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PROGRAMA:

SECRETARIA DE LA REFORMA AGRARIA ( PROMUSAG )

PROYECTO:

ESTABLECIMIENTO DE DULCERIA REGIONAL

GRUPO DE TRABAJO:LA FLOR DE PARAISO

PRESIDENTA:ISABEL CORDOVA DE LA CRUZ.

N. DE SOCIOS: 10

U B I C A C I O N:R/A JOSE MARIA MORELOS PARAISO, TABASCO.

PRESTADOR DE SERVICIOS PROFECIONALES:JESUS ARREOLA ENRI UEZ

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ABRIL DEL !00"

CONTENIDO1.-JUSTIFICACION2.- OBJETIVOS Y METAS3.- ANALISIS DE MERCADOa).- Carac !r"# $ca# %!& '!rca%(3.1 .- C(' ra%(r!# Pr$*c$ a&!#3.2.- O+!r a3.3.- D!'a*%a3.,.- C(' ! !*c$a3. .- r(% c (# /0( #!r $c$(# # # $ (# ( c(' &!'!* ar$(#

).- ANALISIS FODA F(r a&!4a#5 O (r *$%a%!#5 D! $&$%a%!# / A'!*a4a#).

c.- DESCRIPCION Y ANALISIS DE LOS SERVICIOS%.- ESTRATEGIA DE COMERCIALI6ACION

$. P&a4a /0( '!rca%($$. P(&" $ca# %! !* a5 %$# r$ c$7* / %! r('(c$7* %! &(# r(% c (# / # r(% c (# ( #

$$$. Ca*a&!# %! c('!rc$a&$4ac$7*: %$# r$ c$7* / !* a$ . I* !8rac$7* a &a ca%!*a r(% c $ a

!.- Car a# %! $* !*c$7* %! c(' ra- !* a %! &(# r(% c (# / # r(% c (# ( #!r $c$(# 9 ! %!# r(/!c (

+.- C( $4ac$(*!# a*! (),.- INGENIERIA DEL PROYECTOa.- L(ca&$4ac$7* .- Pr(% cc$7* ( S!r $c$( Ac a& r!8$(*a&c.- E# !c$+$cac$(*!# r!9 !r$%a# ara !& %!#arr(&&( %!& r(/!c (%.- #$ ac$7* F$*a*c$!ra Ac a&!.- P!r# !c $ a# #$* !& r(/!c (+.- D!#cr$ c$7* ;c*$ca %!& r(/!c (

$. C(' (*!* !# %!& r(/!c ($$. Var$!%a%!#5 ra4a#5 $ ( %! c('!rc$( ( #!r $c$(5 %! ac !r%( a& 8$r( %!& r(/!c (

$$$. Pr(c!#( r(% c $ ( /0( #!r $c$(#$ . Pr(8ra'a %! ra a

$$$. Pr(/!cc$7* %! &(# (#$ &!# r$!#8(# 9 ! !%!* r!#!* ar#! !* !& r(/!c ($ . I' ac ( a' $!* a&

. I' ac ( S(c$a& / Ec(*7'$c(

.- C ' &$'$!* ( %! N(r'a# F$ (#a*$ ar$a# / 6((#a*$ ar$a#5 T;c*$ca#5 A' $!* a&!#.

#.$ A%&'()() F(%*%+( -*. Pr!# !# (# / r(8ra'a# %! $* !r#$7*.

2

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$. Pr!# !# ( %! $* !r#$7*: %$+!r!*c$ar a (r ac$7* %!& r(8ra'a / #(c$(#.$$. Pr!# !# ( %! r!$* !r#$7*.

$$$. Pr!# !# ( %! c(# (# ( a&!# %! r(% cc$7*.. Pr(/!cc$7* +$*a*c$!ra a c$*c( a>(#:

$. E# a%( %! r!# & a%(#.$$. F&

$$$. TIR Ta#a I* !r*a %! R! (r*().$ . R!&ac$7* B!*!+$c$( 0 C(# (.

@. C*- * 2*+ ( ('( * ' 3- 4 +;c*$c().

5. C %+'6)( % ) 4 - + 7 % *+( % ).

. R 8()(9% ( '( -*2;* *+ -+* ' (- ' 3- 4 + * )*-- ''*-c & $ (5 8a*a%(5 #!r $c$(5! c.)

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1.$ JUSTIFICACION

La ca #a %!& # r8$'$!* ( %! &(# % &c!# '! $ca*(# !# ' / #$' &!: # #a (r / &(# $*8r!%$!* !c$!* (r c$!* ( *a ra&!#. A%!'?#5 # r(% cc$7* !# ar !#a*a& / 9 $!* &(# r ! a *a !45 r&a# carac !r"# $ca# ca#$ *$ca# 9 ! *( #! !*c !* ra* !* &(# r(% c (# 9 ! #! !&a (ra* !* 8

(& '!*!#.

L(# % &c!r(# '! $ca*(# #! !*(r8 &&!c!* %! ra aa5 &? a*(5 #a*%"a5 #$r$c( !5 a'ar$*%(r*(&ar8( (r(*1

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T!*!r *a r(% cc$7* %!1

r"# $c( c(# a %!& 'ar5 / &a# !r#(*a# 9 ! &&!8ar a c('!r a &(# %$+!r!* !# r!# a ra* !# %!& /a 9 ! &(# % &c!# #(* &&! a%(# ara #!r !*%$%(# (r &a# '$#'a# $* !8ra* !# %!& 8rr!# a ra* !# ! $r&(# (+r!c$!*%( %! '!#a !* '!#a.

.! O2 - *

L(# r(% c (# 9 ! #! (+!r ara* #!r?* &(# #$8 $!* !#:

CONCEPTOS Precio / UnidadCOCO-PIA $ 10,00

COCO-GUANABANA $ 10,00COCOYOL $ 10,00CIRUELA $ 10,00PAPAYITA (OREJA DEMICO) $ 10,00POLVORONES DE COCO $ 10,00

. .$ D 7*% *La %!'a*%a %! &(# % &c!# r!8$(*a&!# ( ra%$c$(*a&!# $!*!* *a 8ra* %!'a*%a5 /a 9 ! #(* ar$c(# !* #a (r / c(&(r5 !r( #( r! (%( 9 ! #(* =!c=(# %! r(# r(% c (# *a ra&!#5 !# ( =ac! 9

' c=(# 'a# c(*# '$%(#.E# (r !&&( 9 ! !& 8r ( 9 $!r! c(*#(&$%ar#! ara (%!r #a $#+ac!r &a %!'a*%a %! &(# % &c( ra%$c$(*a&!#.

. .$ C 73 %+(*

C('( !* (%( $ ( %! c('!rc$( ! $# ! &a c(' ! !*c$a5 !r( &(# r(% c (# 9 ! (+r!c!* &a# ( !r#(*a# #(* r(% c (# %! '!*(r ca&$%a%5 !# /a 9 ! *( $!*!* !& '$#'( #a (r / !& (9 ! !# !9 ! &! %a* &a# r(% c (ra# %!& 8r (LA FLOR DE PARAISO.

.#.$ 3- 6+ ) 4/ ) -8(+( ) )6) ( 6 ) + 73' 7 % *-( )L(# % &c!# !%!* #!r # # $ $%(# (r &(# % &c!# 9 ! #! r(% c!* a 'a/(r !#ca&a !r(5 ar!#( *( #$8*$+$ca * ( # ?c &( !# #a !* 9 ! # # r(% c (# #(* r(% c (# 9 ! #! !&a (ra* a#(* +r!#c(5 &( c a& &(# r(% c (# 9 ! #! r!a&$4a* !* &a# +a r$ca# *( &(# #(*.

A%&'()() F - *' *), O3 - 6%( * , D ('( * ) 4 A7 %* *).E& 8r ( ac a&'!* ! '!*c$(*a 9 ! &a r(% cc$7* %! % &c!# 9 ! !&&a# $!*!* *( #(* &(# #

ara c r$r &a %!'a*%a 9 ! =a/ %!& r(% c ( !* !& '!rca%(5 / (r &( c a& !# ( *( &!# 8!*!ra $c(* &(# c a&!# !&&a# !%a* a%9 $r$r (%( !& !9 $ ( *!c!#ar$( 9 ! *!c!#$ a* ara a r(% cc$7*. D! $%( a !# ( #! =a $# ( ( &$8a%a# a #car * ! a# a& !r*a $ a#5 c('( #(r8a*$4ar#! ara (%!r r!a&$4ar &a !* a !* c(*< * (.

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La r( &!'? $ca !* r!# '$%a# c !* a# #! r!#!* a !* %(# $' (r a* !# "a#5 *!c!#$%a% %! '!