Presentation 54
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Transcript of Presentation 54
Lesson 1.
Offense is better than defense.
Lesson 2.
Truth doesn’t matter. Stories do.
.
Lesson 3.
The simpler story wins.
.
Lesson 4.
Develop a story and stick to it.
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Lesson 5.
Persistently generate newscycles.
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Lesson 7.
Package information for easy consumption.
.
Lesson 6.
Engage stakeholders.
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I
Lesson 8.
A crisis CAN be an opportunity.
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Lesson 9.
Pre-crisis track of record matters. A lot.
.
Lesson 8.
Crisis CAN be an opportunity.
.
Lesson 10.
These days, all communications are crisis
communications.