Haddad, Arielle - Thesis Presentation v2

15
Arielle Annthersa Haddad Woodbury University

Transcript of Haddad, Arielle - Thesis Presentation v2

Page 1: Haddad, Arielle - Thesis Presentation v2

ArielleAnnthersaHaddadWoodburyUniversity

Page 2: Haddad, Arielle - Thesis Presentation v2

¡  Upsurgeinusingsocialmediaasavehicleforsocialadvocacy,justice,andactivism(Morrison,2015).

¡  Motivationplaysroleinhowpeopleengageinactivismandsocialchange(vanStekelenburg,2013).

¡  Protestorsareoftenaggravatedduetofeelings&experiencesofinequality(vanStekelenburg,2013).

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¡  Casualawarenessofworldeventsplaysaroleinthe“powerofgroupidentity”asitrelatestohumansocialbehavior(Brewer,1991).

¡  Collectiveidentificationintensifiesthegroup’sfeelingsofusefulness(vanStekelenburg,2013).

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¡  Grievancestowardsasocio-politicalcause(vanStekelenburg,2013).

¡  Volunteeringprovidesasourceofsocialcontact,enjoyment,andsatisfaction(Hall,Hall,Cameron,&Green,2004).

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¡  Predictedthatactivismwouldbe“mediatedbybroadcast,computer,andinformationtechnologies”(Kahn&Kellner,2004).

¡  Socialmediausehasbecomeapartofpopularculture(Crosier,Webster,&Dillon,2012).

¡  Perfectplatformforself-report(Parketal.,2014).

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¡  Peopleunawareofinfluenceofprimingevents(Bargh,Chen,&Burrows,1996).

¡  Primingcanaffectchangesinone’sactiveself-concept(DeMarree,Wheeler&Petty,2005).

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¡  Participantswhowatchworldhungervideoandusesocialmediamorearemorelikelytobewillingtopostonsocialmediaaboutasocialorpoliticalissueand/orgoouttovolunteer,andhavehigherTotalVolunteerism-Activismscores

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¡  N=85§  52%male§  46%female§  2%declinedtoanswer§  Experimental–N=45§  Control–N=40

¡  Age:18and36§  M=23§  SD=3.84

¡  RecruitedfromtwoinstitutionsinsouthernCalifornia

¡  Majorityofparticipantswerelikelytousesocialmediaduringtheweek

¡  BalesVolunteerism-ActivismScale§  20-items,5-pointLikertscale§  MeasuresSenseofEffectiveness,

SociabilityorGeneralism,IdealismorPhilosophicalCommitment,andFeelGoodFactor

¡  Socialmediausehabitsanddemographicssurvey§  Frequencyofsocialmediause§  Frequentlyusedsocialmedia

websites§  Likelihoodofpostingaboutsocial

and/orpoliticalissuesonsocialmedia

§  Likelihoodtovolunteer§  Age&Gender

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¡  Conditions§  Experimentalgroup–three-minutevideoaboutaworldhungercampaignbeingrunbytheUnitedNationsChildren'sFund(UNICEF)

§  Controlgroup–three-minutevideoaboutescapingfrombeingtiedupwithducttapeintheeventofakidnapping

¡  Sign-upsheets¡  Surveys

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¡  2x2mixedfactorialmultivariateanalysisofvariance(MANOVA)§  IV1:Controlorexperimentalvideo§  IV2:Amountoftimespentonsocialmedia(<2hours=“lowuse,”>2hours=“highuse”)

§  DVs:Likelihoodofpostingaboutasocialorpoliticalcauseonsocialmedia,goingouttovolunteerforasocialorpoliticalcause,andthetotalVolunteerism-Activismscore

§  OverallMANOVAshowedthattherewasnosignificance,F(3,75)=1.337,p=.269,Pillai’sTrace=.051

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¡  Independentsamplest-test§  Conditions(experimentalorcontrol)XLikelihoodtopostonsocialmediashowedsignificantdifferenceonbothgroups▪  (t83=-2.806,p=.006,95%CI[-1.310,-.223]

§  AmountoftimespentonsocialmediaXLikelihoodtopostonsocialmediashowedasignificantdifferenceonbothgroups▪  (t79=2.913,p=.005,95%CI[.253,1.347]).

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Differencesinlikelihoodtopostonsocialmediaaboutasocial/politicalcause,likelihoodtovolunteerforasocial/politicalcause,andTotalVolunteerism-Activismscoresintheexperimentalversuscontrolgroup

ObservedParticipantOutcomes

Meanpercentage(SD)

t p 95%CIEffectsize(Cohen’sd)LowSM

UseN=45

HighSMUse

N=40

Likelihoodtopostonsocialmedia 2.93(1.2) 3.70(1.2) -2.06 .006 [-1.31,-.223] -.61

Likelihoodtovolunteer 3.40(1.2) 3.80(1.0) -1.60 .112 [-.896,.096] -.32

TotalVolunteerism-ActivismScore 71.5(6.4) 70.4(6.6) .825 .412 [-1.66,4.01] .17

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Differencesinlikelihoodtopostonsocialmediaaboutasocial/politicalcause,likelihoodtovolunteerforasocial/politicalcause,andTotalVolunteerism-Activismscoresinparticipantswhohavelowversushighsocialmediause

ObservedParticipantOutcomes

Meanpercentage(SD)

t p 95%CIEffectsize(Cohen’sd)LowSM

UseN=45

HighSMUse

N=36

Likelihoodtopostonsocialmedia 3.69(1.3) 2.89(1.1) 2.91 .005 [.253,1.34] .65

Likelihoodtovolunteer 3.76(1.0) 3.31(1.2) 1.78 .077 [-.051,.951] .39

TotalVolunteerism-ActivismScore 71.0(5.8) 70.6(6.8) .288 .774 [-2.393.20] .06

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¡  Worldhungervideo=morelikelytopostonsocialmedia

¡  Lesssocialmediamedia=lesslikelytopost

¡  Priming,socialmediausedidnotaffectattitudestowardvolunteeringandactivism

•  Limitations•  SmallN•  Moremeasureson

motivation•  Researchintosocial

mediaislimitedduetofastgrowth

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¡  Researchintotheeffectssocialmediahasoninfluencingpersonalopinionsonsocio-politicalcauses

¡  Howdoessocialmediaplayaroleinemotionalintelligence,motivation,persuasiontechniques,andpriming?