02 ad server
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Capacitación Administración de Publicidad Web
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Transcript of 02 ad server
![Page 1: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/1.jpg)
Capacitación Administración de
Publicidad Web
![Page 2: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/2.jpg)
Ad ServerAd Server
![Page 3: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/3.jpg)
Ad ServerAd Server
• Un Ad Server es un conjunto de hardware y software que permite servir, un conjunto de anuncios dentro de los espacios publicitarios de los diferentes sitios web del GrupoRPP.
![Page 5: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/5.jpg)
Creación de campañaCreación de campaña
![Page 6: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/6.jpg)
Visualización del bannerVisualización del banner
![Page 7: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/7.jpg)
Entrega de Informes
![Page 8: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/8.jpg)
Alcance y tipo de campañaAlcance y tipo de campaña
• ROC• ROS• RON
• CPM• CPC• CPA• Sponsor
![Page 9: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/9.jpg)
Top
Frame2
Right
Right2
Right1
Back
![Page 10: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/10.jpg)
FormatosFormatos
![Page 11: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/11.jpg)
NecesarioNecesario
• Orden Interna
• Orden de cliente
• Email especificaciones
• Banner
![Page 12: 02 ad server](https://reader035.fdocuments.ec/reader035/viewer/2022062313/5586d086d8b42ad76a8b458d/html5/thumbnails/12.jpg)