Ud g abril_2014
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Transcript of Ud g abril_2014
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La comunicació empresarial a l’era digital
Cicle pensar la comunicació del grau de Comunicació Cultural de la udG
Eduard BatlleSoci Director La Factoria de ServeisWeb
[email protected], 10 abril 2014
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Revolució Digital
• Revolució Agrícola
• Revolució Industrial
• Revolució Digital
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Transformació
• Impremta 1450
• Telefonia 1876
• Ràdio 1895
• Televisió 1926
• Internet 1969
• Telefonia Mòbil 1973
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Societat líquida
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Els referents• Google 1998
• LinkedIN 2003
• Gmail 2004
• Facebook 2004
• Twitter 2006
• Instagram 2010
• Pinterest 2010
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Societat connectada
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Comunicació exponencial
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Era del Big Data
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Marques comuniquen
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Ambició comercial
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Identitat
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Reinventar-se
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Temps smart
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Canvi paradigma
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Noves oportunitats
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El cas d’Elies Campo
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Temples digitals
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Temps de desànim
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Idees, valors, actituds
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Tenir una idea
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Multitasking