Daniel Russell's NetSquared DC presentation
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Transcript of Daniel Russell's NetSquared DC presentation
![Page 1: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/1.jpg)
280k visitors 644 links
and an LA Radio Show
Building BUZZ with
Creative Content
![Page 2: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/2.jpg)
67% of marketers say blogs are the most effective method
of content marketing
Opportunity
Credit: Technorati
![Page 3: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/3.jpg)
Credit: HubSpot
55% NPR
35% NY Times
Percent of social shares that were sponsored content:
![Page 4: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/4.jpg)
• 2.5 million blog posts daily
Challenge
Credit: Technorati, Parse.ly
• 3.2 days is the median lifespan for content
![Page 5: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/5.jpg)
1. Test Channels
2. High Value Content
3. Amplify Opportunities
3 Focuses
![Page 6: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/6.jpg)
1. Test Channels
![Page 7: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/7.jpg)
• Match target market with the right social platforms
• Cultivate a “get the ball rolling” base
• Test out different genres of content
![Page 8: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/8.jpg)
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News
Guides
Funny
Stats
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2. High Value Content
![Page 11: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/11.jpg)
• Focus on your best channel
• Make content shareable or “viral ready”
• Promote content on non-social forums
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3. Amplify Opportunities
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• Assume people are bad at promoting their content
• Apply your channel strategies to outside content
• Make their message shareable
![Page 17: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/17.jpg)
v Our launch story was featured on the front page
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v Reporter contacted me offering to cover Attentiv in the future
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v We kept the ball rolling as long as we could
![Page 20: Daniel Russell's NetSquared DC presentation](https://reader031.fdocuments.ec/reader031/viewer/2022030308/58ed9b261a28abe4438b4571/html5/thumbnails/20.jpg)
- Test and pick the best channels - High-value shareable content - Amplify, keep the ball rolling
Takeaways