Sheena reno presentation prsa npd
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Sheena McFarland Communications Specialist at the University of Utah David Eccles School
Transcript of Sheena reno presentation prsa npd
Sheena McFarlandCommunications Specialist at the University of Utah David Eccles School of Business
Tell Your Story• There is less time than ever for journalists• It’s a Copy and Paste world• Don’t forget the details
What to Include in a Release• Date• Time• Place• Contact Info
It’s All About the Timing• Look at the calendar• Know the weekend/holiday staff• Give enough warning
Building Relationships• Mutual respect• Pitch features, even when under attack• Be Responsive and Anticipate Needs• Tell journalists of errors
