Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

Value ChainINFRASTRUCTURE – Legal, accounting, financial management; digital data warehouse; economically cheap office area

HR MANAGEMENT –training; unique benefits (medical, paid time off, equity grants)

TECHNOLOGY AND PRODUCT DEVELOPMENT – Site/app maintenance on standard platform (e.g. Linux), design, testing and upgrade; market research and testing; analysis of social media accounts

PROCUREMENT – Supplier relations; subcontracting; funding; investor relations

INBOUNDLOGISTICS

Receiving of Gifts

Materials for wrapping: paper, ribbons, stickers

Quality controlReceiving

schedules

SERVICINGProduct warranty30-days free

return policyPrice comparisons

for similar gifts

SALES & MARKETING

Social media advertising

PricingOffers of similar

productsPromotions/

Discounts Sales analysisCustomer

feedbackFree delivery for

high paying clients

OUTBOUND LOGISTICS

Delivery of products through postal services: CTT, DHL, FedEx

Proximity to delivery services

Invoicing

OPERATIONSQuestionnairesGeneratingrecommendatio

nsPackagingEasy and fast

payment

Value – Cost = Profit

Margin

Marketing & Sales

Operations

F&A

CEO

Position: CEOGoals: Sustainable growth of Business.Acquisition of new customers.Acquiring new partners

Position Description

Strategic TasksIdentify targets. Plan the activities of subordinate people. Create action plans or business process designs. Evaluate the job of subordinates

Tactical TasksPromote the offer in the target markets, make executive salesvisits, participate in events, participate in client’s prospectionmeetings, make presentations and demos, make proposals,contracts and negotiation.

Position DescriptionPosition: F&AGoals: Maximize profits; Minimize cost Maximize market share. Value creation for the company. Maintain steady earnings growth

Strategic TasksMaintain a documented system of accounting policies and procedures; Manage outsourced functions; Oversee the operations of the treasury department, including the design of an organizational structure adequate for achieving the department's goals and objectives

Tactical TasksEnsure that sufficient funds are available to meet ongoing operational and capital investment requirements Use hedging to mitigate financial risks related to the interest rates on the company's borrowings, as well as on its foreign exchange positions. Maintain banking relationships

Position DescriptionPosition: Operations ManagerGoals: Formulating and applying strategiesGrant customer satisfaction

Strategic TasksFormulate strategies. Apply strategies. Platform managementOverseeing the platform dynamic Planning and controlling change. Managing quality assurance programmes. Researching new technologies and alternative methods of efficiency.

Tactical TasksParticipate in events, participate in client’s prospectionmeetings, make presentations and demos, make proposals,contracts and negotiation.

Position DescriptionPosition: MarketingGoals: Building Brand AwarenessGenerating High Lead VolumeEstablishing Thought LeadershipContributing To Revenue GenerationIncreasing Brand Engagement

Strategic TasksBusiness Researching and reporting on external opportunities Understanding current and potential customers Developing the Marketing strategy and plan Management of the marketing mix. Long term marketing strategy.

Tactical TasksManage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications.

Processes

PLATFORM MANAGEMENT AND DEVELOPMENT MARKETING

KEY ACTIVITIES

Processes

USER ORDERING PROCESS

CUSTOMER SERVICE PROCESS

INFRASTRUCTURE MAINTENANCE PROCESS

EXPANSION OF THE SUPPLIERS’ DATA BASE

ACTIVITY: PLATFORM MANAGEMENT AND DEVELOPMENT

PROMOTION OF THE PLATFORM

CUSTOMER SATISFACTION PROCESS

ACTIVITY: MARKETING

Processes

Process DiagramUSER ORDERING PROCESS

Open app in mobile phone

Has already accoun

t?

Customer’s Registration

Log in

Error Message

User’s Database

Is the Log in

Correct?

YesYes

No No

Cust

omer

Platf

orm

Process DiagramSuccessful Log

In Choose a GiftFill in Questionnaire

Answer Received and

Recorded

Generation of the match

between the answers and

the gifts

Gifts Database

Redirect to Suppliers’ Website

Platf

orm

Cust

omer

Supp

liers

Process DiagramOrder the Gift Receive the

GiftPay

Receives the Order

Wrap and send the gifts

Receives Payment

Feedback analysis

Supp

liers

Cust

omer