Indianink Brand Presentation

Post on 10-Apr-2017

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Transcript of Indianink Brand Presentation

Indianink is born out of creative spirit and a unique sensibility of innovation in fashion

combined with functionality.

ABOUT: Indianink

The brand is for the new age Indian woman

who takes on the world with confidence and style and yet rooted at home and traditional.

ENERGETIC

DETAILED DESIGNS

CONTEMPORARY PORTRAYS STRENGTH

FEMININE GAMUT OF STYLES

HIGH QUALITY

UNIQUE DESIGNS

ROOTED TO OUR CULTURE

BRAND CONSTRUE

ESSENTIAL WEAR 1 It's comfort driven, relaxed

silhouettes, stylish, aspiring

designs & textures, confident

layout

2 CULTURAL ROOTS

Global yet Ethnic in style

Stylish yet traditional but

experimental

3 CONTEMPORARY FASHION

Very edgy, experimental, flamboyant,

innovative, young, fresh, confident

& distinctive

MARKET SEGMENTATION

Ethnic brand for the Fashion

conscious, contemporary,

independent woman.

Mid to Premium Pricing Strategy.

Innovation and Quality being the

prime focus.

Competitive Pricing

Mix n Match Rs. 499 to Rs. 1,899

Salwar Kameez sets – 2699-3999

Age Group: 18-35 years

A Student, A Homemaker, A working

mother, A dedicated wife who wants

to be updated with current fashion

trends, well travelled and fashion conscious

POSITIONING TARGET

AUDIENCE

PRICING

PRODUCT CATEGORIES

KURTA TOPS &

TUNICS SKIRTS

DRESSES SALWAR KAMEEZ

KURTA

CHUDIDAR, PATIYALA,

PANT

DUPPATTA

BRAND PRESENCE

EXCLUSIVE BRAND

OUTLET LARGE FORMAT

STORES

E-COMMERCE

PLATFORMS

• JAIPUR

• UDAIPUR

• DELHI

• VARANASI

• LUCKNOW

• JABALPUR

Coming soon...

SPRING SUMMER 2016 Collection Preview

THANK YOU