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FOOD &

TV

Le Meilleur Pâtissier ©M6

Grill den Henssler

EDITOR IP Network - Stéphane Coruble 45 boulevard Pierre FriedenL-1543 LuxembourgT. +352 42142 4721

PUBLISHING&COMMUNICATIONCarine [email protected]

Coraline [email protected]

EDITORIAL STAFFDiane [email protected]

Photography. Le Meilleur Pâtissier ©Marie Etchegoyen/M6, Grill den Henssler ©Helena Fürst, Sophia Wollers

Graphic Design. Emilie [email protected]

www.ip-network.com@ipnetwork_rtl

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Food & TVCooking and TV is the perfect combination to attract viewers and potential clients!

TV cooking shows are successful as ever, drawing

in millions of viewers across Europe. Cooking fans

not only love to watch the shows; they also check out

the dedicated sites for tips, and share their favourite

recipes online.

Moreover, TV is the most powerful medium. It’s

watched 3h55 on average per day per individual in

the EU and reaches 72.5% of Europeans.

The massive upsurge of online videos has conse-

quently increased the total time audiences spend in

front of their screens – whether TV, laptop, tablet or

smartphone. In this new Total Video World, the aim is

to provide powerful, evocative images that move the

audience, regardless of how and on which device the

content is distributed.

To reach the most cooking fans and potential clients,

use the expressive storytelling power of TV!

In order to stand out from the crowd, choose a crea-

tive premium strategy for the programme with a

solid affinity to your brand for effective results.

Brand content allows you to fully associate your

brand with the image and values of the cooking show.

This brochure will give you an overview of how IP Net-

work can help you develop a campaign across Europe.

Source: International TVKF 2016 Grill den Henssler ©Helena Fürst, Sophia Wollers

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Cooking: a high-performing genre on TV

6TH SEASON

2.22 M VIEWERS 3+ ON

AUD. SHARE 14-59:

9.8% vs 6.1% for the prime time channel’s share

7TH SEASON


AUD. SHARE WRP 15-49:

21.7% vs 20% for the prime time channel’s share

462,700 VIEWERS 4+ ON AUD. SHARE PRP 18-54: 34.6% vs 28.1% for the prime time channel’s share

3

3RD SEASON


AUD. SHARE HOUSEWIVES:

14% vs 13.6% for the prime time channel’s share

3RD SEASON

593,800 VIEWERS 4+ ON

AUD. SHARE PRP 18-54: 31.2%vs 24.9% for the prime time channel’s share

593,800 VIEWERS 4+ ON

Powerful, long-running, audience booster.

Jan-Aug 2016, except Spain: Sept-Dec 2015Source: Médiamétrie/Médiamat [France]; AGF/GfK Fernsehforschung, TV Scope [Germany]; Eurodata TV | Kantar Media [Spain];

Eurodata TV CIM / GFK Audimetrie [Belgium]

4

Total Video ContentUNITED KINGDOM BELGIUM

SWITZERLAND

CROATIA

HUNGARY

NETHERLANDS

LUXEMBOURG

FRANCE

ITALY

SPAIN

SECRETCHEF

Non-exhaustive list

5

GERMANY

AUSTRIA

UNITED KINGDOMITVSecret ChefThe Chopping BlockITV2Hell’s KitchenITVBEDinner Dates

LUXEMBOURGRTL TÉLÉ LËTZEBUERGMmmh de kulinaresche Magazin Anne’s Kitchen Mäi klénge Restaurant doheem

FRANCEM6La meilleure boulangerie de FranceTop ChefLe meilleur pâtissierLe meilleur pâtissier célébritésCauchemar en cuisineLes chefs contre-a© aquentObjectif Top ChefLes petits cuistotsW9 Un dîner presque parfaitCauchemar en cuisine: Gordon Ramsay6TERNorbert et Jean le défi Norbert Commis d’offi ceTÉVASucrément bonPARIS PREMIÈRECauchemar en cuisine: Gordon RamsayTrès très bon

ITALYRAI1La prova del cuocoDe© o Fa© oI Fa© i VostriLinea Verde

SPAINANTENA3Top ChefKarlos Arguinano en tu cocinaNEOXUna Chef en casaNOVACocina con Bruno OteizaCocineros espanoles por el mundoKarlos Arguinano en tu cocinaPesadilla en la cocina

NORTH BELGIUMVTMSofi e in de Keuken vanMĳ n pop-up restaurantVitayaMy Kitchen Rules

SOUTH BELGIUMRTL TVITop ChefObjectif Top ChefLe meilleur pâtissierLe meilleur pâtissier célébritésMartin BonheurLa grande baladeCauchemar en cuisine

CROATIARTL TELEVIZIJA3,2,1 Kuhaj!

SWITZERLANDNETHERLANDSRTL4Ja, ik wil een taart!Uit eigen keuken RTL5Ramsay’s Kitchen nightmareWie is de chefTop ChefRTL LOUNGEGordon’s Ultimate Cookery CourseTopchef tegen sterrenchef

GERMANYRTLGuten Morgen DeutschlandPunkt 12VOXDas perfekte DinnerDas perfekte Promi DinnerGrill den HensslerHenssler grenzenlosKitchen impossibleRTL IIDie Kochprofi sLecker Schmecker Wollny

HUNGARYRTL KLUBKonyhafőnök (Master of the kitchen)Street kitchen RTL IIKonyhafőnök Junior (Junior Master of the Kitchen) Vacsoracsata Hagyjál főzni! (My mum cooks be� er than yours)

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Focus on a success story

The best professional chefs from across the country compete in the wildest challenges to prove they can be the year’s Top Chef.

FRANCE / M6

3.29M VIEWERS 4+

AUD. SHARE WRP 15-49: 22.1%

SWITZERLAND / M6

114,192VIEWERS 4+

AUD. SHARE ADULTS 15-49: 26.5%

Source : Médiamétrie/Médiamat [France], Jan-Apr 2016; Eurodata TV CIM / GfK Audimetrie [Belgium], Jan-Apr 2016; Euro-data TV | Kantar Media [Spain], Sept-Dec 2015; Eurodata TV | Stichting Kĳ kOnderzoek (SKO) [Netherlands, The], Jan-Jun 2016, Kantar Media [Switzerland], Jan-Apr 2016

7

SPAIN / ANTENA 3

2.13M VIEWERS 4+


BELGIUM SOUTH / RTL TVI

462,700 VIEWERS 4+

AUD. SHARE SHOPPERS 18-54: 34.6%

NETHERLANDS / RTL 5

71,000 VIEWERS 3+


BELGIUM SOUTH / RTL TVI

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New cooking formats

UNITED KINGDOMHarry Hill’s Tea Time

CONCEPT

Harry Hill interviews celebrities in a comedy cooking series, while teaching them to whip up a meal of zany recipes.

UNITED KINGDOMSecret Chef

CONCEPT

A series in which a professional chef secretly trains guests who want to surprise their family and friends with a sensational meal.

FALL 2016

FALL 2016

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GERMANYFamily Dinner

CONCEPT

The chief Nelson Müller brings family members together for a meal while they sort out their issuesat the dinner table.

NETHERLANDSAll-In Kitchen

CONCEPT

All-in Kitchen is a comedy series that follows Hein, Julian and Tjé, three characters from the series Bluf.

Source : NOTA

FALL 2016

FALL 2016

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Unique content on all screens & platforms with iconic talents

ICONIC PROGRAMMES

WEB PLATFORMS

TALENTS

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Our talents

Dynamic Channels dedicated to cooking in Germany and France

Sallys Tortenwelt GERMANYSUBSCRIBERS: 815K

Germany’s most popular food channel can feature kitchen appliance vir-tuosos! It reaches a minimum of 180K video views per month, but trend-ing topics can reach even 500K.

13

FastGoodCuisine FRANCESUBSCRIBERS: 1.4 M

FastGoodCuisine, the most successful fast food channel on YouTube, offers simple and delicious recipes. 500K monthly video views

These talents are part of Divimove

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New Food Categories on TV in 2015

Food sector: the most dynamic on TV

Top 3 Advertising Sectors in Europe*

#1Food

NON-ALCOHOLIC BEER

FROZEN FOOD

INSTANT OR SEMI-PREPARED MEALS

DIET DRINKS AND LEMONADE

DESSERT FOR KIDS

SOUPS

#2TELECOMMUNICATIONMOBILE COMMUNICATION

#3FINANCEBANKINGFINANCIAL INSTITUTIONS

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TV Ad Spending in the Food Sector in 2015

Number of New Products on TV in 2015

TV SPENDING IN GROSS K€ TV SHARE

FRANCE 2,447,075 66%SPAIN 2,674,419 82%GERMANY 2,493,544 76%NETHERLANDS 648, 431 81%BELGIUM 369, 459 74%

500

160

350300

170

GERMANY

SPAIN

FRANCE

NETHERLANDS BELGIUM

*TV Key Facts 2016Source: Local institutes, Gross figures

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360°

DISPLAY AND VIDEO ADS ON OUR WEBSITE

IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT

IN-SHOW ADVERTISING: PRODUCT PLACEMENT

BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE

ON SCREEN/ONLINE COMPETITION

SOCIAL MEDIA ACTIVATION

ONLINE EDITORIAL PROMOTION

LICENSING & PRODUCT PACKAGING

DIGITAL ADS DISPLAYED ON OUR

MOBILE APPSMOBILE APPS




BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPSDISPLAY AND VIDEO ADS ON OUR WEBSITE



BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMMEPRODUCT PLACEMENT PRO

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPS

PROGRAMMEE

PROGRAMMMME




BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPS

DIGITAL OWNED MEDIA

TV

INSTORE

EARNED

MED

IA

17

BRANDEDCONTENT




BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPS




BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPSDISPLAY AND VIDEO ADS

ON OUR WEBSITE



BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPS




BEFORE : PROGRAMME

AFTER: PROGRAMME

BEFORE : PROGRAMME

AFTER: PROGRAMME

INSTORE ACTIVITY

DEDICATED WEBSITE






MOBILE APPS

DIGITAL OWNED MEDIA

TV

INSTORE

EARNED

MED

IA

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A unique & simplified access… IP Network 100% RTL Group

Top Chef

Broadcast & Digital Media Solutions

12 EUROPEAN COUNTRIESTo set up pan-European advertising campaigns

MORE THAN 300 DIGITAL PLATFORMSTo boost Total Video advertising campaigns

80 TV CHANNELSMultiscreen portfolio with leading & competitive positions

25 RADIO STATIONSIn 6 European countries

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to RTL Total Video network for international advertisers

©M6

www.ip-network.com @ipnetwork_rtl

A WORLDWIDE PRESENCE15 IP Network offices & external agents across the globe

EXPERTISEFull marketing, research, media-planning & com-munication support

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IP Network’s TV, digital & radio portfolioIP Network’s TV, digital & radio portfolio

LUXEMBOURG

GLOBAL

BELGIUM

UK

FRANCE

SPAIN

C

CROATIA

ITALY

HUNGARY

NETHERLANDS

AUSTRIA

GERMANY SWITZERLAND

Non-exclusive portfolio

Broadcast & Digital Media Solutions

www.ip-network.com@ipnetwork_rtl

HEADQUARTERSStéphane Coruble – Christophe Loisel

+352 42 142 47 21 - 45 boulevard Pierre Frieden - 1543 Luxembourg – Luxembourg

MARKETING+49 175 43 17644 – [email protected]

COMMUNICATION+33 1 56 69 42 85 – [email protected]

FRANCE-SWITZERLAND+33 1 56 69 42 00 - [email protected]

UK–USA+44 (0)20 7438 9865 - [email protected]

NETHERLANDS+31 35 711 39 28 - [email protected]

AUSTRIA+49 221 456 21910 - [email protected]

GERMANY+49 221 456 21930 - [email protected]

BELGIUM+32 2 337 63 80 - [email protected]

ITALY+39 02 36752 900 - [email protected]

SPAIN+34 91 702 34 84 - [email protected]

TURKEY+90 - 212 - 275 84 33 - [email protected]

SOUTH-EAST ASIA+66 (0) 2 104 9101 - [email protected]

Amsterdam. Bangkok. Brussels. Cologne. Dubai. Istanbul. London. Luxembourg. Madrid. Milan. New York. Paris. Seoul. Vienna. Zurich.

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