WTM Presentation

8/11/2019 WTM Presentation

1/17


2/17

3

MikeRusbridge

CEO,ReedExhibitions

ReedExhibitions:AkeypartofReedElseviertoday

2012Adjustedoperatingprofit

1,713m

2012Revenue

6,116m

4

Exhibitions

14%

Legal

RiskSolutionsBusiness

Information

Exhibitions

12%

Legal

RiskSolutions

Scientific,

Technical&

Medical Scientific,

Technical&

MedicalBusiness

Information


3/17

Wearetheworldsleadingexhibitionorganiser

5

~500eventsin42countriesserving44industries

Over7millionparticipantsannually

854mrevenuein2012,withgood growthandgoodmargins

Strongly cashgenerativeandhighreturnsoncapital

Weoperateinalarge,growing,globalindustry

Totalmarketsizec$27bn*

Growthacrosstheeconomiccycle

OrganisingspendasapercentageoftotalGDPinemergingcountriesbelowthatofdevelopedmarketsandgrowing,withadditionalvenuecapacitycomingon

6

ExhibitionorganisingmarketsasapercentageofGDP(2012)*

*Source:

AMR

International

2013

Globex

market

report

0.152%

0.072%

0.065%

0.060%

0.059%

0.051%

0.047%

0.046%

0.042%

0.034%

0.025%

0.025%

0.019%

0.013%

HongKong

US

UK

France

Germany

Average

Turkey

Italy

Russia

GCC

Brazil

Mexico

China

India


4/17

Revenuebygeographicformat*

NAmerica

15%

Europe

50%

ROW

35%

2012revenue

7

*on

an

event

location

basis

Wearetheleaderinafragmentedindustry

88

RX

UBM

MesseFrankfurt

Comexposium

MesseBasel

ITE

MesseDusseldorf

MesseMunich

MesseHannover

Informa

HKTDC

MesseCologne

Nielsen

GLEvents

Other

Industryrevenuesandmarketshares2012

0

200

400

600

800

1,000

1,200

1,400

1,600

$m

5%

3%

2% 2%

1%

Totalmarketsharerepresentedbytop14companies=20%


5/17

Wehaveabroadgeographicspreadwithleadingpositions

9

Wehaveabroadsectorcoverage

10

2012 revenueanalysis externallyreported

Engineering,15%

Entertainment,

11%

Travel,8%

Property,8%

Homes,8%Health,8%

Construction,7%

Design,7%

Environment,7%

Recreation,5%

IT&Telecom,4%

Otherindustry,

4%

Food/

hospitality,3%

Businessservices,

3%

Aerospace/

marine,2%


6/17

Financialperformance

693 707 854

485

2010 2011 2012 H12013

3%

+10%

+7% +7%

2010 2011 2012 H12013

11

Revenue

(m)

Underlyingrevenuegrowth*

*Underlyinggrowthexcludingbiennialeventcycling

24.6% 31.0%23.6%22.8%Margin

Strategicpriorities

Driveorganicgrowththroughimprovingcustomervalue,supportedby:

increasedcustomerinsight

globaltechnologyplatforms

sectorgroups

Prioritise

faster

growing

geographies

and

sectors

through

launches

andselectiveacquisitions

12


7/17

13

RichardMortimore

CEO,ReedExhibitionsUK

Agenda

1. AboutReedTravelExhibitions

2. Respondingtocustomerneeds

3. Enhancingthefacetofaceformat

4. Addingvaluethroughtechnology

5. Improvingcustomersatisfactionbyprovidingchoice

Followedbyatouroftheexhibition

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* Management Contract

*

20exhibitions,4portfolios,8%ofReedExhibitionsrevenue

15

* Management Contract

Servingthetravelindustryaroundtheworld

16


9/17

Connectingthe

travel

industry

throughout

the

year

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

17

TransportTransport

AccommodationAccommodation

Activities/AttractionsActivities/Attractions

Tour

Operators/

Wholesalers

Tour

Operators/

Wholesalers

Travel

Agents

Travel

Agents

OnlineTour

Operators/

Travel

Agents

OnlineTour

Operators/

Travel

Agents

National TouristBoardsNational TouristBoards

Local&CityTouristBoardsLocal&CityTouristBoards

National,Regional,

City

Convention

BureauNational,

Regional,

City

Convention

Bureau

Travel

Media

Travel

Media

Travel

TechnologyTravel

Technology

Travel

Training/

Education

Travel

Training/

Education

DestinationManagementCompaniesDestinationManagementCompanies GroundHandlingGroundHandling Travel

Associations

Travel

Associations

HotelsHotels

ApartmentsApartments

SpasSpas

VillasVillas

AirlinesAirlines

RentalCarsRentalCarsRailRail

CoachCoach

CruiseLinesCruiseLines

ProductSuppliersProductSuppliersDistribution

Channels

Distribution

Channels

TourismBoards/Destination

ManagementCompanies

TourismBoards/Destination

ManagementCompanies

Related

Industries

Related

Industries

ExhibitorsVisitors&

Buyers

Exhibitors

&Visitors

BringingtogetherallB2Bplayersoftravel

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Drivingrevenueperformance

2005 2006 2007 2008 2009 2010 2011 2012

19

Travelrevenue

~$100m RevenueCAGR20052012~+7%

Clonedeventsnowrepresent40%ofrevenue

Respondingtocustomerneeds

Worldleadingglobaleventsandbrands

Basedinmaturemarkets,limitedabilitytostronglypenetrateemergingregionalmarkets

Clonetomeetdemandforregionallyfocusedevents

Utilisingthebrandstrengthofglobalevent

Firstedition1994 TheleadingtravelexhibitionintheMiddleEast 2,730exhibitors Regionallyadaptedwithearlyfocusontourisminvestment&development

Firstedition2013 TheleadingglobaleventfortheLatinAmericantravelindustry 1,235exhibitors FirstfullWTMbrandclone.LargestRXUKlaunchevent.

TargetinglucrativeinboundandoutboundLatinAmericantravelindustry

Firstedition2014(newlaunch) TheleadingglobaleventfortheAfricantravelindustry TargetingsubSaharanAfricaninboundandoutboundtravelindustry PartofAfricaTravelWeek,colocatedwithothereventclones

Launched1980Leadingglobaleventfor

thetravelindustry

42,000m2

4,900exhibitors

20


11/17



Utilisingbrand

strength

of

global

event

Firstedition2007China'sleadingmeetings,incentivesandbusiness

travelexhibition

530exhibitors

Firstedition2007TheMiddleEastsdedicatedbusinessplatform

connectingtheregionsMICE&businesstravel

Over300exhibitors

Firstedition2011TheleadingglobalexhibitionfortheUSmeetings,

businesstravelandeventsindustry

732exhibitors

Firstedition2013TheleadingglobaleventforIndiasmeetings,

incentivesandbusinesstravelindustry

72exhibitors(tabletopformat)

Firstedition2014(newlaunch)IBTMAfricaisthenewinvitationonlyeventfor

Africasincentives,meetingsandbusinesstravel

industry

Tabletopformat

Acquired1998Theglobalmeetingsand

eventsexhibition

14,000m2

3,600exhibitors

21



Utilisingbrandstrengthofglobalevent

Firstedition2007Theleadingbyinvitationonlyeventfortheluxury

travelcommunityoftheAsiaPacific

500exhibitors

Firstedition2012TheleadingbyinvitationonlyeventfortheAmericas

communityoftheluxurytravelindustry


Firstedition2013Theleadingbyinvitationonlyeventthatunlocksthe

Japaneseluxurytravelindustry

36

exhibitors

(table

top

format)

Firstedition2013Theleadingbyinvitationonlyevent thatshowcases

thebestofAfricanluxurysuppliers


Acquired

2005Theleading'byinvitationonly'eventforthegloballuxury

travelcommunity

7,000m2

1,380exhibitors

22


12/17


Expandingintoadjacencies

Firstedition2012Theleadingbyinvitationonlyeventdedicatedtoinnovatorsofluxuryspa

andwellnesstravel


Firstedition2014(newlaunch)Thepremiereventforthe skitravelindustryTabletopformat

23

Enhancingthefacetofaceformat

Facetofaceexperiencecontinuesto

bethemosteffectivefordoingbusiness

Traditionalmodeloflargetradeexhibitions

Stillaveryrelevantmodelformanyexhibitorsandvisitors

Mustattendeventsfortheindustryfulfillingnumerousexhibitorobjectives

Brandawareness,directlymeetingtrade,education,industrydebate,mediaexposure,networking,competitivemonitoring

Driversofchange

Customersincreasingneedforbusinessfocussedevents

ClearerROIandaccountabilityforgovernments/nationaltouristboards

24


13/17


Innovationatlargeexhibitions

Clearlybrokeredrelationshipsofferingacustomisedexperience

Hostbuyersqualifiedtohavebusinesstoplace

Arrangeprescheduledmeetingsexhibitorsandbuyers

Bothpartiesidentifywhotheywanttomeet

Random/mass

marketmodel

Random/mass

marketmodel

Visitors

Proactivelyputting

buyer/sellertogether

Proactivelyputting

buyer/sellertogether

Exhibitors

Increasingly

brokered

relationships

25


Formatshaveevolvedfurtherinpasttwoyears

Tabletopsummitforfocusedmarkets

Exhibitorspurchaseatable,andreceiveadiaryofprescheduledmeetingswithbuyers

ReedExhibitionshostbuyersona1:1ratiowithexhibitors

Offeringwhollybrokeredrelationshipswithoutexpenseofanexhibition

Benefitsoftabletopsummits

Forexhibitors

Testnewmarketsatlowercost(nostandbuild)

Guaranteedtimewithbuyers

ForReedExhibitionsexpansion

Speedtomarket

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AddingvaluethroughTechnology

Technologypermeates

all

of

our

events

Numerousopportunitiestoinnovateusingtechnology

Enhancesthefacetofaceexperience

Extendsourroleasarelationshipbroker

Providescontent

Connectstheindustryintoayearroundcommunity,beyondtheshowfloor

TechnologynowthecornerstoneofWTMscontentencompassingall

digitalelementsontheexhibitionfloorandconferenceprogramme

Technology

SocialMedia

Blogging Mobile

27

Enhancingtheeventexperience

Matchmakingtechnologytobrokerrelationships

Buyersandexhibitorsidentifywhotheywanttomeet

Softwarematchesthesepreferencesaccordingto:

1. Mutualmatches

2. Buyerpreferences

3. Exhibitorpreferences

Createsindividualschedulesofmeetingsandeducationsessions

overthefullevent

Meetingled

events

with

attendees

fulfillingmeetingcommitments

ReedTravelExhibitionsprescheduled210,000meetingsin2013

=Over55,000hoursofmeetings

28


15/17

Enhancingtheeventexperience

Online&smartphonetechnologyforaseamlessvisit

MyWTMandtheWTMsmartphoneapp

Planacomprehensiveandcustomisedvisit

Personaliseddiariesofmeetings

Fullexhibitorlistingsandinteractivefloorplans

Fulleventsschedulesandlatestnews

Searchandconnectwithattendees

Fullysynchronised

29

Extendingthecommunitysreach

0

20,000

40,000

60,000

80,000

100,000

120,000

FB TW LI YT

WTMSocialMediaGrowth20112013

+258%

+285%

+176%

+187%

SocialMediaprovidesenormousbrandreach

Rovingsocialmediareporters Dedicated,onsitevideoteamsforinstantonlinecontent DigitalConferencesessionsbroadcastonline practicewhatwepreach

30


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Extendingthecommunitysreach

Connectanyone,anytimeviadigital

Morethan

an

exhibition

organiser,

by

creating

digital

connections

Education,discussion,interviews,newsandothercontentprovidedyearroundviadigitalchannels

Connectanyone,anytimeviadigital

WTMTV,featuringDecisionMakersTV

Onlineinterviewswithtopexecutivesofleadingtravelandtourismcompanies

Alsolaunched

DestinationLeaders headsoftourismboards

FutureTravelLeaders youngbrightindividualsintravel

DavidBarling

TUI

PaulSimmons

easyJet

RolfSchafroth

Kuoni

DianeBouzebiba

Amadeus

DanielRobb

Google

AndyWashington

Expedia

SirDavidMichels

Michels&Taylor

RogerAllard

AllLeisureGroup

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Improvingcustomersatisfactionbyprovidingchoice

Valueledpricingintroducedtorespondtocustomerspreferences

ResearchindicatedWTMcustomersvalueopensides,locationandpricepoints

Monitoringfootfalltorefinezonesandrates

Exhibitorsatisfactionincreasedto70%

Zone1

Zone2

Zone3

Zone4

Zone5

32


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ReedExhibitionsstrategyinaction

Drivingorganicgrowththroughimprovingcustomervalue


Addingvaluethroughtechnology

Extendingcommunityreach

Expandingintonewgeographiesandadjacencies

33

ReedTravelExhibitions

Q&A

5November2013

WTM Presentation

Documents

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