Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

helps people from Millennials and Generation X to find the perfect present for everyone in every occasions through a simple research platform which is easier than going to the shopping mall as it is time-saving, personalized and easy service.

Bla bla bla bla

Business Model Canvas

Customer Segments & Value Proposition

Time-saving and ability to buy large amounts at a

discounted price.

Time-saving and ability to use

simultaneously with other tasks (take

care of children).

Personalized service and meaningful search for

the gift.

Market Sizing

6 900 836 6 900 836 38 624 817 38 624 817 79 789 829

Year 1 Year 2 Year 3 Year 4 Year 5

4 745 015 4 745 015 29 629 305 29 629 305 66 673 700

78 293 156 585 1 225 087 3 205 506 6 848 843

TAM

SAM

SOM

Year 1 Year 2 Year 3 Year 4 Year 5

TAMSAMSOM

Market Sizing

Free of chargeIntuitive/Easy to use

Fast delivery of a wrapped-up giftPersonalized approach/service

Time Saving

Internet connection is always requiredCostly to introduce the mechanism that

could find the right matchToo much dependence on 3rd parties like developers and databases (higher risk +

costs)100% dependente on companies that want

to be our suppliersFree of chargeNo direct competition: Gift a Gift offers a unique

service It is not a seasonal industry

Big opportunity for potential growthThis industry covers a huge hole in the market: people

have less and less time to spend on superfluous activities, such as spending two hours in a shopping

mall searching for a gift for someoneThe booming of social media and mobile app: it will

be easy reachable for clients (mobile

Decreasing purchasing power due to the economic downturn

No barriers to enter the industryConsiderable amount of indirect

competitionDistrust of online payment requiredLack of full cost disclosure from the

partners Lack of habits to buy gifts online

Value Curve

Online Regis

tration

Price (F

reemium)

Delivery

Speed

Ease of U

se

Friendly

Interface

Convenience

Availa

bility

Brand Valu

e

Credibility

Capab

ility

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10 Gift a GiftAmazon

Hypothesis Validation

People will be willing to use Gift aGift instead of other platforms, since we provide a time saving tool, for a personalized and meaningful search

Clients will be willing to pay online with a credit card or a debit card.

By offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness

Hypothesis Validation