Bajaj Auto Presentation by prathap A.N

7/29/2019 Bajaj Auto Presentation by prathap A.N

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By Prathap A.N

Date- 08-06-2013

AUTO"Inspiring Confidence"
http://en.wikipedia.org/wiki/File:Bajaj_Auto_Logo.svghttp://en.wikipedia.org/wiki/File:Bajaj_Auto_Logo.svg


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The company was the world's fourth largest manufacturer of two-

wheelers.

Founded in 1926 by Jamnalal Bajaj, founder of the group.

The present Chairman of the group, Rahul Bajaj, took charge of thebusiness in 1965 Bajaj entered into a strategic tie-up with

Kawasaki in late 1990 to enhance its product line and knowledge

up-gradation By 1997,

Under the leadership of Rahul Bajaj, the turnover of Bajaj Auto has

gone up from Rs.72 million to Rs.46.16 billion

HISTORY


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Bajaj Auto Limited

Type : Public company

Industry : Automotive

Headquarters : Pune, Mumbai, India

Key people Rahul Bajaj(Chairman)

Employees :10,250

Parent :Bajaj Group Joint Venture: Kawasaki Heavy Industries of Japan

Company profile


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Vision and Mission of Bajaj Auto

To attain World ClassExcellency by demonstrating

Value added Products tocustomers

Focus on value based

manufacturing ContinualImprovement Total eliminationof wastes Pollution free & safeenvironment

Vision

Mission


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HEIRARCHY

Rahul Bajaj

Chairman

Rajiv Bajaj

ManagingDirector

Kantikumar RPodar

Director


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RECRUITMENT

Campus recruitment

Job website

Employee referralsSELECTION

Aptitude test

Group discussion

Personal interview

TRAINING & DEVELOPMENT

HUMAN RESOURCE


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FINANCIAL INTERPRETATION

2012 2011

Face value (Rs) 10.00 10.00

Dividend per share (Rs) 45.00 40.0

Liquidity And Solvency Ratios 2012 2011

Current Ratio 0.88 0.80Debt Equity Ratio 0.02 0.07

Q4 / 2013

Ann 2012

Total Income Cr. 4,990 19,872EBIT Cr. 1,034 3,944PAT Cr. 766 3,004EPS (Rs.) 26.46 103.81


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MARKETING4 Ps Product : Two Wheelers, Three wheelers,

Avenger 220 DTS-I Pulsar 220 DTS-I Discover 150 Platina 100 CC Ninja 650RNinja 300

GC Max Diese GC Max CNG RE 2S CNG RE 4S Mega Max
http://www.bajajauto.com/comm_psngr_megamax.asphttp://www.bajajauto.com/comm_psngr_re4s.asphttp://www.bajajauto.com/comm_psngr_re2s_cng.asphttp://www.bajajauto.com/comm_psngr_re600.asphttp://www.bajajauto.com/comm_goods_gcmax_diesel.asp


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Price : Bajaj Avenger 220 Rs. 78,500

Bajaj Discover 100 Self Rs. 46,200

Bajaj New Pulsar 150 Rs. 70,600 Promotion : Advertisement in Television,

Online advertisement

Place : Retail Show rooms.

INDEX POINT

BSE :

NSE:

Contd


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Strengths

Highly experienced management. High performance products across all categories.

Great financial support network (For financing the automobile)

Weakness

Still has no established brand to match Hero Honda's Splendor incommuter segment.

Lack of skilled employee

Opportunities Opportunities The growing gearless trendy scooters market.

Can use the existing R&D capabilities for new models.

Threats Intense competition

Government regulations & increasing fuel prices.

SWOT ANALYSIS


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Hero MotoCorp Ltd.

TVS Motor Company Ltd.Maharashtra Scooters Ltd.

Honda

Yamaha

COMPETITORS

GLOBAL PRESENCE

GLOBAL BAJAJ is present in over 50 countries all over the globe Dominantpresence in Africa, Latin America and South Asia

RECENT NEWSBajaj Auto May 2013 sales down 4% at 3,39,348 units


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Product Award (year) Award Body

Kawasaki Ninja Bike of the Year (2009-2010) IMOTYDiscover DTS-Si Most Value for Money-Bike of the Year ET NOW - ZigWheelsPulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCarBajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike AwardsBajaj Pulsar Hall of Pride Awards(2011) CNBC - OverdriveBajaj Pulsar 180cc Bike of the Year(2011) Bike India

AWARDS

BAJAJ AUTO BECOMES "BHARAT STAGE III" NORMS COMPLIANT (2010)


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CORPORATESOCIALRESPONSIBILITY

Conclusion


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Bajaj Auto Presentation by prathap A.N

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