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BRAND CUSTOMER
16 - 32RetailTrade
FootballShoppingCinemas
Attached House
PROJECT AUTUMN WINTER - 2016
BRAND TEMPTATIONS
River islands customer ranges from shopping at many stores from Jack Jones - NEXT; in all these shops you are able
to pick up watches in store, so creating a design that interests the customer to come back and buy again is an important factor
in the design.
PROJECT AUTUMN WINTER - 2016
TIME PIECE COLLECTION
CasioTissotSlow
DieselPolice
Calvin Klein
The customer ’s prominent watch.
PROJECT AUTUMN WINTER - 2016
AUTUMN SENSES
GlacialRemoteness
Autumn inflectionCharacter
Palette Climate
PROJECT AUTUMN WINTER - 2016
INSPIRATION
MilitaryTextured patterns
DenimModernQuilted LeatherAircraftSimpleSleek
PROJECT AUTUMN WINTER - 2016
SKETCH DESIGN EXPLORATION
Sketch development showing the progression of the design work, trying to incorporate styles form the military form and
autumn colours wrapped in a simple and sleek casing.
VISUAL DESIGN EXPLORATION
Flat Photoshop work showing development on the watch face design.
Full CAD model, using Rhino and V-ray, help to show the concept in full form. Adding Photoshop highlights to draw the design
work out.
Classic watch buckle helps to give a secure feel to the watch.
Pull and screw watch crown.
With the use of AutoCAD, I have drawn up the design with vector lines helping me to work in
the cad development area. Line work helps to get the feel for the scale and size of the watch.