc, CourmayeurSan Clemente Palace, Venezia Bentley, Genova Convento dei Capuccini, Amalfi Grand Hotel Timeo, Taormina Golden Palace, Torino



Suppliers

Globally known Italian excellences in every industrial sector, supporting the unique and unforgettable identity of Corelli.



• knows how to design and build an authentic Italian hotel. 35 designers, 3 universities, 3 books, 70 conferences prove it. • is a One Stop Shop: offering a coordinated solution, carried out by one partner only. With clear ideas and attention to details.

• has a full staff, already constituted and run-in: a group of 35 designers who guarantee coordination and replicability, but highly tailored solutions

• also innovates the provisions of the management contract offering a win-win solution linked to the economic results

• is fluent in the language of luxury, a world that must be known. Real experience is the best guarantee of success

We are a team that...



“A good investment stems from a good idea,relies on a solid project

evolves with the courage of all the participants ”

D. Trump


Presentation 08-15 blind

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