Evento CTECNO -Barcelona 2015
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Transcript of Evento CTECNO -Barcelona 2015
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
DIGITAL TRANSFORMATION Digital Platforms and Eco-Systems
Isabel F. Peñuelas –ORACLE EMEA 4 de Junio, CTECNO
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Market DisrupOon Since 2000, 52 percent of the companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist. IDC, predicts than one-‐third of leaders in virtually every industry will be disrupted by compeOtors by 2018.
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Music Media
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IoT Cloud
Mobile Social
Data
The Digital Forces
DisrupOve Technologies Are Transforming The Experience
Adj. dig·∙it·∙al dis·∙rup·∙Oon Change that occurs as new digital technologies or business models affect the value proposiOon of exisOng goods and services.
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Six Business Era Models in the Digital Business Devt Path
When a company reaches maturity of a digital business, it starts to think about technology in a fundamentally different way as a source of innovation.
GARTNER.
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CharacterisOcs of Digital Leaders They Convert Data Into Value
They Combine Digital Forces
They Build Open Eco-‐Systems
Nexus of Forces
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Real-‐Time Pictures served to customers´ devices
1 M daily alarm signal and events from Smart Devices
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+ 1 K Data ScienOsts
500 M £ Invested in Data science
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Nike – Make Shoes Don’t They?
Nike + API Developer Portal
30 M Community members
Partnerships Tomtom + FitStar +
Garmin …
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GAP BETWEEN STRATEGY & EXECUTION
10
DIGITAL STRATEGY
TECHNOLOGY
PROCESS
CAPABILITY
EXECUTION
YOU NEED A DIGITAL BUSINESS PLATFORM
TO SUPPORT YOUR
DIGITAL BUSINESS
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FuncOons of A Digital Business Plamorm (Not an exhausOve list)
MarkeJng Cloud for Extreme Content
PersonalizaOon and Data AcOvaOon
Mobile Development tools Mobile Cloud Services and Mobile
Security
Internet Of Things Cloud Services and
Gateways connecOng sensor data with enterprise data
API Services to securely transform back-‐end services into easily consumable APIs
End-‐to-‐end business & user web channel management with OperaOonal Visibility
Carrier-‐grade cloud and on-‐premises deployment
Enterprise-‐grade security to protect sensiOve data
AnalyJcs Services to provide end-‐to-‐end visibility across the
enOre digital value chain
Big Data end-‐to-‐end data soluOons that are scalable, secure and
guarantee privacy from the inside out
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BE at the Center of Your Digital Ecosystem
