Photographic and 3D Visualization Technologies and Services for Product

Sales and Specification

Who is Chameleon?

• Launched company in 1998• 42 employees focused on providing web and interactive

services to building and decorating industries– 12 software developers– 18 graphics folks– 12 IT, operations, marketing

• Leading photographic visualization provider – more clients than all others combined

• Build by a Color Scientist – this is why we are color accurate

• “From the ground up”…no Flash/Flex used here• We build engines!

Interactive Solutions that Drive Demand and Sell Product

Why “Chameleonize”?

• More than 75% of identified* users purchase product– 100% of users who load own photo buy from that supplier!

• 9 million visitors have loaded their own photos– 95,000 per month use ImageMapper upload tool

• 75 million render requests per month (“apply this product to surface…”)• Time on site for user increases 3X

• “Quadruple lead closure…” - Sears Home Improvements• “Triple Schedule It Now selection” - Empire Today• Clients of more than 16 years – GAF, others *create project folder on website

Numbers Don’t Lie…

Growing Company

Chameleon Fast Track:• Double digit growth - year-over-year, high

growth• Several major new clients:

– Armstrong Floors, Basalite Concrete Products, Budget Blinds, Carpet One/CCA, Estee Lauder, Forbo, Formica, HGTV, Jeld-Wen, MDC Holdings/Richmond American, NVR Homes, Oldcastle, Overhead Door, Sherwin Williams, Toll Brothers, Wayne Dalton

• 42 employees• Four offices and two data centers

Milestones - What We’ve Accomplished

• 1999 - Launched first web-based photographic visualizer

• 2005 – Announced first photo image upload tool for Internet…filed for patent

• 2007 – First hybrid desktop-to-web visualizer app – complete synchronization at user and product level

• 2010 – Announced first photo image upload and decorate tool for Apple iPhone

• 2011 – Surpassed 1,000,000th photo upload through ImageMapper

• 2012 – Announced first-and-only image upload and decorate tool for iPad

• 2014 – Announced first Android visualizer app; launched first 3D photographic visualizer engine for websites, iPad and Android

• 2015 – First product simulation to visualization engine

Chameleon Tools and Technology

Website Photographic Visualization Engine for viewing actual products online in real world setting (homes/rooms)

Desktop/Kiosk Tool for loading photographs of projects to laptop and desktop/store computer for decoration during field visit or in store

Product Blending Tools – mosaics, slate, tile, faux finishes for paints, others Product Selection and Configuration Tools – online selections and configurators for

manufacturers, builders, architects, distributors, designers) iPad Decorator Tools – thirty+ live, more to come

Android Apps – several live, many more to come iPhone app – color matching tool for paint, others.

Dynamic 3D – CAD-to-photograph tool for converting 3D rendered CAD files to Chameleon enabled images for decorating online

Online Product Management Tools (DAM) – allow users to build catalogs/materials libraries, central product depositories

Product Simulation-to-Visualization Engine – for digital product design to creation pre-production

Chameleon Services

Product Photography, Color Correction – complete graphic management of products

Digital Asset Management Service – complete data management and online availability

Rendering Services – complete mapping and loading of photos/3D renders for clients, designers, contractors – same day turnaround, 500+ per month currently

Sampling Services – order samples from selections online, drop in shopping cart; and order digital sample board from visualizer output

E-Marketing Solutions for creating custom marketing – roofers in neighborhoods

Hosting and IT Services – we can host your visualizer plus your website(s), DAM, mail, etc.

New Software Tools and Services

• Photorealistic 3D Rendering Engine– Ability to add fences, decks, sunrooms, lamps, faucets , fans, furniture, etc. – Improved image editing, higher resolution zoom mode, others

• PHI Color Harmonizing/Suggestion/Recommendation Tool• Chromalyzer / Color palette benchmarking analysis and development

– PPG / Sherwin Williams / Behr / Valspar / Estee Lauder / CSI / Chromaflo / RAL• Augmented Reality (AR) image editor techniques:

– Use of mobile tablet/phone sensors to automate the image mapping process• ERP/Data Integration:

– Integration of our tools with ERP (SAP, Oracle, AX, etc.) and other back end services, i.e. configuration (WTS Paradigm), lead tracking, reporting, etc.

• CAD Integration:– Data integration with popular CAD tools (Revit, Sketchup, etc.) for accurate

product render• Product Simulation Tools:

– Tool for product design labs, “pre-production”

Clients

Product & Image Management

We prep and load your products, including:

Photography

Color Management/Correction

Pattern Creation – hardwood, brick, ceramic tile

Repeat Management – vinyl flooring, shingles, stone

Visualization Preparation, testing, management

Online Catalog (DAM) for viewing, product reviews, creation of offline catalogs/CDs for customers, marketing, etc.

Graphics Services

With a staff of 15 graphics professionals, we are asked to help out with other marketing needs including:

Product and image preparation

Digital room scene creation

Logo and materials design

Website design and development

Digital catalog for mobile

We’re for hire!

Speaking of mobile…

• Apple iPad – many visualizer apps downloadable at App store currently, more to come

• Apple iPhone – color matching solutions for paint and other categories

• Android-based devices – several launched

• 3D Versions Launching Now

iPad App

Downloadable app for the iPad that allows users to download the app and product set from the Apple App Store. The tool includes:• Same code base as web tools – allows for support of a

single platform for program and product updates• Touch-centric interface – improved masking/image

preparation via edge detection, tapping/swiping for expanding area, finger-capable tracing

• Synchronization – custom engine that synchronizes products, project folders of users/customers, app updates when user is “connected”

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Social Media

• Ability to share across social media sites including Twitter,Facebook and Pinterest

• Send by email

• Print designs

• Save as downloadable .pdf

Sharing Capabilities – custom interface to social media

Data Integration

• Web Services

• EDI

• XML, JSON, CSV

• Case: Arizona Tile Slabyard– Near real-time synchronization

with SAP system– Pull initiated– Populated by warehouse person, synchronized with corporate

PLM/ERP/Accounting system

Product and Inventory Synchronization

IT Services

Our expanding IT team provide services for our growing list of clients. Services include:

• Hosting of visualizers and websites:– We host all of our visualizers and some clients have us host their entire

online environment, along with mail (Exchange), ERP, others.

• Kiosk staging and support:– For retailers, we acquire, stage, test, ship and support kiosks in retail,

distribution centers, tradeshow needs, etc.

• Mobile device staging and support:– We acquire, stage, test, ship and support mobile devices (iPad,

Android) for users in field (sales teams, contractors, architects, others)

• Help desk support of users:– Online and phone support of our clients and users

Hosting Environment

• Two Data Centers:– Separate power grids

• Power redundancy:– Both buildings have natural gas generators

• Carrier redundancy:– Three carriers in each facility with complete fail over– High-speed data pipes (100 MB)

• 24 X 7 Secure Monitoring– Four on-call support personnel in off hours

• 80+ virtualized servers for expansion and extreme fault tolerance

Questions?

Questions?

Let’s See Some Demos!