The power of cloud applied to retail

Ricardo RenteríaHead of North LatamAmazon Web Services

AWS in 10 years

Active customers per month Run rate

1,000,000+ $11B+ 58%YOY growth

Q2 2015 to Q2 2016

10XInstalled Base

What’s ComingTechnology is deconstructing industries

100% LOB apps will be mobile by 2017

6 API Calls per App (avg)

½ of them not owned by mobile app provider

90% of the world’s data created in last

2 years

Velocity and Volatility

Contextual

80% of new cloud workloads data

intensive

from Operational to Real timeto Predictive

75B of devices connected to internet

by 2020

9.4 devices/person

Edge Network Economy

Todays Shopper Journey

Data: Competitive advantage

Data should allow you to connect this exploding inventory, exploding selection, exploding social dynamics…

…down to be a highly relevant experience for a consumer.

50% of competitiveness is directly linked to companies’ digitalization levels.

“Every 100ms delay costs 1% of sales”

EXPERIMENT FREQUENTLY#1

« If I had asked people what they wanted, they would have said faster horses. »

– Henry Ford

« Want to increase innovation?Lower the cost of failure. »

– Joi Ito

ELASTIC CAPACITY+ NO CAPEX & RIGHT COST ALLOCATION+ PAY AS YOU GO+ AVAILABLE ON-DEMAND

= NO RISKS

MEASURE, IMPROVE, AND ITERATE#2

« Failure is simply the opportunity to begin again, this time more intelligently. »

– Henry Ford

Monolithic Application

Services

Microservices

The Story Of Amazon.com

= 50 million deployments a year

Thousands of teams× Microservice architecture

× Continuous delivery× Multiple environments

FOCUS ON YOUR BUSINESS#3

Focus on a simple implementation of your idea

Start with a minimal core set of features

Release, then listen to your customers & iterate

Minimum Viable ProductSmallest thing I can do to test my idea?

FOCUS ON YOUR CUSTOMERS,FOCUS ON HARD THINGS,NOT ON THE THINGS YOU CAN DO OR YOU KNOW HOW TO DO

• + 105 years• + 114 stores• + 4500 employees• 20% sales through Ecommerce.• All-in migration – 100% cloud• Black Friday – in a single day, they received

40,000 more orders than what they get in a month

• 8th largest global ecommerce traffic• 15 countries• 3200 employees (800 in IT)• Moved to AWS in US:

• 200 applications• 100 deploys per day• 2M requests per minute• 1500 instances

• Fast and flexible to business• 40% reduction cost• Cloud supported business growth• 30 million users in Latin America • 30% growth last year

• 150 Millions of images when migrated to S3• Business Intelligence – Customer Lifecycle

Management• WebSite• Migrating ALL IN to AWS

Q&A