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I have chosen this Research question. It may change a little but that's the main idea.

To detail it more, this is about understanding how art feeds graphic design. In a working context we rarely produce graphic design work

without using artwork and since most of the time we produce artwork for commercial purposes and to convey a message, it is quite

important to know about art theory and the meaning of art, if there is any.

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I have started reading books on the philosophy of art and art in general. There is a lot to read but I am really pleased as I had not really

read anything too theoretical about art before and it is truly interesting. These are the different views and theories developed

throughout time - some philosophers and artists saw art as representation, others as expression, or narrative, or purely form. They are

the common theories found in books but I watched a documentary called 'Bomb it' a few days ago and got very interesting insights

into what art may mean to people. The documentary is about graffiti and street art and, those who do it described their art or action in

many different ways - here are just a few examples:

- as a way of life

- as a reflection of what is happening in your life

- as a reflection of the world you live in

- as identity

- as therapy- as survival

- as excitement

- as performance

- as addiction

- as power

- as urban interaction, war against advertising and its visual pollution

- as a statement

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This is an installation made in the

drawing studio by Amy and Catriona.

We were supposed to draw or paintit. There was no way I was going to

represent all these shapes and folds

faithfully from the distance so I

decided to do this.

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I believe this illustrates 'art

as expression'.

I thought I would do a rough

sketch of the installation

then let my imagination do

the rest. Throughout the

process I wrote my

thoughts next to the

drawing, which I really

enjoyed.

So, technically this is

rubbish (lol) but I enjoyed

myself and I like the result,

visually speaking.

So is there a question here?

When Francis Bacon (for

example) painted, was he

concerned with the 'looks'

of his artwork or was there

just a lot going on in hishead and on the canvas?

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Coming to the work I'm doing for my Honours Project

It's simple, I've decided to brand an artist, more precisely to brand his teaching.

This is my friend Benoist Chapel who specialises in porcelain painting.

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This is him teaching. He's very popular with his students, because of his talent

but also because of the kind of person he is and the way he teaches.

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That's him doing ball-pen drawing.

He's been doing this for about five years now and I personally love it.

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Some of the paintings I did with him.

Sorry about the picture quality - these were taken with a non-smart phone!

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This was his signature/symbol a few years ago.

This particular one is done with ink so it looks quite sharp.

Lately we worked on making his symbol a logo then

he drew a loser version of it and I produced this,

which we have been using on business cards, flyers and posters.

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name & logo

branding / promoton / etc

commercial website

further developmentsthree languages

four culturesbroad audience

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SLIDE10

MyaimthisyearistodoacompleteexerciseofBranding,startingfromscratchasit'snotexactlyhimwe'retalkingofpromoting,

buthisteaching.

Obviouslytherewillbeanameandlogo(wehavethenamebutnotthelogoyet),promotionalthings,butatthecentreofthisis

acommercialwebsite.

I'mgoingtodesignit,hopefullyinHTML5withgoodUXetc,butwe'llbehiringadeveloperaswewantsomethingvery

professional.

Furtherdevelopmentswillbeconsideredbutthebigchallengeonthisprojectisthefactthattheaudienceisbroad(allages,

mainlyfemininesofarbutwe'lltrytoappealtomenforthingslikeoilpaintingandball-pendrawing)and we'llbeworkingwith

threelanguagesandfourcultures.WeknowthreeofthemwellbutfortheAmerican'market'thereisaconsiderableamountof

researchtodo.

CONCLUSIONIdorealisethatallthismeansahugeamountofworkifwewantthingsdoneprofessionally,

butitisactuallyalong-termprojectsowhatwillprobablyhappenisthatIwillnarrowdown

thescopealittle,forexampledevelopinginEnglishonlyandkeepingotherlanguagesforlater.

Thisprojecthasahugemeaningforme.ItispartlythankstothisfriendthatIfoundmytruevocationandcametographic

design,soformethisislike:

Hisartandhis'mindstate'havebeen'feeding'meandhelpingmeinrecentyears,socanIhelphiminreturn?

Usingbothtraditionalgraphicdesignandnewmedia,willImanagetoreflecthistalent,tonotbetrayit,andtogivehimabitof

'electronicaura'??

THANKYOU.