TEAM 2 AWESOME
TABLE OF CONTENTS
• TAM + SAM + SOM
• SWOT
• COMPETITORS
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TAM+ SAM + SOM
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MARKET SIZE (1)Start: LISBON CITY
Start: PORTO CITY
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YEAR 1-5 (1)
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MARKET SIZE (2)Start: LISBON CITY
Start: PORTO CITY
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YEAR 1-5 (2)
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SWOT + Competitors
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- Simple and well designed app
- Premium & Express Service
- Part-time employees - Experienced partners
- Financial crisis- Cultural habits- No partnership
with laundries - Laundry services
create their own delivery
- Highly dependent on laundry services
- Need for a large and workforce
- Tourists boom in hotels and hostels
- Expansion of the it services idea
- Increase in smartphone coverage
- Lack of trust in the laundry industry
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• 5ÀSEC• SOATIFER• MYSEC• AVENTURA IMENSA• CLINICA DE ROUPA SUJA• LAVANDARIA E TINTURARIA MINERVA• LAVANDARIA ENGOMADORIA NEVADA
• WASHSTATION ALFAMA• TRATAROUPA• LAVANDARIA E TINTURARIA FÁTIMA• TINTURARIA JAGUAR• LAVANDARIA DO BAIRRO• LAVAMAIS• POTE D’ÀGUA
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COMPETITORSThe major players in the Lisbon competitive landscape are:
•BEHAVES LIKE A REGULAR LAUNDRY SERVICES (OFFERING THE BASIC PRODUCTS). THEY HAVE A “TEXTILE EXPERT SERVICE” A SPECIALIZED TREATMENT FOR PARTICULAR FABRICS : IMPERMEABLE, ANTI-MITE, ANTI-MOTH, WHITENING, “PERFECT FINISHING”, STARCH.
•IT OPERATES MAINLY IN MALLS, ALLOWING CUSTOMERS TO HAVE THEIR LAUNDRY DONE WHILE SHOPPING. (ECONOMY OF TIME)
• 5ÀSEC IS THE ONLY PORTUGUESE COMPANY SHOWING CONCERNS ABOUT ITS ENVIRONMENTAL IMPACT.
• THEY PROVIDE A DELIVERY SERVICE BUT ONLY FOR A SPECIFIC RANGE OF ITEMS LIKE LARGE AND IN BIG QUANTITY BED SHEETS, CARPETS,…
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(MAJOR COMPETITOR)
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