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  • CASUALKIT Making computer game monetization beneicial to both game developers and players.

    Earn Money with Player Challenges and Highscores

  • CASUALKIT

    IMPLEMENTATION

    Select a friend ora random opponent

    Winners get money directlyinto their account

    Friend

    Friend

    John

    Friend

    Choose Opponent

    Select your money tier

    Choose Amount

    1

    2

    3

    A 10% fee is deductedfrom the users account

    Confirm the Challenge

    Confirm

    PriceFee

    Total

    1.00 0.10 1.10

    Play heads up or a tournamentagainst many players

    Confirm

    Play

    Pool 2.00

    VSPeter John

    Play

    Play for Real Money

    DART

    Choose Play for Real Money

    Select a game withCasualKit implemented

    Game

    Game

    Game

    DART

    Game

    Game

  • CASUALKIT

    Page 3/6

    WE OFFER

    - Extra revenue stream that increase ARPU- More engaging and competitive gameplay- New markets with little competition- Easy and fast integration- Cash handling and fraud prevention

    HOW IT WORKS Users pay a fee of 10% of every single challenge/tournament entry cost. This is the revenue. We take 30% and the rest is yours. Market experience shows,that almost all winings are spend playing again and not withdrawn.

    Example:

    John challenges Peter for 1 dollar.Each pay 1 dollar, and a 10 cent fee.

    John wins 2 dollars.The fee of 20 cents are split with 14 cent to you, and 6 cents to us.

    Online betting is generating an estimated $32 billion in annual revenue

  • CASUALKIT

    Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue

    Page 4/6

    Customers

    Sp

    en

    din

    g

    Player Challenges and Tournaments

    Customers

    Sp

    en

    din

    g

    Freemium/Microtransactions

    Ads Microtransactions Casual Kit

    Acquisition

    Activation

    Retention

    Revenue Degree

    Referral

    GAME MONETIZATION MODELS

  • CASUALKIT

    MARKET POSITION

    Inclusive Monetization ModelBenefit User

    None Social GameplayLow RetentionShort Life Cycle

    Social GameplayHigh Retention

    Extend Life Cycle

    Exclusive MonetizationHarm User

    PvP Skill-basedCash Competition

    Online Casino

    CasualSingle Player Games

    Role Playing andMMO Games

    CasualOnline Multiplayer

    Games-Casino category accounted for 7% of the iPhones global revenue and 14% of the iPads total income in February 2014.

    Page 5/6

  • CASUALKIT

    Publisher Net Revenue9,746

    4,171 Users

    Sign Ups

    Conversions

    Lorem Ipsum

    Og Noget Mere

    672 Unique Depositors

    6,98 Avg Deposit Size

    3.3 LTV per User

    CasualKit Net Revenue4,177

    Page 1/6

    Average monthly spend per paying mobile gamer is highest in Western Europe, with $4.40. In real money challenges its 15$

    CASE 1

  • CASUALKIT

    A mini game was implemented inside a football manager game. The game was a fun money or real money game, where 6 persons set their own tactics with a football team and played each other.

    After one month the case data looked like this:

    Players

    Deposits

    Unique Deposits

    Conversion Rate

    Deposit Amount

    Avg Deposit Size

    Withdrawals

    Withdrawals amount

    Rake

    Average Stake Size

    Publisher Net Revenue

    CasualKit Net Revenue

    LTV per user (ARPU) 1)

    LTV per paying user (ARPPU) 2)

    4,171

    438

    336

    8.04

    3,066

    7.00

    16

    556

    871

    1.50

    610

    261

    3.34

    20.76

    %

    1) After a month, we consider only 50% of the users to have converted to paying.2) We expect a lifetime duration of paying users of 8 months as seen from poker.

    Some games are achieving a 14% conversion on overall in-gameinto real cash players and 52 cents ARPDAU on those conversions.

    Page 2/6

    CASE 1

    Sign Ups

    Conversions

    Lorem Ipsum

    Og Noget Mere

  • CASUALKIT

    Page 6/6

    Top players on skillz.com platform can earn between $500 to $2,000 a week.

    Video demonstration of browser game:https://www.youtube.com/watch?v=ECDBV98gHPU

    How to integrate the PHP Sdk:https://www.youtube.com/watch?v=skFo-LL_u7o

    TEAMSren Gleie, ba.scient.soc., CEO

    Jonas Andersen, Programmer

    Jeppe Andersen, cand.merc., Marketing & Sales

    Armann Gudmundsson, Designer and front-end coder

    CONTACTSren Gleie, founder- 30517043, soren@casualkit.com, dk.linkedin.com/in/gleie

    Thomas Hgenhaven, board member, CSO & partner Better Colelctive- 60616163, thomas@bettercollective.com, dk.linkedin.com/in/thogenhaven

    Jan Lehrmann, board member, Entrepreneur and Investor- jan@jlejendomme.dk, dk.linkedin.com/pub/jan-lehrmann/42/188/14b

    PRODUCT DEMONSTRATION