ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
• U.S.P• Target Audiences.• Strategies.
U.S.P
www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
= Impact Proof Tip ( NS/TC )
= Double Speed Writing
= Original Innovative Designs
= Smudge-free Writing with Water Proof Ink
= Non-Stop Clean Writing
= Firm Grip for Stress-Free writing
= Bright Ink Colour & EN71 Complaint
= Smooth Writing
= After Falling Will not Stop
USP’s..
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
• U.S.P• Target Audiences.• Strategies.
TARGET AUDIENCES
www.lexipens.com
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THIS PENS ACTUALLY TARGETS “THE MIDDLE CLASS PEOPLE” & “LOWER
CLASS PEOPLE.”CONSISTING OF AN AGE GROUP OF
(11-50 yrs).
The Main Target Audience of Lexi Pens are:-
• STUDENTS,
• OFFICE GOING PEOPLE, &
• ORDINARY PEOPLE.
TARGET AUDIENCES
www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
• U.S.P• Target Audiences.• Strategies.
STRATIGIES
www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com
T.V Commercials
• Strategies which were used:-
Radio Commercials
Outdoor Ads
Fairs & Exhibitions
Wholesale Store Promotions
Brand Promotions
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com
= Banners
= Hoardings
= School Promotions
= Delivery vans
= Beach Umbrellas
Brand Promotions
Jeepney Covers - Phillippines
Abra – Dubai, U.A.E Delivery Van - Poland
ISO 9001:2000 www.lexipens.com www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
• Strategies which can be used:-
BUS SHELTER:-
1. THE ADVERTISEMENT OF THIS PRODUCT SHOULD ACTUALLYBE OUTSIDE ON THE BUS STOPS OUTSIDE SCHOOLS , OFFICES.
2. IT CAN ALSO BE ADVERTISED ISIDEBUSBEHNS SEATS OF THE BEST BUSESSO IT WOULD ATTRACT ALL THE TARGET AUDIENCEWHICH THEY ARETARGETTING
3.THE PRODUCTSSHOULD ALSO COVER ALL LOCATIONSOF THE BUS SERVICES.
HOARDINGS:-
1.THE HOARDINGS SHOULD PALCE WHERE COMMON MANCAN BE ACCESIBLEAND THE HOARDING SHOULD ALSO STATE THE PRICE OF THE PRODUCT SO ITS SALES WILL DEFINATELY INCREASE .
2.THE BEST PLACETO HOARD THE PRODUCT IS NEAR RAIWAY STAIONS, SCHOOLS, COLLEGES , SKYWALKS, HIGHWAYS ETC.
www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Looking forward to a New Partnership
THANK YOU
ISO 9001:2000 www.lexipens.com www.lexipens.com
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