FEBURARY 24, 2012

E DEMOCRACY EL IMPACTO DE UNA REVOLUCION A TRAVES DE NUEVAS

TECNOLOGIAS

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e-Democracy

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AS SEEN IN:

ELECTIONMALL.COM

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Word PowerPoint

Excel

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TECHNOLOGY

NOT Consulting

OFFLINE & ONLINE

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THE NEW CAMPAIGN

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A plan of action in order to achieve a particular outcome online.

DEFINITION OF DIGITAL STRATEGY

A tactic is a specific method or action that contributes to achieve a particular strategic goal online.

DEFINITION OF TACTICS

•  Strategy without tactics is the slowest route to victory

•  Tactics without Strategy is the noise before the

defeat

•  Knowing when to…  Tweet   Facebook   Retweet   Mention

•  This comes with experience and analyzing the metrics

RIGHT TACTIC RIGHT TIME

MICROCAMPAIGNS

Mini campaign within a digital strategy that has a defined start and end date

FOUR PRINCIPLES

•  Infrastructure •  Communication •  Organization •  Strategy

WHEN NOT TO PARTICIPATE

•  Abusive Language •  Nudity •  Negative Photos •  Criticizing Competitors •  Never Highlight mistakes of others •  Don’t fight with team members •  Practice GOOD SNS KARMA

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Landing Page

TRACKING ARTICLES/POPULARITY

CASE STUDY: SANTOS PRESIDENT

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POSITIVO

NEGATIVO

NEUTRAL

12 DIC: ORVAÑANOS SE SUMA A JVM

16 DIC: REGISTRO PRECANDIDATO

24-25 DIC: TREGUA NAVIDEÑA

NEWS LETTERS

CAMPAIGN EVOLUTION TIME LINE

( 4) Govt. Website ( 3 )

Election Date

( 1 ) Start Building & Raising Money

Election Day Start Campaign

During the Campaign Time Is Crucial

( 2 ) Get Out To Vote

After Victory

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It strategy INFRASTRUCTURE   Website.   Computer Hardware.   Data Base management.   Campaign Software.   Email Software.

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COMMUNICATE   Staff.   Voters.   Donors.   Party Influential’s   Media

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ORGANIZE   Data.   Web Content.   Online advocates.   Graddroots.

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STRATEGY   We will work with your

consultant, staff, web master, manager, spouse etc.

  Party Strategy.   Voting or Absentee.   Fundraising Online.   Get Out Vote.

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Campaign Cloud

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