Turning the Tide for Coastal TourismJuly 2015

Simon Hanney

• Add picture here of busy seaside attraction in 1930’s – jam packed with people on deckchairs

• Picture of bleak Blackpool (or similar)• Boarded up shops, perhaps someone looking

sad….• Look up figures from VE for seaside tourism

for a number overlay…

Trips 25% down

• Picture here of semi-busy Bournemouth or other resort – such as http://www.msn.com/en-gb/travel/news/forget-about-france-and-spain-%E2%80%93-kent-has-been-named-europes-top-spot-for-a-family-holiday/ar-BBleNqn?ocid=mailsignoutmd&fullscreen=true#image=1

Top Lonely Planet Destination… Kent

Experience

Training

Business Support

Research

6.88 mil£501bn

Visitor types…. and value 2013

Visitor spend 2013

13% newcustomer

85% Ave 43

miles

113 miles, ave 4 nights12543mile

Book -> Took within 4 weeks

66%2013

34%2014

93%

5+ trips per year

13%2009

30%2013

Visitor Spend

18-24 25-34 35-44 45-54 55-64 65+ £-

£5.00

£10.00

£15.00

£20.00

£25.00

£30.00

£35.00

£40.00

Food & Drink Convenience EntertainmentGifts Travel Other

85%

1805 Ambassadors

=

238

Nationally…

943 users….

Questions

• References– NCTA - Visitor Survey 2013– NCTA - Visitor Survey 2014– NCTA - Facts & Figures about Bournemouth Visitors– Visit England – England’s Seaside, What Are the Opportunities?– Volume & Value of Tourism, South West Research Company 2013– Bournemouth Council - Tourism Statistics

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