Case Study Of

Presented By –

Name Roll No.

Ranjeet Chougale 52

Rajendra Patil 55

Shubham Patil 56

Vaibhav Patil 57

The ONE LAKH car that drives ONE BILLION dreams

Contents•Idea Generation•Introduction •Product Features•Distribution•Target Market•Conclusion

•“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

-- Ratan Tata

Idea generation

.

IntroductionThe Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi, India on Jan. 10, 2008.

Tata Nano is made for medium class family it is Small, affordable and great Stylish Car.

The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL

•Length:- 3.1 mtr•Wide:- 1.5 mtr•Height:- 1.6 mtr•Weight:- 600 Kg•Mileage:- 20 Kmpl•Fuel tank:- 15 Ltr•Engine:- 623 cc•Top speed:- 95-100 Kph•Gear box:- 4-speed

623 cc engine with two cylinders

Design of comfort and Security

Width 1.5 meterLength 3.1 meter & Height 1.6 meter

Vs

Tata Nano Harley Davidson

Competition with Two wheelers

Petrol Engine2 cylinder petrol all aluminium Engine

624 cc

VariantsModels Ex-showroom

prices

Nano Standard Rs 1,23,360

Nano Deluxe-Cx Rs 1,51,360

Nano luxury-Lx Rs 1,72,360

Diesel Engine684 cc

Smallest Common Rail Turbocharged Diesel engine

Engine Options – Petrol, Diesel, Electric,

Distribution TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia.

Hence it has n-number of showrooms in India & outside of India.

The exclusive showrooms are the best distribution channels for TATA itself.

• Family of four riding a scooter on wet roads • Two Wheeler Market• Used Cars Market• second hand car user• middle and lower income group people.

Conclusion•World is getting tougher day by day being unique is a competitive advantage. Expectations to Nano has proved this .

• So this as per this project conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.