8/9/2019 Vdeo Campaas: Informe Videology Q3

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PERFORMANCE AT A GLANCE

T H I R D Q U A R T E R , 2 0 1 4

ADVERTISERS BY CATEGORY

WHERE ARE THE

DOLLARS GOING?

AD LENGTH*DEVICE

nVCR(VIDEO COMPLETION RATE)

nCTR(CLICK THROUGH RATE)

The following graphics show an index of

CTRandVCRover three categories:

Age, Device, and Ad Length.

Index compared to average VCR and CTR

for entire combined impressions in category.

AGE

ABOUT VIDEOLOGYVideology (videologygroup.com) is one of the worlds largest video advertising platforms. By simplifying big data, we empowermarketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertisingto achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA,Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key ofces in Baltimore, Austin, Toronto,

London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.

For more information contact Michele Skettino, michele@videologygroup.com.

Source: Videology total impressions served in US (2,231,926,615), July-September 2014

TARGETINGDEVICES* AD LENGTH

59%increase in the share of multi-screen

campaigns quarter-over-quarter

60%

PC ONLY

1%

CTV ONLY

25%PC + MOBILE

10%

PC + MOBILE + CTV

3%MOBILE ONLY

ADVANCED MEASUREMENT*BUY TYPE* AUDIENCE VERIFICATION*

91% GUARANTEED CPM

61% OPTIMIZED

64% BRAND

1% DYNAMIC CPM

8% COST PER ACTION

39% GUARANTEED

11% CROSS

SCREEN ANALYSIS

2% ACTION

23% SALES

HOW MARKETERS ARE BUYING VIDEO HOW MARKETERS ARE MEASURING SUCCESSHOW MARKETERS ARE USING 3RD PARTY AUDIENCE VERIFICATION

*Devices used by campaign

*Buy Type by campaign *Percent of campaigns using advanced measurement*Percent of campaigns using audience verication

*Universe includes non-standard ad lengths

Nearly 2IN 3campaigns using advancedmeasurement surveyed consumers forreal-time brand metrics

Nearly 2IN 5campaigns using3rd party audience verication requestedguaranteed delivery

Over9 10campaigns in Q3 werebought in a guaranteed, TV-like fashion

IN

WHOS ADVERTISING

IN ONLINE VIDEO?Year-over-year, the share ofQ3 impressions rose for auto,restaurants, fnancial services,

entertainment and travel. WhileCPG impressions made up themajority of all ads on the platformin Q3 2014 (25%), year-over-yearthe share of CPG ads dropped11 percentage points (from 36%),likely as a result of a more diversepool of advertising categoriesyear-over-year.

CONSUMER GOODS AUTOMOTIVE RESTAURANTS FINANCIAL SERVICES RETAIL

ENTERTAINMENT TRAVEL TELECOMMUNICATIONS PHARMACEUTICALS OTHER

25% 17% 10% 8% 7%

7% 7% 4% 3% 9%*

64%:15 SECONDS

35% :30 SECONDS

1% :60 SECONDS

19%

increase in the share of :30 ads

quarter-over-quarter

DEMO

5%

12%

DEMO + ADVANCED

83%

ADVANCED

DOMAIN: 35%GEO : 23%OTHER : 6%

POSTAL : 4% BEHAVIORAL: 32%

32%increase in the share of Advanced ads

quarter-over-quarter

The share of impressions on

the platform that landed on

News web sites more than

doubled year-over-year

(15% in Q3 2013).AGE BREAKOUT

39% 36% 12% 3% 8%1%

NEWS & INFO ENTERTAINMENT PORTAL SPORTS WOMEN OTHER

18-24

4%

25-34

18%

35-44

21%

45-54

22%

55-64

19%

65+

16%

*

99 100 100 100 100 100103

93 93 96

107

18-24 25-34 35-44 45-54 55-64 65+

116

CONNECTED TV

100

107

136

94

323

0

PC

MOBILE 99

104

:30 SECONDS

103

87

:15 SECONDS