VideoAmp Manifesto A glimpse of our guiding philosophy and life at VideoAmp.

We are not for everyone, and we are okay with that. Our intention is to show you exactly who we are, and you’ll know if you want to grow with us.

We are not afraid to be ourselves

Collaboration is nonstop

We LOVE friendly competition

We’re always experimenting with new hacks

We love a good challenge

Regardless of title, everyone gets a shot

We take pride in our work

We encourage our people to be the best

versions of themselves

Our people are good hearted

“I believe that to have a great company you have to make two things great—the culture and the people. If these two things are great your organization can navigate the twists and turns to get you where you want to go.”

Ray Dalio

For VideoAmp to continue succeeding, we must evolve at a fast rate. Our culture provides the conditions for us to become the best versions of ourselves. As we pursue meaningful, successful careers, we all win.

Purposeto reinvent the media ecosystem with innovative technologies

Our purpose is WHY we do what we do. As video viewing options multiply, advertisers get a unique opportunity to connect with their audiences across devices. Our technologies enrich the connections between advertisers, content owners, and viewers with precision at scale; this leads to more ad revenue, programming investment, and the high-quality content we all love and enjoy.

Missionto enable advertisers and content owners to transact across all devices seamlessly

Our mission is WHAT we are building to fulfill our purpose. We are building the world’s first Total Video Platform to seamlessly integrate the TV and digital ecosystems. Our platform streamlines how to plan and execute the right cross-screen TV plan.

Culture MissionWe approach our people the way professional coaches approach their athletes—with a focus on growth, not comfort. Our commitment is to empower them to maximize their impact and career trajectory.

Our individual values determine our behaviors and interactions with others. Those with shared values tend to get along, while those without easily suffer misunderstandings and conflicts. In an organizational context, we make people aware of our company values to manage positive and negative behaviors.

AUTHENTICITY

OWNERSHIP

JUDGEMENT

YOU ARE

REAL

YOU LOVE THIS SHIT

YOU’RE CRUSHING

ITOur 3 pillars consist of 12 core values.

They guide our most exemplary behaviors and do away with obstructive ones.

INTEGRITY

INNOVATION

INSPIRATION

GRIT

PASSION

MULTIPLIER

IMPACT

COMMUNICATION

MASTERY

YOU ARE REAL

Pillar 1

AUTHENTICITY

OWNERSHIP

JUDGEMENT

INTEGRITY

Integrity• You uphold your core values in spite of

circumstances.

• You do the right thing even when no one is watching.

• You do what you say you'll do by the time you say you'll do it.

Authenticity• You question actions that are inconsistent

with our core values.

• You have the courage to be direct and say what needs to be said.

• You express what you believe to be true.

Ownership• You give a shit and have pride in your work.

• You are 100% responsible for the impact of your words and actions.

• You are quick to admit wrong before blaming others.

Judgement• You focus on the root cause of the

problem rather than the symptoms.

• You make your decisions based on our core values.

• You trust the judgement of your colleagues.

YOU LOVE THIS SHIT

Pillar 2

AUTHENTICITY

INSPIRATION

GRIT

PASSION

Passion• You love the work we do and have fun doing

it.

• You care intensely about our clients, partners, and fellow colleagues.

• You have a natural tendency to go above and beyond expectations.

Innovation• You challenge assumptions and create

better solutions.

• You stay curious and think outside the box.

• You push the limits.

Inspiration• You help others find meaning in what they

do.

• You look to grow others in a positive way.

• You think big and help others think big.

Grit• You persevere through daily challenges to

reach your long term goals.

• You exhibit bulldog nature: don't back down until you get it done.

• You have the courage to go from failure to failure without loss of enthusiasm.

YOU’RE CRUSHING IT

Pillar 3

MULTIPLIER

IMPACT

COMMUNICATION

MASTERY

Mastery• You consistently self-reflect and find new

ways to learn and grow.

• You strive to be the best.

• You choose depth over breadth.

Multiplier• You find ways to make others' contributions

more impactful.

• You seek what's best for VideoAmp, rather than what's best for you or your group.

• You make time to remove inefficiencies and roadblocks when appropriate.

Impact• You are biased towards action, and you

avoid analysis paralysis.

• You are solution oriented.

• You find the best ways to move the needle.

Communication• You effectively articulate what needs to be

said to move the conversation forward.

• You are an active listener and you seek to understand others’ perspectives.

• You make no assumptions and seek clarity.

Our core values are not just wall decorations. They are integral to how we hire, review, promote, and operate as a company.

How We Think About Culture

Clear Purpose, Mission, Values

Leadership Commitment

CulturalFoundation

Having clear ideals along with our leadership’s commitment gives our cultural foundation.

+ =

In order to prioritize with limited resources, we need a framework to guide our decisions. Without it, people naturally tend to focus on what’s loud and urgent.

Maslow’s Hierarchy of

Needs

After an exhaustive search, we chose Maslow's hierarchy of needs as the framework for our cultural development. We found it to be the most humanistic and intuitive. It's also the most widely accepted psychological model for human motivation.

Self-Actualization

Esteem

Love & Belonging

Safety

Physiological

Self-Actualization

Esteem

Love & Belonging

Safety

Physiological

company

community & industry

If we view our company as a living organism, it also has five levels of needs.

com

pany

Physiological

Physiological: How can our people have what they need to work?

We invest in fitness and wellness programs to encourage optimal health. (e.g. paleo nutrition, Olympic standard equipment, personalized group training sessions, etc)

Foundation

Physiological

Safety

com

pany

Safety: How can our people feel safe around the company and its leaders?

We are committed to being open and transparent about performance, challenges, and plans to Vampers. (e.g. revenue, customer feedback, deal pipeline, data partners, expansion possibilities, etc)

Foundation

Physiological

Safety

Love & Belonging

com

pany

Love/Belonging: How can our people make authentic connections at work?Monthly fun and competitive activities to bond with each other

Flag Football Boxing

Battle of the Minds

Spartan Race Improv Night

Soccer

Rooftop Party

Foundation

Ultimate Frisbee

Physiological

Safety

Love & Belonging

Esteem

com

pany

Pride/Esteem: How can our people succeed and be rewarded?

We disproportionately reward high performers and continuously provide constructive feedback to nurture and elevate all Vampers. (e.g. quarterly performance reviews and learning sessions)

Foundation

Physiological

Safety

Love & Belonging

Esteem

Self-Actualization

com

pany

Self-Actualization: How can we inspire our people to elevate their standards and actualize their potential?

Foundation

• We help each recruit clarify their “WHY”

• We help each recruit clarify their highest core values.

• We help them live their purpose within the context of VideoAmp.

Self-Actualization

Esteem

Love & Belonging

Safety

Physiological

community & industryThe broader ecosystem that we operate within also has its own 5 levels of needs.

While VideoAmp does create jobs and economic value (physiology) and abide by its rules and regulations (safety), our ability to affect these first two levels in the ecosystem is limited in nature. The next 3 levels are where we really get to make a difference.

com

pany

Physiological

Safety

Love & Belonging

Esteem

Self-Actualization

com

mun

ity

& in

dust

ryLove and Belonging: How can we be better citizens in our cities and our industry?

Foundation

Volunteer to serve others beyond our immediate circles (e.g. volunteering and making sandwiches for the homeless)

Love & Belonging

com

pany

Physiological

Safety

Love & Belonging

Esteem

Self-Actualization

com

mun

ity

& in

dust

ry Esteem

Esteem: How can we elevate the esteem of the community & our industry?

Provide educational talks and content about the advertising and data industry to the public (e.g. Re:Vamp)

Foundation

Love & Belonging

com

pany

Physiological

Safety

Love & Belonging

Esteem

Self-Actualization

com

mun

ity

& in

dust

ry Esteem

Self-Actualization

Self-Actualization: How can we actualize the potential of our community and our industry?

Foundation

Love & Belonging

Open source our approach to culture, engineering, and startups (e.g. the Culture As Craft blog)

We Know We Are Not Perfect.This manifesto is who we are and who we aspire to be. We know we are not perfect. This is why we do company-wide anonymous surveys every quarter so that our people can keep us honest.

• Love political games and status jockeying • Abuse freedom and responsibility • Expect work to be comfortable and easy • Settle for their current skills and limitations • Tend to blame someone else for their poor

results • Get easily offended and hurt by constructive

feedback • Complain to co-workers rather than

approaching the decision makers

We Are Seriously Allergic to People Who:

How will you elevate our culture?

“Never doubt that a small group of thoughtful, committed [people] can change the world; indeed, it's the only thing that ever has.” Margaret Mead