TcTalks #Socialholic Juan Luis y Fernando

#Socialholic

#TcTalksEnero 2012

Juan Luis & Fernando Polo@juanluispolo & @abladias

viernes 20 de enero de 2012

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http://www.youtube.com/watch?v=wKEZRv9GUEc



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#socialholic


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SER(yo)

ENTENDER(entorno)

RELACIONARSE(vincular)

MEJORAR(crecer)

La motivación del #socialholic

SER+

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#aislamientocero


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#Soc

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#personasprimero


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# advertising# public relations# personal selling# sales promotions{

Las 4 Ps del Marketing (1960)

Pproduct

Pprice

Pplace

Ppromotion


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Evolución de ingresos publicitarios del Washington Post

2004 - 2010

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1960-2000People

Product

Sales

Service

Engagement

XXIst CenturyMarketing

Know Your Community

Develop Products

Sell Them

Give Service

Build Engagement

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# advertising# public relations# content# co-creation# customer care# service# loyalty programs# community management# ...

#eng

agem

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#recomendaciónsocial


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+ comentarios y reviews = + ventas

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http://www.slideshare.net/PowerReviews/power-reviews-forrestershareddeckjuly-28

http://www.slideshare.net/PowerReviews/power-reviews-forrestershareddeckjuly-28

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El nuevo funnel de compra

Fuente: McKinsey June 2009


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Centro Personal Innovación

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ConocimientoConexionesCoraje

imprendedor


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COMUNIDAD REAL

DIFUSAREGISTROCORE

COMUNIDAD DIFUSA

Foros & Comunidades

LinkedIn& FACEBOOK

Blogs Twitter

GALAXIA

comunidad = innovación

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i’m livin’ it


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+ rentabilidad

+ cuota mercado

Empresa neuronal


social customer #engagement

territoriocreativo.es • territoriocreativo.es/blog • @tcreativo • 91 447 50 87


TcTalks #Socialholic Juan Luis y Fernando

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