Lineako ospea. Zer dio Internetek nere markari buruz?
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Lineako Ospea. Zer dio Internetek nere markari buruz?
Iñaki Lakarra - Mondragon Unibertsitatea
http://mukom.mondragon.edu/socialmedia/
http://www.linkedin.com/in/ilakarra
@ilakarra
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BP
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Aurkibidea
1.Sarrera
2. Google aurreratua
3. Universal Search
4. Sare sozialak
5. Monitorizazioa
6. Tresna aproposak
7. Ondorioak
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Europa eta mundu mailako estatistikak
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Estatistikak euskadin
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GoogleYahoo
Terra
AmazonHotmail
ElebilaMsn
97,54
1,99 0,24
0,10 0,08
0,03 0,02
Eustat (2009)
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Aurkibidea
1. Sarrera
2.Google aurreratua
3. Universal Search
4. Sare sozialak
5. Monitorizazioa
6. Tresna aproposak
7. Ondorioak
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Google Kontrako iruzkinen bilaketa
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Google Bilaketa aurreratuak
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Google suggest Bilaketak…
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Google suggest Bilaketak…
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http://www.google.com/insights/search/#
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Bilatze gurpila
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Bilatze gurpila
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Bilatze gurpila
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Aurkibidea
1. Sarrera
2. Google aurreratua
3.Universal Search
4. Sare sozialak
5. Monitorizazioa
6. Tresna aproposak
7. Ondorioak
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Google Universal Search
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Google – “Universal Search”
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Web NOTICIAS MAPAS IMÁGENES BLOGS Otros
Crea el índice multi formato
Decide que
resultados
mostrar
Y más…
Fuente:www.overalia.com
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118 Kontrako emaitza
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Multimedia Picassa, Youtube, etc.
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http://www.youtube.com/user/consumereroski
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http://news.google.es/
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Berriak + Iruzkinak
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Berriak + Iruzkinak
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Berriak + Iruzkinak
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Foroak
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Kontrako Iruzkina dugu eta orain zer?
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Foroak
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Spama foroetan Lanbidea
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Foroak. Nola jokatu?
1. Iruzkinaren data aztertu, noraino zabaldu
daitekeen antzeman, bere garrantzia eta eragina
kalkulatu.
2. Gertakariaren inguruko ikuspuntu guztiak ezagutu.
3. Zeinek idatzi du? Troll bat izan al da? Erabiltzaile
arruta ala preskribatzailea?
4. Lehenik eta behin, foroko arduradunekin
harremanetan jarri.
5. Erantzutea erabakiz gero, eta arrazoia badu, kritika
eskertu, eta hobetzeko jarrera azaldu. Arrazoirik ez
badu, egia azaldu.
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Aurkibidea
1. Sarrera
2. Google aurreratua
3. Universal Search
4.Sare sozialak
5. Monitorizazioa
6. Tresna aproposak
7. Ondorioak
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Facebook…
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Facebook Woxter
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Fuente:simdalon.com
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Facebook Lurraldebus
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Photo Fakeout (www.oyster.com)
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Aurkibidea
1. Sarrera
2. Google aurreratua
3. Universal Search
4. Sare sozialak
5.Monitorizazioa
6. Tresna aproposak
7. Ondorioak
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http://www.google.es/alerts
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http://www.google.es/alerts
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RSS Iturriak
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Erantsi
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• Lineako ospe monitorea honako
elementuekin sortuko dugu:
– Google-eko alertak
– Berriak (Google News)
– Blogetako artikuloak
– Twitter-eko iruzkinak
– Youtube-eko bideoak…
Edukien harpidetza
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Google Analytics
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Google Analytics Jatorriak
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http://search.twitter.com/
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Aurkibidea
1. Sarrera
2. Google aurreratua
3. Universal Search
4. Sare sozialak
5. Monitorizazioa
6.Tresna aproposak
7. Ondorioak
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http://www.swotti.com/
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http://www.swotti.com/
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www.swotti.com
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www.swotti.com
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Pertsonak http://www.123people.com/
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Branding http://www.howsociable.com/
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Branding http://www.howsociable.com/
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Sare sozialak
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Sare sozialak
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Aurkibidea
1. Sarrera
2. Google aurreratua
3. Universal Search
4. Sare sozialak
5. Monitorizazioa
6. Tresna aproposak
7.Ondorioak
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Ondorioak – Nondik hasten gara?
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Image: Poster
Web 2.0
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Ondorioak
• Helburuak finkatu (Enpresa, Marka, Produktua,
Elkarteak, Hornitzaileak,
Bezeroak, etabar) eta monitorizatu.
• Gure ospearen lehen analisi bat gauzatu eta
“helburuak” finkatu.
• Estrategia “selektiboa” zehaztu.
• Ekintza plana garatu.
• Prozesua jarraitu ospea gure kontrolpean izan
arte.
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Facebook-eko talde eta orriak