TEAM 2 AWESOME

TABLE OF CONTENTS

• TAM + SAM + SOM

• SWOT

• COMPETITORS

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TAM+ SAM + SOM

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MARKET SIZE (1)Start: LISBON CITY

Start: PORTO CITY

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YEAR 1-5 (1)

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MARKET SIZE (2)Start: LISBON CITY

Start: PORTO CITY

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YEAR 1-5 (2)

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SWOT + Competitors

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- Simple and well designed app

- Premium & Express Service

- Part-time employees - Experienced partners

- Financial crisis- Cultural habits- No partnership

with laundries - Laundry services

create their own delivery

- Highly dependent on laundry services

- Need for a large and workforce

- Tourists boom in hotels and hostels

- Expansion of the it services idea

- Increase in smartphone coverage

- Lack of trust in the laundry industry

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• 5ÀSEC• SOATIFER• MYSEC• AVENTURA IMENSA• CLINICA DE ROUPA SUJA• LAVANDARIA E TINTURARIA MINERVA• LAVANDARIA ENGOMADORIA NEVADA

• WASHSTATION ALFAMA• TRATAROUPA• LAVANDARIA E TINTURARIA FÁTIMA• TINTURARIA JAGUAR• LAVANDARIA DO BAIRRO• LAVAMAIS• POTE D’ÀGUA

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COMPETITORSThe major players in the Lisbon competitive landscape are:

•BEHAVES LIKE A REGULAR LAUNDRY SERVICES (OFFERING THE BASIC PRODUCTS). THEY HAVE A “TEXTILE EXPERT SERVICE” A SPECIALIZED TREATMENT FOR PARTICULAR FABRICS : IMPERMEABLE, ANTI-MITE, ANTI-MOTH, WHITENING, “PERFECT FINISHING”, STARCH.

•IT OPERATES MAINLY IN MALLS, ALLOWING CUSTOMERS TO HAVE THEIR LAUNDRY DONE WHILE SHOPPING. (ECONOMY OF TIME)

• 5ÀSEC IS THE ONLY PORTUGUESE COMPANY SHOWING CONCERNS ABOUT ITS ENVIRONMENTAL IMPACT.

• THEY PROVIDE A DELIVERY SERVICE BUT ONLY FOR A SPECIFIC RANGE OF ITEMS LIKE LARGE AND IN BIG QUANTITY BED SHEETS, CARPETS,…

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(MAJOR COMPETITOR)

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