POLI Conference
51
FEBURARY 24, 2012 E DEMOCRACY EL IMPACTO DE UNA REVOLUCION A TRAVES DE NUEVAS TECNOLOGIAS
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Transcript of POLI Conference
FEBURARY 24, 2012
E DEMOCRACY EL IMPACTO DE UNA REVOLUCION A TRAVES DE NUEVAS
TECNOLOGIAS
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e-Democracy
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AS SEEN IN:
ELECTIONMALL.COM
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Word PowerPoint
Excel
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TECHNOLOGY
NOT Consulting
OFFLINE & ONLINE
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THE NEW CAMPAIGN
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A plan of action in order to achieve a particular outcome online.
DEFINITION OF DIGITAL STRATEGY
A tactic is a specific method or action that contributes to achieve a particular strategic goal online.
DEFINITION OF TACTICS
• Strategy without tactics is the slowest route to victory
• Tactics without Strategy is the noise before the
defeat
• Knowing when to… Tweet Facebook Retweet Mention
• This comes with experience and analyzing the metrics
RIGHT TACTIC RIGHT TIME
MICROCAMPAIGNS
Mini campaign within a digital strategy that has a defined start and end date
FOUR PRINCIPLES
• Infrastructure • Communication • Organization • Strategy
WHEN NOT TO PARTICIPATE
• Abusive Language • Nudity • Negative Photos • Criticizing Competitors • Never Highlight mistakes of others • Don’t fight with team members • Practice GOOD SNS KARMA
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Landing Page
TRACKING ARTICLES/POPULARITY
CASE STUDY: SANTOS PRESIDENT
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POSITIVO
NEGATIVO
NEUTRAL
12 DIC: ORVAÑANOS SE SUMA A JVM
16 DIC: REGISTRO PRECANDIDATO
24-25 DIC: TREGUA NAVIDEÑA
NEWS LETTERS
CAMPAIGN EVOLUTION TIME LINE
( 4) Govt. Website ( 3 )
Election Date
( 1 ) Start Building & Raising Money
Election Day Start Campaign
During the Campaign Time Is Crucial
( 2 ) Get Out To Vote
After Victory
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It strategy INFRASTRUCTURE Website. Computer Hardware. Data Base management. Campaign Software. Email Software.
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COMMUNICATE Staff. Voters. Donors. Party Influential’s Media
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ORGANIZE Data. Web Content. Online advocates. Graddroots.
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STRATEGY We will work with your
consultant, staff, web master, manager, spouse etc.
Party Strategy. Voting or Absentee. Fundraising Online. Get Out Vote.
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Campaign Cloud
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