Gaurav Arora

Group Account Director

Grey Group Singapore (2008- till date)

Handphone: +65 81275591

Email Id: daregaurav@gmail.com

In a nutshell:

Progressive consistency and commitment to a cause define me. In today’s fickle environment, when corporate growth is equated with a trend of hop, skip and jump from one organization to another, I chose to go from strength to strength along with the corporate I had joined almost a decade ago. My journey with Grey Global Group has been one of immense learning, remarkable growth and fond memories. I joined the Group as an Account Executive and since then, there has been no looking back. Each position presented its own set of challenges, responsibilities and tremendous opportunities enabling me to gain in depth knowledge and expertise in the core areas of digital creative development, media planning/buying, digital web strategy, integrated campaign execution and most importantly in house agency initiatives to consistently make value additions to the workplace and maximizing employee productivity.

In my 13-year carrier with Grey I have been a part of the team creating and executing amazingly famous and effective campaigns. From winning Euro Marketing effectiveness award for Incredible India campaign to Cannes awards for Tic Tac and “Life Saving Dot”, its been a fulfilling and rewarding experience.

Role and Responsibilities

• Team building • Revenue • Client Relationship management • Inter Agency Relationship • Award worthy and Effective Campaigns for Client

Work Experience

Brands Integrated Communication:

• Ferrero Group

o Rocher South East Asia

o Nutella South East Asia

o Kinder North Asia & South East Asia

§ Kinder Joy

§ Kinder Bueno

§ Kinder Choco Cereal

§ Kinder Choc Bon Crispy

o Tic Tac South East Asia

• KidZania Singapore

• AutoBacs Singapore

Brands Digital Communication:

• Lenovo Singapore

• Norton

Previous Clients:

• Wild Life Reserve Singapore (2008-10)

o Singapore Zoo, Night Safari and Jurong Bird Park

• Greelam Laminates (2008-12)

• HKTB (2008-12)

• MFA (20018-10)

Career Highlights

Rocher:

• Launched first ever Casa Ferrero in Singapore

• Casa Ferrero went on to become the Best Global Practise for Ferrero

• Won the prestigious Global Hub award for In-store brand experience

• Sales and Brand visibility increased by 14%

Tic Tac Design Your Pack

• Launched the campaign across Thailand, Philippines, Singapore • Highest number for Entries for any Tic Tac campaign for the region • 2 Cannes Lions for Poster design Outdoor category

Kinder Schoko Bon Crispy

• Newest Product by Kinder to be launched in Asia • Conceptualised and Created TVC for across Taiwan, Korea and China

KidZania

• Launched Integrated Campaign for KidZania Singapore • Online sales and awareness KPI met • Attracted close to a million visitor till date and counting

Grey for Good “Life Saving Dot”

• Servicing lead for the agency initiative campaign to combat iodine deficiency amongst lesser fortunate women in India

• Touched over 80,000 life’s with less than 1,000 SGD product production • The campaign got global mention in all national and international media • Won every major global awards including 7 Cannes, 2 Grand Prix, 3 One Show and a

host of other international awards

Personal Details

Awards and Achievements:

Won all major Global Advertising and Marketing awards for creativity and Effectiveness including 9 Cannes, 3 One Show, 1 Euro Effectiveness, 1 Hub award for brand campaigns and agency initiative campaigns.

Educational Qualification:

• Post graduation: Apeejay School of Marketing New Delhi (2001 -2003) Specialization: Marketing

• Graduation: SD College Chandigarh (Punjab University)

• School: St Joseph Darjeeling, West Bengal

Extracurricular Activities:

• Team Sports: Cricket, Basketball, Football and Softball

• Individual Sports: Table tennis, Badminton

Core Interest Areas:

• Travel

• Watching and Playing Sports

• Watching Movie

• Cooking

References will be provided on request