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Welcome to AdvocampDay 1 // March 3rd, 2016

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Truth * Own * WeNo Drama * Think

BloomReach Values

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• Silicon Valley User Group Leader• Met TONS of great people• Early connections to advanced users• Hired great people from the community• Speaking at conferences/events• Purple snuggies and more Marketo

t-shirts than I know what to do with

My Experience as an Advocate

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Reinforcing Values for Generations

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The best advocate programs aren’t just transactional.

A true advocate relationship is all about shared values and shared benefits.

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Step 1 - Identify your values.

Step 2 - Communicate them to your customers.

Step 3 - Delight your customers by highlighting how you’ve seen those values lived out.

3 Steps to Value-Based Advocacy

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