Urbanisa Presentation v.05

8/6/2019 Urbanisa Presentation v.05

1/38

Urbanisa is a vertically integrated real estatecompany that has its: Development, Construction

and Sales and Marketing units.

Since in 1996

Development: Construction and Sales and Marketing


2/38

Satisfaction for our customers and associatesPassionIntegrityFocused on results

Mutual respect

Companys values


3/38

By 2016 become one of the best Home Developer inLatin America, bringing satisfaction in relationshipswith our customers, vendors, human resource,

environment and community.We will consolidate valuable relationships with ourcustomers by providing services and facilities that willenhance their family surroundings and the quality oftheir lives. We also will seek mutual collaborationbetween vendors, clients and all stakeholders in orderto create company loyalty and add value to theorganization itself.We base the success of Urbanisa in the constantgrowth of human resource. Through the design ofcontinuous improvement initiatives, we help our

people reach the level of excellence that add value toour lives and relationships.

Vision


4/38

History

In 1998 After hurricane Mitch devastated the country,the company began Research in the home building

sector, and in mid-2002 started its first big scale homedevelopment project, Residential El Manantial,comprises 1,000 housing units, this neighborhood iscurrently a thriving community with a population ofmore than 3,500 residents in the suburbs toTegucigalpa, Honduras.

In 2006 we began developing the biggest gatedcommunity in Central America , Los Hidalgos "MasterPlanned" that will comprises 5,000 homes, Parks,Hospital, and recreational areas. Currently los Hidalgoshas more than 1,000 residents and 300 homes.

2003


5/38

Fist 1,000 homes from 2003 t0 2006

History


6/38

Satisfaction for our customers and associatesPassionIntegrityFocused on resultsMutual Respect

Companys Values:


7/38

UBANISA In order to become one of the best homebuilders inLatin America has a plan to build 150,000 homes in ten years, and focusing on Strategic alliances with builders in theregion, promoting its Franchise Brands Obra Gris and

Deluxe Constructions .

We forecast more than one billion US Dollars PROFIT.

We forecast more than one billion US Dollars PROFIT.


8/38

Where is the Market for this?

Central America, Brazil and The Caribbean, Baby Boomers

According to the a study of the American Council on Housing andHuman Settlements (CCVAH).Over 4. According to the a study ofthe American Council on Housing and Human Settlements

(CCVAH).Over 4.84 million people are in housing deficit inthe Central American region,, including Panama, DominicanRepublic and Belize, four out of ten families are hoping to havedecent housing.

Affordable Housing

Affordable Housing


9/38

Central America, Brazil and The Caribbean, Baby Boomers

Where is the Market for this?

The other market is Brazil, member of the so calledBRIC Countries, the housing deficit in Brazil is

estimated to be 7 million homes, THE Braziliangovernment lunched the program Minha Casa MinhaVida and has a plan to build the seven million

homes In five years


10/38

Baby Boomers Generation retirees

more in Latin America and the Caribbean

By the other hand Baby boomers and others in retirementconditions:

According to the Census Bureau there are more than 37 millionAmericans 65 and older, a number that is expected to nearlydouble by 2030.many of them heading to Latin America and theCaribbean


11/38

As a developer to serve each specificmarket we have three options

1.Obra Gris: this offering system is for customerswho already own their lot and need a quick,strong, concrete infrastructure for their home.if you have the lot, we build your home anywherein the region

2.Construcciones Deluxe: is for moresophisticated clients.

3.Another approach is the Alliances withBrazilian and the Caribbean Builders to servesmore specific needsM&M, BrazilRD, Brazil


12/38


13/38

Luxuries Homes for baby Boomers and Wealthy retirees


14/38

Obra GrisGreen Affordable Housing for owner to complete

Obra Gris: this offering system is for customers who already own their lot and need a quick,strong, concrete infrastructure for their home.


15/38

Alliances with Brazilian and the

Caribbean Builders


16/38

Latin-America


17/38

Affordable Homes

www.urbanisa.com
http://www.google.com/imgres?imgurl=http://www.33ff.com/flags/XL_flags/Costa-Rica_flag.gif&imgrefurl=http://www.33ff.com/flags/worldflags/Costa-Rica_flag.html&h=240&w=360&sz=8&tbnid=sAkZSY1NnPO5_M:&tbnh=81&tbnw=121&prev=/search?q=Costa+Rica+Flag&tbm=isch&tbo=u&zoom=1&q=Costa+Rica+Flag&usg=__oKtau-j4ifXyU2P93tZz7_WxhQU=&sa=X&ei=C16kTfawLPSx0QHWmLCACQ&ved=0CBoQ9QEwAQhttp://www.google.com/imgres?imgurl=http://www.33ff.com/flags/XL_flags/Costa-Rica_flag.gif&imgrefurl=http://www.33ff.com/flags/worldflags/Costa-Rica_flag.html&h=240&w=360&sz=8&tbnid=sAkZSY1NnPO5_M:&tbnh=81&tbnw=121&prev=/search?q=Costa+Rica+Flag&tbm=isch&tbo=u&zoom=1&q=Costa+Rica+Flag&usg=__oKtau-j4ifXyU2P93tZz7_WxhQU=&sa=X&ei=C16kTfawLPSx0QHWmLCACQ&ved=0CBoQ9QEwAQ


18/38

SPE

Local Holding Company

SPE SPE

Local Holding

SPE SPE

Local Holding

SPE SPE

Central America And

The Caribbean

For each Project in the Region, we will create a Special Purpose Enterprise

And in Each Country a Holding Company will be created
http://www.google.com/imgres?imgurl=http://www.33ff.com/flags/XL_flags/Costa-Rica_flag.gif&imgrefurl=http://www.33ff.com/flags/worldflags/Costa-Rica_flag.html&h=240&w=360&sz=8&tbnid=sAkZSY1NnPO5_M:&tbnh=81&tbnw=121&prev=/search?q=Costa+Rica+Flag&tbm=isch&tbo=u&zoom=1&q=Costa+Rica+Flag&usg=__oKtau-j4ifXyU2P93tZz7_WxhQU=&sa=X&ei=C16kTfawLPSx0QHWmLCACQ&ved=0CBoQ9QEwAQhttp://www.google.com/imgres?imgurl=http://www.33ff.com/flags/XL_flags/Costa-Rica_flag.gif&imgrefurl=http://www.33ff.com/flags/worldflags/Costa-Rica_flag.html&h=240&w=360&sz=8&tbnid=sAkZSY1NnPO5_M:&tbnh=81&tbnw=121&prev=/search?q=Costa+Rica+Flag&tbm=isch&tbo=u&zoom=1&q=Costa+Rica+Flag&usg=__oKtau-j4ifXyU2P93tZz7_WxhQU=&sa=X&ei=C16kTfawLPSx0QHWmLCACQ&ved=0CBoQ9QEwAQ


19/38

Special Purpose Enterprise

Each project will be under a Special Purpose Enterprise Company, that will be own by

Urbanisa and the Local Construction Company, sometimes:

a) Land owners, b) Real Estate company, c) Architectural Design , d) Sub Contractor

can be added to the SPE as share holders .

In the future if more founding is needed, the SPE can sell bonds debt to fund the project.Projects of SPE will be supervised by external Inspection Company.

Special Purpose Company will be audited by Delloite And Touch

80% Urbanisa and 20% Local Builder


20/38

More than 4.84 million persons are in housing shortage inCentral American region

In the Central American bloc including Panama, Dominican Republic andBelize, four out of ten families are hoping to have decent housing andsafe for habitation, the study of the American Council on Housing and

Human Settlements (CCVAH).

Thus, a total of 11.3 million households, more than 4.84 million eligiblehousing deficit: either because they have no home or because thedwelling does not meet basic quality conditions.

In the rest of the region, even for the most robust economies. Costa Rica hasthe highest deficit in quality, with 91%, while Panama, the highest percentagein number of homes needed, with 73% of families without according toCCVAH.

Monday, June 21, 2010 9:50

Source: La Prensa Grfica

www.urbanisa.com


21/38

Will build 150,000 homes in 10 years

Knowledge of the market

Management systems (for every aspect of the construction process).

Online Construction Information Technology System (one of the world's most advanced).

Central American block unified Marketing Initiative (world class).

Web portal (every master and franchise has their own page).

Mass Marketing and PR initiative ( The entire deficit is 4.8 million and growing ) Home designs (100s).

ISO 9000 based Operation and Training

Financial solutions for buyer, Joint Ventures with funds such as OPIC ,CAIB fund for homebuilding, etc

The initiative will be accomplish by Urbanisa a Franchise solution developed by Grupo

Automatic in eight years of working and studying the business conditions and trends.

The Group has many advantages:

www.urbanisa.com


22/38

4 Functional Units Working Together

In one single Information Technology ERP System


23/38

Sales and Sales Franchise Unito Franchisor or Representative In every market in Central America

o Online CRM

o Pre-sale, Online home Purchase and payment from US, Spain,

o Online lot and home sale

o Project Management control screen for franchisor

o Massive Meeting

o International out of region franchisors

Prepaid Homes and Financial Unito Discount Bonus for purchaser

o Mortgage Insurance Product

o Alternative Mortgage base on prepayments system

o Bridge loans and mortgage resale in company (CMBS)

o Massive credit approvalso

Online CRM/ERP

More than 8 years of experience and study of the affordable market is converted in a sale

management formula that will allow many representatives in the region

Urbanisa Franchise


24/38

Urbanisa Franchise4 Business Units in each Market

More than 8 years of experience and study of the affordable market is converted in a sale management formula that will

allow many representatives in the region

Pre-Cast Manufacturing Facilityo Precast plant, Quality Control

o Producing precast concrete in a controlled environment

o Mass production

o Home assembly , procurement and purchase

o Project Management

o Online ERP

Land Development for the Homeso Land Purchase Contract / Contract for deed

o Installment land purchase /sale agreement,


25/38

Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica,Panama, Belize and Dominican Republic

Population: 50 million

Franchise Representative

Pre Cast Plants

$ 8 Plants 1.5 Million dollar per PlantPre Cast Plants 12 Million


26/38

Pre Cast Plant Walls Complete Market

Industrial

Residential /Homes

Apartment Buildings Mall /Commercial Centers

Schools

Jails

Hospitals Tunnels

Water Tanks

Treatment Plants

Walls


27/38

From Land deals to C.A. IPOWe Expect 2 Billion Dollars in Market capitalization

Franchise andRepresentative

Pre/Sales

Financing

Land DealsCentral

America

Plant FacilityBuilding

ProjectConstructions

and Deliverer

Initial PubicOffering

The new decade will be characterized by the growth of the emerging economies

www.urbanisa.com

Urbanisa a Franchise of Grupo Automatic a local Central American homebuilder willprovide affordable housing targeting the regions lowincome and growing

middleclass populations by its strategic joint ventures with land developers investor,

precast plants , construction material exporter companies.


28/38


29/38

Sales and Profit Projection


30/38

Sales and Profit Projection Ratios


31/38

Sales and Profit Projection 10 years visible


32/38

Joint Venture Capital Infusion

Joint Venture Material , Equipment and other Resources Operation Joint Venture Presales

Cash Flow Management

Other Types of Joint Ventures

Pre-Export FinancingInsuranceBuyer FinancingStructured and Project FinancingTransportation Equipment Financing

The Trade Finance Guide:A Quick Reference for U.S. ExportersApplications and Forms Short-term single-buyer insurance Medium-term insurance Short-term multi-buyer insurance Loan guarantees (up to $10MM) Financial institution buyer credit insurance

Foreign dealer insurance

Letter of credit insurance for banksOther financial products

Financing for Project

Exporting Banks types of Products


33/38

Los Hidalgos Honduras mas de 4,000 Vivienda Proyectadas

Actualmente 310D

300 Familias Residentes


34/38

Finished more than 2000 Homes


35/38

Urbanisa ExpansionCritical Factors

Financial Platform

Information Technology

Construction Management

Market ResearchJoint Ventures

Product Targeting


36/38

1996 Automatic URBANISA was Founded in Tegucigalpa as Technology oriented company

2002 Automatic launched Vivienda Facil and constructed homes all over Honduras,

including : La Ceiba, Tela, San Pedro Sula and Choluteca.

In 2003 started building El Manantial a 1,000 homes community in the suburbs of Tegucigalpa ( Santa Ana)

In 2007 started planning Los Hidalgos one of the biggest construction venture in the country

backed by HSBC and other banks in Honduras.

In 2007 the first home was delivered

In 2007 received the International Biz Awards

Through the years, Automatic has grown to a disciplined and spirited team of Associates who have fine-tuned

the art of identifying and capturing opportunities to grow and become an even better Company.

The result is a long proven track record of strategically timed and impeccably executed expansions into new

markets.

As a result, Automatic now builds homes in some of the most desirable places to live in the country and has

now become one of the most respected homebuilders in Honduras.

Historical Highlights


37/38

At Grupo Automatic , we set the highest standards for caring for our Customers, Associates,

Shareholders and our Community.

Our commitment to Quality, Value and Integrity is the underlying foundation upon which we were

built, and this commitment continues to guide us to this day.

Our Grupo Automatic Associates are committed to always doing the right thing for the right reason,

and approaching each day with the highest ofIntegrity.

Our Automatic Associates are committed to being innovators in the homebuilding industry, and are

constantly focused on improving the Qualityof our homes.

And our Automatic Associates are committed to delivering the best possible home Value to each of

our Customers.

At Automatic, we believe in what we do because fundamentally, our business is about dreams the

dreams of our Customers, Associates and Shareholders. We care about those dreams because our

reputation is built on them.

Founding Principles


38/38

Urbanisa Presentation v.05

Documents

Transcript of Urbanisa Presentation v.05