Lexi ppt

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com

• U.S.P• Target Audiences.• Strategies.

U.S.P

www.lexipens.com


= Impact Proof Tip ( NS/TC )

= Double Speed Writing

= Original Innovative Designs

= Smudge-free Writing with Water Proof Ink

= Non-Stop Clean Writing

= Firm Grip for Stress-Free writing

= Bright Ink Colour & EN71 Complaint

= Smooth Writing

= After Falling Will not Stop

USP’s..

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TARGET AUDIENCES

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THIS PENS ACTUALLY TARGETS “THE MIDDLE CLASS PEOPLE” & “LOWER

CLASS PEOPLE.”CONSISTING OF AN AGE GROUP OF

(11-50 yrs).

The Main Target Audience of Lexi Pens are:-

• STUDENTS,

• OFFICE GOING PEOPLE, &

• ORDINARY PEOPLE.

TARGET AUDIENCES

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STRATIGIES

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T.V Commercials

• Strategies which were used:-

Radio Commercials

Outdoor Ads

Fairs & Exhibitions

Wholesale Store Promotions

Brand Promotions


= Banners

= Hoardings

= School Promotions

= Delivery vans

= Beach Umbrellas

Brand Promotions

Jeepney Covers - Phillippines

Abra – Dubai, U.A.E Delivery Van - Poland

ISO 9001:2000 www.lexipens.com www.lexipens.com


• Strategies which can be used:-

BUS SHELTER:-

1. THE ADVERTISEMENT OF THIS PRODUCT SHOULD ACTUALLYBE OUTSIDE ON THE BUS STOPS OUTSIDE SCHOOLS , OFFICES.

2. IT CAN ALSO BE ADVERTISED ISIDEBUSBEHNS SEATS OF THE BEST BUSESSO IT WOULD ATTRACT ALL THE TARGET AUDIENCEWHICH THEY ARETARGETTING

3.THE PRODUCTSSHOULD ALSO COVER ALL LOCATIONSOF THE BUS SERVICES.

HOARDINGS:-

1.THE HOARDINGS SHOULD PALCE WHERE COMMON MANCAN BE ACCESIBLEAND THE HOARDING SHOULD ALSO STATE THE PRICE OF THE PRODUCT SO ITS SALES WILL DEFINATELY INCREASE .

2.THE BEST PLACETO HOARD THE PRODUCT IS NEAR RAIWAY STAIONS, SCHOOLS, COLLEGES , SKYWALKS, HIGHWAYS ETC.

www.lexipens.com


Looking forward to a New Partnership

THANK YOU

ISO 9001:2000 www.lexipens.com www.lexipens.com

Lexi ppt

Education

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