Company Presentation 2016

africon – Your business to Africa

africon

A consulting company with sole focus on the African

continent.

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WHO ISafricon?

A hands on consulting teamwith extensive african experience

ESTABLISHED

2010

SOLE FOCUS AREA KEY BENEFITS

Reduction in costsReduction in timeReduction in risk

africon

Our clients are multinationals and SME from all over the

world seeking a market strategy for Africa.

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More than

40 clientsin 5 years

REINER HP NETZSCH

“africon has got a local presence in Nigeria ensuring reliabledata along the whole project timeline.”(Hugh Bonfield, VP Sales EMEA)

“Due to the real hands on approach locally we could perfectly verifythe data we had collected earlier.”(Alexander Boss, Director Africa)

“The introduction to key distributing companies in Nigeria and Kenyawas key to our success in Africa.” (Matthias Lehnert, Export Manager Africa)

Why africon

The long term Africa experience will ensure immediate results and ensure

discussion with relevant stakeholder in Africa.

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Key success factors

Local contacts

Local presence

Africa experience

Network of experts

Hands on approach

EXPERIENCE

More than

17 yearsof experience in business with Africa.

REPRESENTATION

NigeriaKenyaTanzaniaGhana

CONTACTS HANDS ON

From day one we work hands on.

More than

300 Top-level

contacts in

African countries.

Machinery / Industrial goods / Processing• Market research for leading producer of

paint assembly plants / chocolate machinery• Market analysis on the potential for

packaging machines• Market analysis and strategy for medical

devices in Sub-Sahara Africa• Business development packaging machines• Overall Africa strategy for grinding and

milling machines for the steel industry

IT / Financial services• Market entry strategy for a mobile payment

platform in SSA• Africa strategy - review for a global cards and

payment company• Market sizing, market strategy and

identification for a global ATM company• Market research and business development

for cheque truncation solutions• Cross boarder bill payment market sizing

Market entry for mobile applications for financial services

• Market entry strategy for an online bank• Market analysis and business development

for high end server

Selected projects in Africa

Our footprint in Africa leaves a trail of success. Till today we have

helped more than 40 clients with their Africa strategy.

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Steel / Water / Sanitary / Services• Analysis on the East African medical market

with focus on hospitals • Africa strategy for a plastic pipe and sanitary

business• Identification of M&A targets for a large

piping company• Project management for a dried mango

production in East Africa• Market analysis and business development

for a leading trade fair service provider• Workshop doing business in Africa• Overall Africa strategy for a steel company

Consumer goods / FMCG• Analysis on FMCG distributing companies in

Nigeria• Analysing the Nigerian consumer market for

a global silicones supplier• Identification of M&A targets for a retailing

company in India• Market sizing for consumer batteries in West

Africa• Developing a consumer market strategy for

razor blades in Africa• Identification of local manufacturing

companies in Nigeria

Executed projects

Our services

The services of africon include first stage analysis on African markets,

market assessment in detail and managing African markets.

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Stage I:Market Research

Stage II:Market assessment and strategy

Stage III:Market management

Key

ele

men

ts

Market landscape Market sizing HR management

Macroeconomic indicators Legal and regulation Business trip

Market prioritization model Pricing strategy Opportunities identification

Top market identification Go to market strategy Local business development

Key trends Product and pricing analysis Local project management

Competitive analysis Local administration

Channel identification

Sam

ple

Del

iver

able

s

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Marc Zander (German)Managing Partner / CEO – Based in Dubai18 years of Africa experience6 years of consulting experienceKey Areas: Payment, Industrial Equipment, FMCG

Sonja Mattfeld (German)Partner – Based in Germany17 years of Africa experience4 years of consulting experienceKey Areas: Industrial Plants, Infrastructure

Emmanuel Agha (Nigerian)Project Manager – Based in Nigeria3 years of international experience10 years of consulting experienceKey Areas: Logistics, Payment, Software, IT

Cédrick Lukusa (Congolese)Project Manager – Based in Germany3 years of international experience5 years of consulting experienceKey Areas: Financial Systems, Finance, Industrial Plants

Erik Deitersen (German)Consultant – Based in Nigeria4 years of Africa experience3 years of consulting experienceKey Areas: Automotive, Market Research

Thairu Gichuhi (Kenyan)Consultant – Based in Kenya2 years of international experience10 years of consulting experienceKey Areas: Finance, Real Estate, Marketing

Dana Krüger Consultant – Based in Nigeria4 years of Africa experience2 years of consulting experienceKey Areas: Infrastructure, Healthcare, HR

Lena Schwoerer (German)Consultant – Based in Germany6 years of Africa experience2 years of consulting experienceKey Areas: Energy, Consumer Goods

Harrison Mwaura (Kenyan)Business Analyst – Based in Kenya1 year of international experience2 years of consulting experienceKey Areas: Automotive, Consumer

Joscha Wurzel (German)Visiting Associate – Based in Germany2 years of Africa experience1 year of consulting experienceKey Areas: Infrastructure, Sanitary Ware

africon - Team

The team of africon consists of very experienced

personnel with long term experience in the African market.

© africon GmbH 2016

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africon – Advisory Board

The advisory board supports with management advice, contacts locally in

Africa and access to political decision maker.

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Dennis Awori Alastair Newton Tei Mukunya

• Chairman of Toyota Tsusho East Africa and non executive Director of several other Kenyan companies e.g. Kenyan Airways and Bank of Africa Kenya Ltd.

• Chairman of KEPSA the umbrella body for Kenya's private sector

• Ambassador of the Republic of Kenya to Japan and Korea from 2003-2009.

• BSC in aeronautical engineering from University of Manchester.

• Since 2015 Co-Founder and Director of Alavan Business Advisory.

• Chair of strategy committee of Qalis, member of Practitioners 'Advisory Board of global policy; guest editor of Arab Digest.

• Former British diplomat and served in Africa, Paris and New York.

• Additionally joined African Development Cooperation in 2008. Oversaw fund acquisition by Atlas Mara.

• Owner and founder of Azuri Health Ltd. working with Rockefeller Foundation, Technoserve and Save Food.

• Director of Midas Golden Academy• Formerly CEO of Touchstone

Consultancy Services.• Working experience with BAT and

other organization e.g. GIZ, SNV, USAID and EU-CDTF.

• BA in strategic management from United States international University.

Customer reference – Netzsch

Netzsch was able to establish successful distribution business to Nigeria and Kenya after the selection of reliable partners locally.

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Customer situation Deliverables africon Project scope

•No experience and knowledge in Africa

•New sales director for the region

• Existing business in SA and North Africa

• Challenge to analyse key market in Sub-Sahara Africa

• Lack of reliable partner

•Overview of key markets in Africa and selection of key growth markets

• Introduction to key accounts and key implementation partner (distributors)

• Set up and support during market entry (logistics, legal, customs etc.)

• Various business trips to Nigeria and Kenya

• 5 team members

• 20 expert interviews

• 24 weeks in total

• 20 partner interviews

• 2 workshops with local implementation partner

• 2 joint business trip

Questions?

Please do not hesitate to contact us:

Germany

africon GmbHDorfstr. 34

40629 Düsseldorf

+49-211-7817-9960mail: info@africon.de

Nigeria

africon office231, Ikorodu RoadIlupeju, 100525

Lagos

+234-(0)-12904554mail: info@africon.de

UAE

africonTorch Tower

Dubai

+971-56-3709134mail: info@africon.de

Kenya

africon officeEden Square ComplexChiromo Road

Nairobi

+254-705-327 599mail: info@africon.de